LinkedIn Premium is LinkedIn’s paid subscription service that provides enhanced features and benefits for personal and business users. For businesses, LinkedIn Premium unlocks a range of tools to help companies expand their reach, engage with prospective clients, and promote their brand on the world’s largest professional networking platform.
With over 850 million members worldwide, LinkedIn is an invaluable resource for businesses looking to connect with professionals, drive leads and traffic, post jobs, conduct market research and more. LinkedIn Premium provides businesses with additional functionality to maximize their presence and effectiveness on LinkedIn.
Some key questions businesses have about LinkedIn Premium pricing include:
- How much does LinkedIn Premium cost for businesses?
- What are the different Premium subscription options?
- What features are included with LinkedIn Premium for business?
- Is there a free trial available?
- What are the benefits of upgrading to Premium?
This article will provide an overview of LinkedIn Premium pricing, plans, features and benefits to help businesses understand the value proposition of LinkedIn’s paid offerings.
LinkedIn Premium Price for Businesses
LinkedIn offers three tiers of Premium subscriptions for businesses:
- Premium Career – $29.99/month billed annually ($359.88 total per year)
- Premium Business – $59.99/month billed annually ($719.88 total per year)
- Premium Sales – $79.99/month billed annually ($959.88 total per year)
Volume discounts are available for larger teams. All business Premium plans are billed on an annual basis.
The Premium Career plan is designed for individual subscribers who want professional branding and career development tools. The Premium Business and Sales plans offer more advanced features tailored specifically for business needs.
Key Differences in LinkedIn Premium Business Plans
Feature | Premium Career | Premium Business | Premium Sales |
---|---|---|---|
Profile Branding | ✔️ | ✔️ | ✔️ |
InMail Messages | 15/month | 25/month | 50/month |
Search Filters | ✔️ | ✔️ | ✔️ |
Customized Recommendations | ✔️ | ✔️ | ✔️ |
Who’s Viewed Your Profile | ✔️ | ✔️ | ✔️ |
Contact Insights | ✖ | ✔️ | ✔️ |
Company Pages | ✖ | ✔️ | ✔️ |
Lead Generation Forms | ✖ | ✖ | ✔️ |
As shown in the table, Premium Sales has the most robust set of features tailored for sales prospecting, lead generation and account management. Premium Business provides a middle ground with features aimed at branding, company pages, and basic sales automation.
What’s Included in LinkedIn Premium for Business?
Some of the key features and benefits included in LinkedIn Premium Business and Sales plans:
Profile Branding
Premium enhances your personal and company profile’s brand presence with features like:
- Spotlight – Showcase content to the top of your LinkedIn profile
- Customizable profile layouts
- About page customization for Company Pages
- Desktop + mobile branding
With Premium profiles, businesses can build their brand directly on LinkedIn to catch the eye of prospective customers.
InMail Direct Messages
InMail is LinkedIn’s internal messaging system that allows Premium members to directly contact anyone on LinkedIn, even if they’re not in your network.
Premium Business includes 25 InMail messages per month. Premium Sales has 50 messages monthly.
InMail is extremely valuable for sales prospecting outreach and following up with promising leads.
Search Filters
Premium opens up LinkedIn’s powerful search function with filters like:
- Company Name
- Industry
- Job Function
- Geography
- Group Membership
- Years of Experience
Advanced search gives businesses laser focus to identify and target their ideal customers on LinkedIn.
Contact Insights
Contact insights provide valuable context on prospects with information on recent changes at their company, work anniversaries, new projects, and news mentions.
This helps sales teams prepare for outreach with relevant talking points.
Account Management
Premium Sales provides robust account management capabilities to track prospect engagement across your team. Features include:
- Lead recommendations
- Team Link sharing
- Notifications when prospects view your profile
With Premium Sales, businesses can work collaboratively to build relationships with accounts and close more deals.
Lead Generation Forms
Premium Sales enables lead gen forms on Company Pages and posts. Visitors submit their contact information without leaving the page.
This allows businesses to capture and qualify leads seamlessly.
LinkedIn Premium Free Trial
LinkedIn offers free 30 day trials of Premium Business and Sales.
The trials provide full access to all Premium features. There’s no credit card required, and you can cancel anytime before the 30 days are up to avoid being charged.
The free trial is an excellent way for businesses to evaluate if investing in a paid Premium plan is worthwhile for their objectives.
You can start a free Premium trial here.
Benefits of Upgrading to LinkedIn Premium
Here are some of the main benefits that businesses can realize from upgrading to LinkedIn Premium:
- Generate more leads – Premium Sales provides tools to capture prospects directly from your Company Page or posts.
- Build credibility – Premium branding features let you create a polished, professional presence that showcases your brand.
- Increase engagement – Analyze visitor demographics and behaviors to create more relevant, on-brand content.
- Target ideal customers – Advanced search filters and contact insights reveal your highest-value prospects.
- Make valuable connections – InMail messages let you directly contact key decision-makers outside your network.
- Sales automation – Streamline prospecting workflows for your sales teams to close more deals faster.
For most businesses, the expanded functionality, brand-building capabilities, and prospecting tools make Premium well worth the investment.
Conclusion
LinkedIn Premium for business unlocks robust capabilities for companies to drive leads, build their brand, engage their audience, and identify the right prospects.
Pricing starts at $59.99/month billed annually for Premium Business and goes up to $79.99/month for Premium Sales with advanced sales automation features.
Key benefits include generating more inbound leads, building credibility through profile branding, increasing engagement with visitors, leveraging advanced searches to reveal your ideal customers, connecting directly with prospects through InMail messages, and streamlining sales workflows.
With over 850 million professionals on the platform, LinkedIn Premium is an invaluable investment for businesses who are serious about a data-driven, inbound marketing and sales strategy powered by LinkedIn.