LinkedIn is a popular social media platform used by professionals and businesses to network, share content, and find job opportunities. One of the features on LinkedIn is the ability to upload and share videos. But when creating videos for LinkedIn, it’s important to understand the optimal length and format.
LinkedIn Video Length Recommendations
LinkedIn recommends keeping videos short and impactful. The ideal length for a LinkedIn video is between 30 seconds to 5 minutes. Shorter videos tend to perform better and maintain viewer attention. Here are the recommended video lengths according to LinkedIn:
- 30 seconds to 2 minutes for organic videos
- 1 to 5 minutes for sponsored videos
Organic videos on LinkedIn refer to videos you post directly to your LinkedIn page or share on your feed. Sponsored videos are ones you pay LinkedIn to promote via their advertising platform. Sponsored videos can be slightly longer since you can captivate viewers through paid promotion.
Max Video Length on LinkedIn
What is the maximum video length allowed on LinkedIn? LinkedIn supports videos up to 10 minutes long. However, as mentioned above, shorter videos tend to see higher view completion rates. Posting the maximum 10 minute length video may lead to high drop-off unless the content is truly captivating or educational.
Here is a summary of the recommended and maximum video lengths on LinkedIn:
Video Type | Recommended Length | Max Length |
---|---|---|
Organic | 30 seconds to 2 minutes | 10 minutes |
Sponsored | 1 to 5 minutes | 10 minutes |
Video File Size and Format for LinkedIn
In addition to video length, you also need to pay attention to the file size and format when uploading to LinkedIn:
- File Size: Up to 5GB
- File Types: MP4, MOV, and MPEG4
Ensuring your video file is properly compressed and in one of the supported formats will help avoid issues with uploading and playback.
How Many Seconds are in Different LinkedIn Video Lengths?
Now that we’ve covered the recommended and maximum lengths, let’s look at the actual second durations:
- 30 seconds video = 30 seconds
- 1 minute video = 60 seconds
- 2 minute video = 120 seconds
- 5 minute video = 300 seconds
- 10 minute (maximum) video = 600 seconds
As you can see, the duration in seconds increases linearly as the video gets longer. A 30 second video contains 30 seconds of playback time. A 10 minute video contains 600 seconds of playback time.
Seconds in Common LinkedIn Video Lengths
Here is a table summarizing the second durations for common LinkedIn video lengths:
Video Length | Seconds |
---|---|
30 seconds | 30 seconds |
1 minute | 60 seconds |
2 minutes | 120 seconds |
3 minutes | 180 seconds |
5 minutes | 300 seconds |
You can use this as a reference when editing your LinkedIn videos to make sure they align with the recommended lengths.
Tips for Making Engaging LinkedIn Videos
Now that you know how long to make your LinkedIn videos, here are some tips for making compelling video content:
Highlight Your Brand or Product
Use the video to showcase your business, products, services, or team. Give viewers a window into what makes your brand unique.
Tell a Story
Telling a story makes the video more memorable and engaging. Outline a compelling story arc related to your brand.
Interview Experts or Customers
Interview relevant experts or happy customers to build trust and social proof for your business.
Teach Something Valuable
Create educational videos that provide tips, tricks, or industry knowledge to help build your brand as a thought leader.
Use Visuals and B-Roll
Insert relevant b-roll footage and visuals to reinforce your message and keep the video dynamic.
Call Viewers to Action
End each video with a strong call-to-action to drive the desired viewer behavior, like visiting your website, signing up for a demo, or purchasing a product.
Track Performance of Your LinkedIn Videos
LinkedIn provides video analytics so you can see how your videos are performing. Make sure to track metrics like views, view rate, and view duration to optimize future videos.
For sponsored videos, track engagement rate, click-through rate, and conversion rate from the videos. Use these metrics to identify which video creative, length, and targeting is working best.
Conclusion
The ideal LinkedIn video length is 30 seconds to 2 minutes for organic video and 1 to 5 minutes for sponsored video. The maximum length is 10 minutes. Keeping videos short and compelling is key to driving high view rates and completion rates. Use the tips in this article to produce effective LinkedIn videos that engage your target audience and support your brand and marketing objectives.