Getting your LinkedIn profile to notify your network about your promotion is a great way to share your career news and expand your reach. However, LinkedIn doesn’t automatically detect when you get promoted and announce it to your connections. You need to manually update your LinkedIn profile and use some features to get the word out about your new role or title.
Update your LinkedIn Headline
The first thing you should do when you get promoted is to update your LinkedIn headline. This is the title that appears below your name at the top of your profile. It typically includes your current job title and company.
For example, if you were previously ‘Marketing Manager at ABC Company’ and got promoted to ‘Senior Marketing Manager’, you should update your headline to reflect your new role. This ensures that anyone who views your profile sees your most up-to-date job title.
Tips for updating your LinkedIn headline:
- Keep it concise – LinkedIn headlines can be up to 120 characters. Focus on highlighting your new title and company.
- Add keywords – Include keywords that describe your new position to help make your profile more findable.
- Customize it – Don’t just copy your official job title. Jazz it up to showcase your unique value and skills.
Update your LinkedIn Current Position
In addition to the headline, you should update the details of your current position on your LinkedIn profile. This includes your job title, company, employment dates, location, and description.
When you get promoted, edit your current position section to reflect your new title, responsibilities, accomplishments and promotion date. Providing these details helps showcase your job progression.
Steps to update your LinkedIn current position:
- Go to your LinkedIn profile and click ‘Add profile section’
- Select ‘Current position’ from the dropdown menu
- Edit the position details like title, employment dates, etc. to match your new role
- Update the description to highlight your new responsibilities and achievements
- Click ‘Save’ to update your position
Update your LinkedIn Summary statement
Your LinkedIn summary statement or about section is often the first thing people notice on your profile. When you get promoted, update this section to feature your new role and responsibilities. You can include keywords related to your promotion to grab attention.
For example:
Promoted to Senior Marketing Manager at ABC Company, where I now lead a team of 5 marketing specialists and oversee the marketing strategy for the western region. Specialize in digital marketing, content creation, and campaign management.
Adding such a statement helps communicate your promotion prominently on your profile.
Tips for updating your LinkedIn summary:
- Highlight your new title, company name, and promotion date
- Emphasize your new responsibilities and achievements
- Tailor it to share details that would interest your connections
- Keep it concise yet impactful
Update your LinkedIn Experience section
The experience section of your LinkedIn profile allows you to showcase your full work history, including promotions. When you get promoted, you should add a new position entry reflecting your new role instead of just updating your current one.
This displays your job progression and timeline clearly to profile visitors. It also triggers the ‘celebrating work anniversary’ notification on your connections’ feeds, publicizing your promotion.
To add your new role:
- Go to your experience section
- Click ‘Add new position’
- Enter details like new job title, company, dates, etc.
- Update the description with new responsibilities
- Click ‘Save’ to add the new position
You can then hide your old position as your past role. This showcases your promotion history on your profile.
Customize your LinkedIn URL
You can further highlight your promotion by customizing your public LinkedIn profile URL with your new job title.
For example, you could change your URL from:
linkedin.com/in/john-doe
To:
linkedin.com/in/john-doe-senior-marketing-manager
Or:
linkedin.com/in/john-doe-marketing-abc-company
This makes your custom URL more searchable with relevant keywords. So update it to reflect your new position.
To customize your LinkedIn URL:
- Go to your profile and click ‘Edit public profile & URL’
- Edit your custom URL with relevant keywords or titles
- Click ‘Save’ to update your public profile URL
Add a profile frame celebrating your promotion
LinkedIn allows you to add stylish profile frames to showcase milestones. They appear around your profile picture and catch attention.
When you get promoted, use frames like “Level Up – Promotion”, “New Role”, “Celebrating Work Anniversary” etc. to announce your promotion without blatantly saying it.
People will notice the new frame and may proactively congratulate you on the promotion.
Steps to add a LinkedIn profile frame:
- Click on your profile photo and select ‘Add frame’
- Browse through the various options and select a relevant frame
- Customize it by adding your promotion date or company, if you’d like
- Click ‘Save’ to add the frame to your profile
Share a LinkedIn article about your promotion
Writing and sharing a LinkedIn article about your promotion is an impactful way to spread the word across your network.
You can highlight your new role, share your thoughts on the promotion, thank people who helped you get there, and express excitement about the new chapter in your career.
This helps showcase your promotion prominently to your connections in a personalized, detailed manner.
Tips for sharing a promotional LinkedIn article:
- Share your thoughts, feelings, and background related to the promotion
- Make it personal yet professional
- Include some backstory, anecdotes, advice, and vision for your new role
- Promote it actively to your network by posting on your feed, messaging connections, etc.
Announce your promotion through a LinkedIn post
Posting about your promotion on your LinkedIn feed is a quick and direct way to spread the news across your professional network.
You can create an upbeat, business-formal post thanking everyone who helped you reach this point in your career. You can also share your excitement about the new role and future opportunities.
This announcement post will be visible to all your connections in their feeds, allowing them to view and engage with your news instantly.
Best practices for promotional LinkedIn posts:
- Thank people who helped you succeed and get promoted
- Share how long you have been with the company
- Express your enthusiasm about the new role
- Use positive, professional language
- Add relevant hashtags like #newrole, #promotion, etc.
Update your skills to include those required for your promotion
Promotions usually involve taking on greater responsibilities and expanding your skills. Updating your LinkedIn skills section to reflect any new skills needed for your higher role is a great way to showcase your promotion.
For instance, if you got promoted from ‘Social Media Manager’ to ‘Head of Digital Marketing’ you could add skills like ‘Campaign Management’, ‘Digital Strategy’, ‘Email Marketing’, etc.
This shows how your skills have progressed to match your new authoritative role. It also helps make your profile more discoverable for relevant opportunities.
Tips for updating LinkedIn skills after a promotion:
- Review the requirements for your new role
- Identify the key hard and soft skills needed
- Browse the LinkedIn skills directory for ideas
- Add 5-10 newly acquired skills
- Arrange them in order of proficiency
Showcase new responsibilities through accomplishments
The LinkedIn accomplishments section lets you demonstrate the outcomes of your work and activities. When you get promoted, add accomplishments that highlight your new responsibilities and achievements in the higher role.
For example, you could add:
Launched a new social media strategy increasing audience engagement by 50%.
Headed the 2022 digital marketing campaign that generated 30% YOY revenue growth.
This substantiates your promotion with data-driven results. It also exhibits your competencies and contributions in your new position.
Tips for showcasing your promotion through accomplishments:
- Quantify your results whenever possible
- Focus on outcomes relevant to your new role
- Demonstrate your leadership, strategy, and impact
- Balance team and individual accomplishments
- Align them with your description to reinforce capabilities
Join LinkedIn groups related to your new position
Joining LinkedIn groups aligned to your new job function or level is a strategic way to reinforce your promotion. For example, if you got promoted to ‘Regional Sales Manager’, consider joining groups like ‘Regional Sales Professionals Network’, ‘Senior Sales Leaders’, etc.
This displays your new peer group and level of professional standing. Being part of related groups also keeps you updated on industry trends, discussions, and job opportunities relevant to your promotional growth.
Tips for selecting LinkedIn groups to join after a promotion:
- Look for groups that reflect your new title or designation
- Join industry groups that cater to your higher job level
- Find regional/local groups related to your new role
- Leverage LinkedIn recommendations based on your profile
Grow your network by connecting with leaders
A promotion allows you to expand your professional network by connecting with leaders at your new level. After getting promoted, proactively use LinkedIn to connect with executives, directors, senior managers, and experts in your field.
This displays confidence in your new position and opens doors to more senior-level conversations and opportunities. A wider relevant network also strengthens your professional brand and visibility.
Tips for networking with senior professionals after a promotion:
- Search for senior professionals in your updated field
- Connect with key decision-makers and experts
- Send personalised connection requests mentioning your promotion
- Engage with their content and participate in relevant discussions
- Follow company pages aligned to your promotional growth
Conclusion
Promotions are a pivotal career milestone worth celebrating on LinkedIn. Strategically updating your LinkedIn profile and actively sharing the news of your promotion across your network can help you gain visibility and expand opportunities aligned with your higher role. Follow the tips outlined here to get your LinkedIn profile to effectively notify people about your promotion in a professional manner that advances your career goals.