When starting a new job, sharing the news on LinkedIn is a great way to expand your professional network and enhance your personal brand. A well-crafted new job announcement allows you to inform connections about your career move, highlight your expertise, and set the stage for new opportunities. Here are some tips on the key steps for making a new job post on LinkedIn.
Craft an Attention-Grabbing Headline
The headline is one of the most important parts of your new job announcement post. You want a headline that piques interest and encourages connections to read further. Some examples of effective headlines include:
- “Excited to Announce My New Role as [Job Title] at [Company Name]”
- “Thrilled to Begin a New Chapter as [Job Title] at [Company Name]”
- “Honored to Join the [Company Name] Team as [Job Title]”
Keep the headline short, descriptive, and upbeat. Mention the company name and your new job title. An enthusiastic tone helps convey your excitement.
Write an Engaging Post Summary
The post body allows you to share details and context about your new job. Summarize the key points in the first paragraph, including:
- Your new job title and company name
- Your start date
- Key responsibilities and goals in the new role
- What excites you about this opportunity
You can elaborate on each of these items in the subsequent paragraphs. Share why you were drawn to the company and role, how it aligns with your skills and interests, the team you’ll be working with, projects you’ll take on, and what you hope to accomplish. Convey enthusiasm and highlight the aspects you find most compelling.
Include Rich Media
Visuals help make your post more eye-catching and engaging. Consider including:
- A photo of yourself – A professional headshot or photo of you at the new workplace helps put a face to the news.
- Company logo – This visual represents your new employer and looks sharp.
- Photos or graphics – Images related to the company, your role, or industry can reinforce the message.
- Embedded video – If you have a video announcement, you can embed it for more dynamic storytelling.
Images and video break up blocks of text and add visual interest. Select photos and graphics that look professional and relate clearly to your content.
Tag Relevant Connections
Tagging relevant connections brings your post directly into their feeds. Consider tagging:
- Your new manager, colleagues, and team members
- The company’s leadership team and executives
- Your former colleagues, managers, and employers
- Mentors and people who have supported your career
- Groups and associations related to your industry or role
This spreads the news through your network and shares it with key players. Be selective with tagging and only notify people likely to take interest.
Invite Engagement with a Call to Action
Close your post with a call to action inviting viewers to engage. For example:
- “Please connect if you’re also part of the [Company Name] team!”
- “I’d love to connect with others working in [Industry or Field].”
- “Reach out if you have any tips for my new role!”
- “Let me know if you’d like to connect and hear more about my new position and goals.”
This gives people an easy next step and reason to react to your post. You can gain new connections this way.
Review Settings and Visibility
Double check your post visibility and notifications settings before publishing to control how widely it’s shared:
- Visibility – Share with your connections only vs. publicly.
- Notifications – Notify your connections or post silently.
- Featured Position – Pin it to the top of your profile.
For maximum reach, post publicly and notify your network. But you can always tailor based on your preferences.
Promote Your Post
To extend the reach of your announcement, promote it with:
- Comments and reactions – Jump in early to like, comment on, and share your own post. This activity encourages others to engage.
- Targeted messages – Message key contacts individually to highlight your news.
- Follow-up posts – Share additional photos, thoughts, and milestones from your new role.
Self-promotion generates momentum. Don’t be shy about publicly celebrating your new opportunity.
Update Your Profile
In addition to a dedicated post, update key sections of your LinkedIn profile to reflect your new job:
- Headline – This prominent space is ideal for a customized headline reflecting your new position and company.
- Experience – Add your new role with dates, title, company, location, and description.
- Featured – Showcase your new job and media here.
- About – Mention your new employer in your profile summary.
Aligning your profile provides consistency and gives your network ongoing context about your career. It also boosts your visibility and credibility for the new role.
Expand Your Network
Leverage your announcement to expand your connections:
- Connect to new colleagues – Proactively send invites to new team members and leaders at your company.
- Join industry groups – Search for relevant professional groups to follow and participate in.
- Follow company pages – Follow and interact with your new employer’s company page and leadership profiles.
- Thank connections – Reach out and thank those who congratulated you or helped you land the role.
A new job provides an opportunity to grow and diversify your network. Be proactive in introducing yourself and connecting.
Monitor Responses and Metrics
Check back on your post to see how it’s performing:
- Reactions and comments – Reply and engage with anyone who reacted or commented.
- Shares – Track how widely your post is being reshared.
- New followers – Notice any spikes in followers.
- Profile views – Increased profile views show your post is sparking interest.
This feedback helps you identify opportunities for additional connection and follow-up with your network about your new position.
Do’s and Don’ts
Some final best practices for announcing new jobs on LinkedIn:
DO
- Show genuine excitement and passion
- Craft unique headlines for each connection you message
- Highlight details that position you as an industry expert
- Thank people for their support and encouragement
DON’T
- Announce before formally accepting the offer
- Use clichéd, generic headlines like “I’m hiring!”
- Overshare unprofessional personal details
- Forget to update your profile and settings
Following these best practices will ensure your announcement is both well-received and positioned for maximum impact.
Conclusion
Announcing a new job on LinkedIn is about much more than just sharing the news. It’s an opportunity to thoughtfully shape your narrative, strengthen connections, and amplify your personal brand for this next chapter of your career. By posting an engaging, optimized update, you can inform your network while expanding possibilities for future progression.