Tracking your LinkedIn activity on HubSpot can provide valuable insights into how your LinkedIn efforts are contributing to your overall inbound marketing strategy. With the LinkedIn Ads and Pages apps in HubSpot, you can connect your LinkedIn account to monitor campaign performance, track leads, and align your LinkedIn and HubSpot data.
Overview
Here are some of the key things you can track by connecting your LinkedIn account to HubSpot:
- LinkedIn ad performance – See impressions, clicks, cost per click, conversions, and more for your LinkedIn campaigns
- LinkedIn lead tracking – Track LinkedIn leads in HubSpot and see which ads and pages they came from
- LinkedIn follower growth – Monitor the number of new followers for your LinkedIn company page over time
- LinkedIn content engagement – Track how many impressions, clicks, likes, comments, and shares your LinkedIn posts are getting
- Combined reporting – Get a holistic view of your inbound marketing efforts by combining LinkedIn data with your other sources in HubSpot
With this data, you can better understand the ROI of your LinkedIn advertising efforts, optimize your targeting and messaging, and align your LinkedIn and HubSpot content strategies for maximum impact.
Prerequisites
To connect your LinkedIn account with HubSpot, you will need:
- A HubSpot account
- The LinkedIn Ads and Pages apps installed in your HubSpot portal (available in Professional and Enterprise plans)
- Access to your LinkedIn Campaign Manager and LinkedIn company page as an admin
You will need to make sure the email associated with your LinkedIn account matches your HubSpot email so that LinkedIn can correctly match up your data.
Connecting Your LinkedIn Ads
Here are the steps to connect your LinkedIn Ads account to HubSpot:
- In HubSpot, go to the LinkedIn Ads app
- Click “Connect LinkedIn account”
- Enter your LinkedIn username and password – make sure this matches your HubSpot email
- Click “Grant Access” on the LinkedIn permissions pop-up
- Select the LinkedIn campaigns you want to import into HubSpot
- Click “Get Campaigns” to import your historical campaign data
- Toggle on “Get new data” to enable automatic daily data imports going forward
Once your accounts are connected, you will be able to view your LinkedIn ad performance right within HubSpot’s interface. Important metrics like impressions, clicks, conversions, cost per click, and more will automatically sync from LinkedIn Campaign Manager into HubSpot.
Connecting Your LinkedIn Page
To connect your LinkedIn company page to HubSpot:
- Go to the LinkedIn Pages app in HubSpot
- Click “Connect Account” and enter your LinkedIn login info
- Select the LinkedIn page you want to connect to
- Click “Get historical data” to import past performance data
- Toggle on “Sync daily” to enable ongoing data sync
Once connected, you will be able to monitor follower growth, track engagement on your posts, and see which posts are driving the most clicks within HubSpot.
Viewing Your LinkedIn Data in HubSpot
With the apps installed and your accounts connected, you can access your LinkedIn data in several places within HubSpot:
- LinkedIn campaigns: View performance data for your campaigns under Marketing > Ads > LinkedIn Campaigns
- LinkedIn ads: See metrics for individual ads under Marketing > Ads > LinkedIn Ads
- LinkedIn leads: LinkedIn leads will appear in your leads list just like other lead sources
- LinkedIn company page: Manage your LinkedIn page and view analytics under Marketing > Social Media > LinkedIn Company Page
- Sources report: See LinkedIn data combined with your other sources under Reporting > Sources
Having all this data in one centralized HubSpot dashboard makes it easy to get a complete 360-degree view of your inbound strategy.
Important LinkedIn Metrics to Track in HubSpot
Here are some of the key LinkedIn metrics you should monitor in HubSpot to assess the performance of your LinkedIn efforts:
Metric | Definition | Why It’s Important |
---|---|---|
Impressions | Number of times your ads were shown | Measures visibility of your ads |
Clicks | Number of clicks on your ads | Shows engagement with your ads |
Click-through rate | Clicks divided by impressions | Benchmarks ad relevance and targeting |
Cost per click | How much you pay for each ad click | Assesses cost efficiency of campaigns |
Leads | Number of leads generated | Shows lead gen impact of your LinkedIn efforts |
Follower growth | New followers on your LinkedIn page | Measures reach and audience building |
Engagement rate | Likes, comments, shares divided by impressions | Gauges quality of your LinkedIn content |
By regularly analyzing these metrics in HubSpot, you can gain valuable insights to improve your LinkedIn campaigns, content, and overall strategy.
Tips for Analyzing Your LinkedIn Data
Here are some tips for extracting meaningful insights from your LinkedIn data in HubSpot:
- Segment your LinkedIn ads by campaign, ad set, and creative to see which perform best
- A/B test different targeting options, placements, creatives, and calls-to-action
- Review cost per click and cost per conversion to identify waste
- Analyze leads by job title, seniority, industry, and other attributes to optimize targeting
- Use UTM parameters to track lead source, campaign, and content
- Compare top-of-funnel metrics with pipeline velocity to find correlations
- Monitor follower growth, clicks, and engagement by post type and topic
- Build custom HubSpot reports combining LinkedIn, website, email, and other data
Taking the time to regularly analyze and optimize based on your LinkedIn data will help boost your LinkedIn ROI and inbound marketing results over time.
Troubleshooting LinkedIn-HubSpot Integration
Here are some common issues and fixes when connecting your LinkedIn account with HubSpot:
- Data not syncing: Make sure sync is toggled on within the LinkedIn apps and accounts are properly authorized.
- Mismatched leads: Double check LinkedIn and HubSpot email addresses match for proper lead mapping.
- Missing ads or campaigns: You may need to re-authenticate the LinkedIn Ads connection to sync missing data.
- Sync delays: There can be up to a 24 hour delay for LinkedIn data to appear in HubSpot.
- Page errors: Check for conflicting HubSpot extensions or try incognito browsing.
Be sure to check HubSpot’s troubleshooting guides or reach out to their customer support if you continue having issues getting your LinkedIn data into HubSpot.
Conclusion
Connecting your LinkedIn account to your HubSpot portal enables powerful tracking and reporting of your LinkedIn efforts right within your CRM. With LinkedIn and HubSpot data combined in one place, you have a single source of truth to measure your inbound marketing ROI.
Important metrics to analyze include campaign and ad performance, lead quality and quantity, follower growth, content engagement, and more. Regularly monitoring and optimizing based on this data can help boost your LinkedIn marketing effectiveness over time.
With the LinkedIn integration set up properly, you can leverage HubSpot’s robust reporting to turn LinkedIn insights into actions that fuel your inbound growth. Tracking LinkedIn on HubSpot provides visibility into the impact of your LinkedIn strategy and aligns your efforts for maximum results.