LinkedIn allows companies to have multiple admins for their Company Pages. There is no set limit on the number of admins a Company Page can have. The number of admins depends on the company’s needs and organizational structure.
What are Company Page admins?
LinkedIn Company Page admins are employees authorized to manage and edit a company’s LinkedIn Page. Admins can:
- Post updates, articles, images, and videos
- Respond to follower messages and comments
- Analyze Page analytics and follower demographics
- Add job listings
- Manage followers and moderator requests
Having multiple admins divides up the responsibilities and workload of managing a Company Page. Large companies may have admins overseeing different regions, business units, or content categories.
How to add LinkedIn Company Page admins
To assign admins for a LinkedIn Company Page:
- Go to your Company Page
- Click “Manage” in the top right
- Select “Admin tools”
- Click “Add admins and analysts”
- Enter the names or email addresses of employees to add as admins
- Select admin permissions for each person added
- Click “Send” to send admin invitations to the employees
The new admins will receive an email inviting them to manage the Company Page. They must accept the invite before being added as admins.
LinkedIn Company Page admin roles
There are 3 levels of LinkedIn admin roles:
- Administrator – Has full access to all Company Page settings and content
- Editor – Can publish updates, respond to followers, manage jobs, but not change Page settings
- Analyst – Can only view Company Page analytics and demographics
When adding admins, you can select which role you want each person to have. Give full Admin access to those overseeing the overall strategy. Editor access allows contributors to manage content. Analyst access lets data-focused marketers analyze performance.
How many LinkedIn Company Page admins should you have?
There are no rules on the ideal number of admins for a Company Page. Here are some factors to consider:
- Company size – Larger companies often need more admins managing different regions, brands, and content types.
- Posting frequency – More admins allow you to post more regularly and respond faster.
- Marketing team structure – Align admin responsibilities to your existing team roles and responsibilities.
- Workloads – Add enough admins so responsibilities are reasonably divided.
It’s common for companies to have between 2-10 LinkedIn Page admins. Very large multinational companies may have over 25 admins.
Best practices for multiple LinkedIn Company Page admins
When assigning several admins, keep these best practices in mind:
- Have one primary owner – Designate one admin who is ultimately accountable.
- Clarify responsibilities – Document which admins manage what areas to avoid overlap.
- Use an editorial calendar – Plan content across admins and regions.
- Establish guidelines – Define your Company Page strategy, voice, and policies.
- Use a social media tool – Tools like Hootsuite let multiple admins collaborate.
- Analyze performance – Track analytics across admins and content types.
- Communicate – Keep all admins and teams informed on Company Page performance.
Adding too many LinkedIn Company Page admins
While there are benefits to having multiple admins, too many can cause problems such as:
- Unclear responsibilities causing duplicate or inconsistent work
- Difficulty coordinating projects and team members
- Potential lack of oversight for rogue admins
- Content approval bottlenecks
- Conflicting strategies if direction isn’t aligned
Carefully evaluate your company’s needs when adding admins. Start with a small number of engaged admins. Expand the team slowly as your Company Page and content output grow.
Removing inactive LinkedIn Company Page admins
It’s a good practice to audit your Company Page admins and remove access for inactive employees. Here’s how to remove admins:
- Go to your Company Page and click “Manage”
- Select “Admin tools”
- Click “Edit” next to the admin you want to remove
- Select “Remove this person” and click “Apply”
The employee will no longer have access to manage the Company Page. Periodically removing inactive admins keeps your roster clean and secure.
Conclusion
LinkedIn places no limits on the number of admins for Company Pages. Most brands start with 2-5 engaged admins and expand as needed. Clarify responsibilities, use collaboration tools, and analyze performance across all admins. Audit periodically to remove inactive employees. With the right admins and coordination, multiple managers can help grow your Company Page reach, engagement, and impact.