Adding a picture to a poll on LinkedIn can help make your poll more visually engaging and get more responses. Here’s a step-by-step guide on how to add an image to a poll when creating a post on LinkedIn:
Requirements for Adding Pictures to LinkedIn Polls
Before adding a picture to your LinkedIn poll, there are a few requirements you need to keep in mind:
- The image file size cannot exceed 25MB.
- The image dimensions must be at least 400×400 pixels.
- You can only add one image per poll.
- The image must be in JPG, PNG, or GIF format.
Keeping these requirements in mind will ensure your image shows up properly in the poll. The ideal image size is 1080×1080 pixels for clear visibility on both desktop and mobile.
Steps to Add a Picture to a LinkedIn Poll
Here are the steps to add a picture when creating a poll on LinkedIn:
- Create a new post on LinkedIn as you normally would. Click the + button in the Share box.
- Select “Poll” from the post options.
- In the poll editor, type your poll question and answer choices.
- Click the camera icon below the poll to upload an image.
- Select a JPG, PNG, or GIF image file from your computer to upload.
- The image will now appear above the poll question and answers.
- Optionally, you can add a caption or description for the image.
- Preview how the image and poll look together.
- Click “Post” to publish the poll post with the image.
And that’s it! The image will now appear at the top of your poll post. Keep in mind you can only add one image per poll on LinkedIn.
Tips for Adding Effective Poll Images
When adding visuals to your LinkedIn polls, follow these tips for maximum impact:
- Choose eye-catching, high-quality images that reinforce your poll question or provide helpful context.
- Use images that elicit an emotional response from your target audience.
- Ensure the image relates directly to the poll subject matter.
- Use images with minimal text as too much text could compete with the poll itself.
- Add captions to clarify how the image relates to the poll.
- Check that the image looks good on desktop and mobile before posting.
- Experiment with different image types and styles to see what resonates best with your audience.
Ideal Image Types for LinkedIn Polls
When brainstorming what kind of image to add to your LinkedIn poll, consider using one of these highly effective image types:
- Infographics: Use simple infographic images to visualize data related to your poll question. Infographics make the poll more informative.
- Charts/graphs: Similarly, charts and graphs that display relevant data can provide helpful context for your poll.
- Reaction gifs: Use an animated gif showing an emotion like surprise or confusion to convey the feeling behind your poll question.
- Memes: Memes and pop culture references related to your poll subject can spark interest and engagement.
- Photos: Photos relevant to the poll topic, like a group of people for a customer service poll, help readers visualize the context.
- Illustrations: Use engaging custom illustrations to make your poll stand out in the feed.
Do LinkedIn Polls With Images Get More Engagement?
Yes, polls with images tend to get significantly higher engagement on LinkedIn compared to text-only polls. Images make the poll more eye-catching in the feed, draw readers in, and convey additional context. According to LinkedIn’s research, posts with images receive:
- 98% more views
- 94% more likes
- 35% more comments
Images can make a major impact on how many people interact with your polls. Even polls not directly related to the image tend to see a boost in engagement when an visual is added.
Poll Engagement Comparison: Text vs Image Polls
Poll Type | Average Views | Average Reactions | Average Comments |
---|---|---|---|
Text-Only Poll | 150 | 20 | 5 |
Poll with Image | 300 | 45 | 12 |
This table demonstrates how a simple image addition can double the views and engagement on a LinkedIn poll post. The visual element makes the poll hard to scroll past.
Step-by-Step Guide to Creating an Engaging Poll With Image
Follow these best practices for creating highly engaging polls with images tailored to your LinkedIn audience:
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Brainstorm poll topics: Think of poll questions that align with your brand, industry, niche or LinkedIn marketing objectives. Come up with 2-3 potential poll topic ideas.
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Conduct keyword research: Use Google’s keyword planner or other tools to research keywords and phrases related to your poll topics. Look for good search volume and low difficulty.
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Choose a topic: Choose one poll topic idea that targets a relevant keyword with strong search volume. This helps get your poll content found.
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Craft the question: Word your poll question carefully to spark discussion. Use keywords in the question naturally.
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Add answers: Include 2-5 well thought out poll answers. Ensure the answers present clear options.
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Find a creative image: Search photo sites like Unsplash for imagery that captures attention and relates to your poll topic. Look for vertical images ideal for mobile.
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Design the image (optional): Use Canva or other graphic tools to add text, icons and visual interest to the image. This further customizes it for high relevance.
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Upload the image: Save the image file and upload it when creating your LinkedIn poll post.
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Write a caption: Add a clear, concise caption explaining how the image relates to the poll.
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Preview and post: Preview how the image and poll look on both desktop and mobile. Make any tweaks needed, then post!
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Engage: Check back and like and reply to comments to keep audiences engaged after posting.
Following this strategic approach will set your poll up for maximum visibility and interaction from your target audience.
Common Issues When Adding Images to LinkedIn Polls
Here are some common problems that can come up when adding visuals to LinkedIn polls, and how to avoid them:
- Low quality image: Use high resolution, professionally designed images for best results. Avoid pixelated images.
- Unrelated image: Ensure the image ties directly into the poll subject. Random unrelated images can confuse audiences.
- Too much text: Avoid overly text-heavy images that clutter the poll post. Use minimal text.
- Wrong file type: Save images as JPG, PNG or GIF. Other file types may not upload properly.
- Large file size: Compress images to under 25MB before uploading to ensure they attach to your poll post.
- Small image dimensions: Image should be at least 400×400 pixels. Ideal size is 1080×1080 pixels.
Testing different image types and dimensions will help you identify what resonates best with your particular audience.
Conclusion
Adding visuals is a highly effective way to boost LinkedIn poll engagement and reach. Well-designed images that complement the poll question can double or triple response rates compared to text-only polls. Follow the tips in this guide to create compelling images tailored to your audience that generate strong poll interaction.
With the right question and image combination, your LinkedIn polls can drive crowdsourced feedback, increase follower engagement, and position your brand as an authoritative thought leader.