LinkedIn allows individuals and businesses to create profiles and pages to network professionally. For businesses, LinkedIn offers Company Pages as a way to establish an official presence on the platform. Many companies have more than one brand or subdivision they may want represented individually on LinkedIn. This raises the question – how many Company Pages can you have on LinkedIn?
LinkedIn Company Page Overview
A LinkedIn Company Page serves as the official profile for a business on the platform. The page allows a company to share information about itself, its products and services, culture, values, job openings, company news and updates. Essentially, it acts as the business’ professional resume on LinkedIn.
Some key facts about LinkedIn Company Pages:
- Pages can only be created and managed by an employee of the company
- Followers of the page will see updates posted in their LinkedIn feed
- Pages have analytics to provide insight into follower demographics and engagement
- Companies can post job openings that can be promoted to LinkedIn members
Overall, Company Pages help businesses connect with professionals, promote content, share news, attract talent, and build brand awareness on LinkedIn.
How Many Company Pages Can You Have?
The number of Company Pages a business can have on LinkedIn depends on the type of account:
Individual Accounts
If you have a standard personal LinkedIn account, you are limited to creating only one Company Page. This single page can represent a company that you are employed by or your own business if you are a solopreneur or self-employed.
Company Accounts
LinkedIn Company Accounts allow for more flexibility in Company Pages. With a Company Account, you can create up to 100 Company Pages.
Some examples of when a business might utilize multiple pages:
- Conglomerates with multiple sub-brands or divisions
- Parent companies with different subsidiary companies
- Businesses with multiple office locations in different cities or countries
- Franchises or chains with different franchisee locations
Having separate pages allows these subdivisions of a parent company to craft pages specific to their brand, culture, products, jobs, events, and audiences.
How to Get a Company Account
To get a Company Account and access to create multiple Company Pages, you must meet the following criteria:
- Be an employee of the company
- Company must have a least 250 employees listed on LinkedIn
Company Accounts are currently only available in an annual subscription model, requiring payment. LinkedIn does offer a 30 day free trial upon sign up for new Company Accounts. Pricing tiers vary based on number of Company Pages needed. Here are the subscription costs as of October 2023:
Number of Company Pages | Annual Cost |
---|---|
Up to 25 pages | $1,000/year |
Up to 100 pages | $5,000/year |
To get started with registering for a Company Account, visit LinkedIn’s Company Account sign up page. You’ll need to provide information about your company and role to verify eligibility.
Best Practices
When managing multiple Company Pages, keep these best practices in mind:
Clarify the Purpose of Each Page
Ensure each page has a well-defined purpose and target audience. This helps followers understand the unique value of engaging with each brand or location page.
Customize Page Content
Make content for each page specific to that subdivision or location. Tailor content strategy to focus on that brand’s voice, offerings, culture and audience.
Cross-Promote Company Pages
Leverage the parent company page and other brand pages within the organization to cross-promote sisters pages and their content. This helps expand reach.
Maintain Consistent Branding
While customizing content for each page, maintain consistent branding, messaging and visual identity across the pages that fall under the parent company. This strengthens brand authority.
Monitor Performance
Use LinkedIn’s Company Page analytics to monitor follower growth, engagement levels, and traffic sources for each page. Identify which pages are performing best.
Conclusion
In summary, the number of LinkedIn Company Pages your business can have depends on your account type:
- Individual accounts: 1 Company Page
- Company accounts: Up to 100 Company Pages
Company Accounts require a paid annual subscription but provide the flexibility for brands, franchises, conglomerates and multi-location entities to establish a presence and engage audiences for their various divisions on LinkedIn.
Following best practices around clarifying purpose, customizing content, cross-promoting, maintaining branding, and monitoring analytics will help organizations get the most value out of having multiple Company Pages.