LinkedIn is one of the most popular professional networking platforms in the world. As of October 2022, LinkedIn has over 875 million members across more than 200 countries and territories worldwide. However, not all members are considered active users. So how many active monthly users does LinkedIn actually have globally? Let’s take a closer look at the latest LinkedIn user statistics and trends.
LinkedIn Monthly Active Users
LinkedIn defines monthly active users (MAUs) as registered members who logged in and visited LinkedIn through the desktop website or mobile app at least once in the past 30 days. As of Q3 2022, LinkedIn reported having 320 million monthly active users globally. This represents a year-over-year increase of 15% from 279 million MAUs in Q3 2021.
LinkedIn’s MAU count has steadily increased over the past several years as the platform continues expanding internationally. Here is a look at LinkedIn’s global MAU growth since 2017:
Year | LinkedIn Monthly Active Users |
---|---|
2017 | 260 million |
2018 | 274 million |
2019 | 294 million |
2020 | 303 million |
2021 | 279 million |
2022 | 320 million |
As the table shows, LinkedIn gained over 60 million MAUs from 2017 to 2022. The slight dip in 2021 can likely be attributed to the effects of the COVID-19 pandemic. However, MAU growth resumed its upward trajectory in 2022 as the job market and economy continued recovering globally.
LinkedIn Users by Region
LinkedIn has users distributed across the world, but certain regions drive more of LinkedIn’s user base and engagement than others. As of October 2022, here is the regional breakdown of LinkedIn’s 320 million monthly active users:
- United States: 91 million MAUs
- Europe: 75 million MAUs
- Asia Pacific: 71 million MAUs
- Rest of World: 83 million MAUs
The United States represents LinkedIn’s largest market, accounting for over 28% of monthly active users. Europe comes in second with about 23% of MAUs. However, the Asia Pacific region is catching up quickly with 22% of LinkedIn’s user base situated there. The “Rest of World” category includes Latin America, Canada, and Africa.
In addition to MAUs, LinkedIn also discloses metrics related to weekly active users and daily active users. As of Q3 2022, LinkedIn reported having:
- 173 million weekly active users
- 78 million daily active users
These figures indicate that a little over half of LinkedIn’s monthly active users are visiting the platform on a weekly basis. The share of users who actively visit daily is around one-fourth of MAUs. Both weekly and daily active users grew by over 20% year-over-year in Q3 2022, suggesting increased member engagement.
User Demographics
Given its focus on professional networking and career development, LinkedIn tends to attract users who are college-educated, employed, and have higher incomes. Here is a snapshot of key demographics for LinkedIn’s user base:
- Age: 50% of users are aged 25-34
- Gender: 62% male, 38% female
- Education: 50% have a bachelor’s degree, 21% have a master’s degree
- Income: 41% earn over $75,000 annually
- Employment: 92% are employed full-time or self-employed
LinkedIn’s users skew relatively young, with half under 35 years old. Members are predominantly male and tend to be highly educated, with over 70% holding a bachelor’s degree or higher. They also represent largely white-collar professionals, as evidenced by the high full-time employment rate and above-average household incomes.
In terms of roles, LinkedIn reports that its most represented professions are:
- Software engineers
- Business development managers
- Sales managers
- IT project managers
- Marketing specialists
This concentration of technology professionals and business roles is logical given LinkedIn’s focus as an online platform for establishing professional connections and furthering careers.
User Growth Trends and Projections
Looking ahead, LinkedIn is forecast to continue growing its global user base at a steady pace. According to market researcher eMarketer, LinkedIn is projected to reach 347.5 million monthly active users worldwide by 2025. This would represent growth of around 27 million MAUs between 2022 and 2025.
LinkedIn’s user growth is likely to be powered by increases in emerging international markets like Asia, Latin America, and Africa. These regions offer major opportunities for member acquisition and expanding LinkedIn’s geographic footprint. However, mature markets like North America and Europe are expected to see more modest user growth moving forward.
Here are eMarketer’s projections for LinkedIn’s user base through 2025:
Year | Projected MAUs | Year-Over-Year Growth |
---|---|---|
2022 | 320 million | 15% |
2023 | 332 million | 4% |
2024 | 342 million | 3% |
2025 | 347.5 million | 2% |
Annual growth is expected to gradually slow over time as LinkedIn saturates addressable markets. However, the platform still has plenty of room to expand its global member base in the years ahead.
Conclusion
In summary, LinkedIn currently has around 320 million monthly active users worldwide as of October 2022. This makes LinkedIn the largest professional networking platform globally in terms of membership. LinkedIn’s MAU count grew 15% year-over-year, recovering from pandemic impacts in 2021.
LinkedIn’s largest user bases are located in the United States, Europe, and Asia Pacific regions. Demographically, LinkedIn members tend to be young, college-educated professionals with above-average incomes. Software engineers, business development managers, and marketers represent some of LinkedIn’s most active user segments.
Looking ahead, analysts project LinkedIn will continue expanding its global user base, likely surpassing 347 million MAUs by 2025. However, most growth is expected to come from emerging international markets as penetration slows in mature regions. But LinkedIn remains positioned as the leading platform for professional networking and career advancement worldwide.