LinkedIn ads allow businesses to reach a targeted professional audience and drive results like leads, traffic, and awareness. One creative asset you can use in your LinkedIn ads is video. Videos can be an eye-catching and engaging format that helps your message stand out in the LinkedIn feed.
Sometimes you may need to update or change the video used in your LinkedIn ads after they have been launched. For example, you may want to A/B test different videos or swap in a newly created video that is more relevant to your current campaign goals.
Changing the video on a LinkedIn ad is easy to do directly through Campaign Manager. Here’s how to switch out the video creative and keep your LinkedIn ads running without missing a beat.
Locate the Campaign and Ad in Campaign Manager
The first step is to log into your Campaign Manager account and navigate to the campaign and specific ad where you want to change the video.
If you aren’t already in Campaign Manager, go to https://www.linkedin.com/campaignmanager/ and log in with your LinkedIn account details.
Once in your Campaign Manager dashboard:
- Click on “Campaigns” in the left navigation menu.
- Locate the campaign where the ad appears that you want to update. Click on the campaign name to open it.
- In the campaign details, click on “Ads” in the top navigation to view all the ads in that campaign.
- Find the specific LinkedIn ad you want to edit. You can search or filter the list if needed to find the ad more easily.
- Click on the ad name to open the ad details and editing options.
This will take you to the ad overview page where you can swap out the creative.
Delete the Existing Video File
Before uploading a new video file, you first need to delete the current video that’s being used in the ad.
To remove the existing video:
- In the ad overview, click on “Assets” at the top.
- Find the video asset currently being used and hover over it. Click on the “X” icon that appears to delete it.
- Confirm that you want to delete this asset when prompted.
This will remove the current video file from the ad creative.
Upload the New Video File
Now you’re ready to add the new video you want to use instead.
To upload a new video file:
- In the Assets section, click the “+ Add Asset” button.
- Select “Video” as the asset type.
- Give your video file a name to help identify it.
- Click “Select file” to browse your computer and upload the new video file.
- Click “Save” to finish uploading the video.
The new video will now appear in the list of assets attached to the ad.
Select the New Video as the Ad Creative
The final step is choosing your new video file as the active creative for the ad.
To select the new video creative:
- Go to the “Creative” section of the ad overview.
- Click “Change creative” to open the creative editing options.
- Select “Single video” as the Format.
- Choose your new uploaded video from the Asset dropdown.
- Enter a text-based title and description.
- Click “Review” to save your changes.
That’s it! The ad creative will now be updated to show your new video. The change may take up to an hour to reflect across LinkedIn once saved.
You can continue monitoring performance of the ad using your new video file. Try A/B testing different videos to see which one resonates most with your target audience.
Best Practices When Changing LinkedIn Ad Video
When swapping in a new video for your LinkedIn ads, keep these best practices in mind:
- Make sure the new video file meets LinkedIn’s recommended specs and aspect ratio.
- Upload the highest resolution version of the video available.
- Try to keep the video consistent with the overall creative theme and components of the ad.
- Monitor performance carefully to see if the new video improves conversions or other KPIs.
- Test different lengths, styles and subjects to optimize based on what performs best.
- Change the thumbnail image if needed to complement the new video file.
Leveraging different videos can help you refine your LinkedIn ad results. Follow these steps to seamlessly switch out the video file powering your ads.
Frequently Asked Questions
How long does it take for a new video to show up on my LinkedIn ad?
It can take up to 1 hour for a new video file to reflect across LinkedIn after changing the creative in Campaign Manager. Be patient as LinkedIn works behind the scenes to swap out the file powering your ad.
What video formats does LinkedIn support?
LinkedIn recommends uploading MP4 or MOV files for video ads. The optimal video specs are:
– MP4 or MOV file format
– Under 100MB file size
– 720p or 1080p resolution
– Landscape 16:9 aspect ratio
– Under 3 minutes long
Can I use the same video for multiple LinkedIn ads?
Yes, you can reuse the same video creative across multiple LinkedIn ads and ad sets. Upload the video file as an asset, then simply select it as the creative for any ads where you want it to appear. This is an easy way to ensure consistent branding.
What happens to ad performance when I change the video file?
Ad performance metrics like CTR and conversion rate may fluctuate when you swap in a new video. Try A/B testing with the old and new videos running simultaneously to compare. Monitor performance closely to see if the new video helps improve KPIs over time.
How many videos can I attach to one LinkedIn ad?
You can only select one video file to act as the main creative per LinkedIn ad. However, you can test multiple ads within a campaign that feature different video files. This allows you to test different videos side-by-side.
Conclusion
Changing the video used in your LinkedIn ads is a simple process directly within Campaign Manager. Follow the steps to delete the existing video, upload a new file, and select it as the creative asset. Refreshing your LinkedIn ads with updated videos can help boost performance and keep your campaigns running smoothly.