Quick Answer
There is no one-size-fits-all answer for how many followers a company should have on LinkedIn. The ideal number of followers depends on factors like the company’s industry, size, target audience, and goals on the platform. However, as a general guideline, most experts recommend having at least 1,000 followers for a company page to be considered successful on LinkedIn.
In-Depth Answer
Why Followers Matter on LinkedIn
Having a strong base of followers on LinkedIn is important for several reasons:
- Increased visibility – More followers means more people will see your content in their feed.
- Social proof – A high follower count lends credibility and authority to your brand.
- Lead generation – Followers can convert to customers, partners, or brand advocates.
- Engagement – Followers are more likely to react, comment, and share your posts.
In short, followers help amplify your reach, establish thought leadership, drive conversions, and boost engagement on the platform.
LinkedIn Company Page Follower Benchmarks
While the ideal number of followers depends on your company’s unique goals and situation, here are some general LinkedIn company page follower benchmarks to aim for:
Follower Count | Benchmark |
---|---|
0 – 500 followers | Getting started |
500 – 1,000 followers | Good momentum |
1,000 – 5,000 followers | Successful company page |
5,000 – 10,000 followers | Highly popular company page |
10,000+ followers | Leading industry authority |
As you can see, most industry experts agree that 1,000+ followers is the sign of an engaged LinkedIn company page. However, the more followers your company can build, the more influence and visibility your brand can gain on the platform.
Follower Goals by Industry
In addition to the general benchmarks above, follower count goals can vary significantly based on your company’s industry. Here are some typical follower ranges for popular industries:
Industry | Typical Follower Range |
---|---|
Technology | 1,000 – 10,000+ |
Marketing/Advertising | 1,000 – 5,000 |
Business Services | 500 – 2,000 |
Manufacturing | 500 – 5,000 |
Healthcare | 500 – 2,000 |
Higher Education | 1,000 – 10,000+ |
Nonprofit | 500 – 5,000 |
As you can see, industries like technology and education tend to have higher follower counts, while niche B2B companies and nonprofits may have smaller audiences. Use your industry’s typical range as a guideline.
Follower Goals Based on Company Size
In general, larger companies with bigger marketing budgets and more brand awareness can attain larger follower counts on LinkedIn. Here’s an approximate breakdown based on company size:
Company Size | Realistic Follower Range |
---|---|
Small business (<100 employees) | 500 – 2,000 followers |
Mid-size company (100 – 1,000 employees) | 1,000 – 5,000 followers |
Enterprise/Global brand (>1,000 employees) | 5,000 – 500,000+ followers |
While these ranges are just general guidelines, they demonstrate how follower count typically correlates with company size and resources. Aim to be at the higher end of the range for your company’s size.
Follower Targets by Marketing Goals
In addition to industry and size benchmarks, you can set follower targets based on your specific marketing goals on LinkedIn. For example:
- Brand awareness goal = 5,000+ followers
- Lead generation goal = 2,000+ followers
- Thought leadership goal = 1,000+ followers in your niche
- Community building goal = Engaged group of 500-1,000 followers
- Recruitment goal = Follower base targeted to your ideal candidates
Aligning your follower count targets with your company’s marketing objectives will ensure your efforts are heading in the right direction.
Tips to Grow Your LinkedIn Follower Count
Once you’ve determined the ideal follower range for your brand, here are some proven tips to grow your followers on LinkedIn:
- Engage with your existing followers by liking and commenting on their posts.
- Leverage employee networks by encouraging employees to share company content.
- Run LinkedIn ads targeted to your ideal audience and their interests.
- Publish relevant, valuable content consistently.
- Participate in LinkedIn groups and discussions.
- Partner with influencers and thought leaders for co-marketing.
- Promote your LinkedIn page on your website and other marketing channels.
- Offer exclusive content or discounts only for followers.
- Monitor analytics to see what types of posts generate the most followers.
A strategic, multi-channel approach is key to building an engaged follower base on LinkedIn over time.
Conclusion
While reaching 1,000 followers is a good starting goal for LinkedIn company pages, the ideal follower count depends on your industry, business size, and marketing objectives. Companies should continually benchmark against their peers and aim to exceed the averages for their niche. The more followers you can attract through valuable engagement and content, the more brand influence you can build on this important platform. Set realistic yet ambitious targets, track growth over time, and employ tactics to sustain follower acquisition. With a thoughtful strategy, any company can establish a follower base that supports their business goals on LinkedIn.