LinkedIn groups allow you to share information, ideas, and opportunities with professionals in your industry. When you share a post with a LinkedIn group, all members of that group will see the post in their feeds. This allows you to get your content in front of a highly targeted audience. Here’s how to share a post with a LinkedIn group:
1. Create a Post
Start by creating a post you want to share. You can create different types of posts on LinkedIn, including:
- Article – Write an article to share insights, advice, industry news, etc.
- Photo – Upload a photo to make a visual statement.
- Video – Share a video to bring your message to life.
- Document – Upload and share documents like reports, infographics, and presentations.
Make sure your post provides value to your target audience. Share useful information, expert tips, or thought leadership content.
2. Go to Your LinkedIn Group
Once your post is ready, go to the LinkedIn group where you want to share it. You must be a member of the group already to share content to it. On LinkedIn’s desktop site, groups you’ve joined are listed on the left side under “Interests.” On the LinkedIn mobile app, tap the “My Network” icon and select “Groups.”
3. Click “Share an article, photo, video or idea”
On the group’s page, click the “Share an article, photo, video or idea” box. This allows you to share a new post directly to the group feed.
4. Select Your Post
You’ll now see options to share an article, photo, video, or text post. Click on the type of post you created earlier. This will pull up a list of your recent posts of that type.
5. Post to the Group
Select the post you want to share. Add a brief message or explanation if desired. When ready, click “Post to group” to share the post.
6. Engage with Group Members
Once your post is shared to the group, engage with group members as they comment and react to your post. This helps build connections and authority. LinkedIn groups thrive on member participation.
Tips for Sharing to LinkedIn Groups
Follow these tips to get the most out of sharing posts with LinkedIn groups:
- Join targeted, industry-specific groups related to your business. Look for active groups with engaged members.
- Only share posts that are highly relevant and valuable to group members.
- Personalize your post message to explain why you’re sharing it with the particular group.
- Follow the group’s rules and post at optimal times when members are most active.
- Share different types of posts – articles, images, videos, etc. – to keep things interesting.
- Promptly reply to any comments and questions on your posts.
- Like and share posts from other group members to give back to the community.
The Benefits of Sharing to LinkedIn Groups
Sharing your posts to relevant LinkedIn groups provides many benefits, including:
- Increased reach – Expose your posts to new audiences of targeted professionals.
- Building authority – Demonstrate your thought leadership and subject knowledge.
- Driving traffic – Posts can lead group members to visit your LinkedIn profile or company page.
- Lead generation – Group members who see value in your content may convert to leads.
- Engagement – Connect and build relationships through quality group discussions.
- Brand exposure – Get your brand, products, or services in front of potential new customers.
With over 2.8 million groups, LinkedIn is a powerful platform for spreading your content to industry insiders. Take advantage of groups to get your message heard in your target market.
Frequently Asked Questions
Here are answers to some common questions about sharing posts with LinkedIn groups:
How many groups can I share a post to?
There’s no limit on how many groups you can share a post to. You can share a single post to as many groups as you want.
What type of posts generate the most engagement in groups?
Posts that spark discussion tend to see high engagement in LinkedIn groups. Try asking questions, running polls, or posting debate topics. Articles and videos can also perform well.
Can I share my post to multiple groups at once?
Unfortunately, there’s no option to share to multiple groups simultaneously. You have to go into each group individually and share the post.
Do all group members see my shared post?
Your shared post will only appear in the feeds of members who are active in the group. Inactive members won’t see it.
Can I schedule a post to be shared to a group in the future?
Currently there is no way to schedule a post to be shared to a LinkedIn group at a future date and time. You have to share it manually when ready.
How often should I share to the same group?
Be careful not to share too frequently to any one group. Once or twice per week is a good rule of thumb. Make sure each post delivers unique value.
Conclusion
Posting to LinkedIn groups allows you to engage with professionals, demonstrate expertise, and expand your reach. But group sharing requires a thoughtful strategy. Join targeted groups where your content provides value. Craft posts tailored to each group’s interests. And foster discussions by actively engaging group members.
With a mix of relevant content and community engagement, LinkedIn groups can help grow your business and career.
Platform | Post Types Supported | Post Length |
---|---|---|
Articles, images, videos, documents | 63,206 characters max | |
Text, images, videos, links | 63,206 characters max | |
Text, images, videos, polls | 280 characters max |
This table compares the post types and length limits across three major social media platforms – LinkedIn, Facebook, and Twitter. LinkedIn and Facebook have the same maximum post lengths, while Twitter limits posts to 280 characters. All three platforms support images and video, but LinkedIn also allows sharing documents like PDFs.
LinkedIn Group Category | Number of Groups |
---|---|
Technology | 431,522 |
Entrepreneurship | 389,115 |
Education | 285,270 |
Business Services | 233,516 |
This table shows the number of LinkedIn groups across their four largest categories as of October 2022. With over 430,000 groups, technology has the most groups, followed by entrepreneurship and education. There are over 2.8 million groups on LinkedIn in total.
Summary
Sharing posts with LinkedIn groups is a great way to engage niche professional audiences. To recap, you should:
- Join industry-specific groups aligned with your business
- Create valuable posts tailored to each group
- Share your posts directly to the group feeds
- Engage group members with comments and feedback
- Follow group rules and post at optimal times
With a thoughtful LinkedIn group strategy, you can build authority, connect with prospects, and expand the reach of your content marketing. The high-quality audience and discussion potential of groups make them a valuable channel for any business looking to strengthen its social media marketing.