LinkedIn Sales Insights is a paid feature within LinkedIn that provides sales professionals and marketers access to detailed firmographic data on their target accounts. This allows users to identify key decision makers, uncover sales opportunities, and personalize outreach campaigns. The cost of Sales Insights varies based on the package selected. LinkedIn offers three tiers of Sales Insights – Professional, Team, and Enterprise. Pricing starts at $79.99 per user per month for the Professional package. Here is a breakdown of the pricing for each Sales Insights package:
Professional Package
The Professional package is designed for individual sales reps and marketers. It provides access to LinkedIn Sales Insights for one user.
Key features:
– Firmographic insights on up to 300 accounts
– Identification of up to 150 key decision makers
– Prioritization of accounts and leads
– Customizable account lists
Pricing:
– $79.99 per user per month
– Annual contract required
So for an individual sales professional, the cost would be $79.99 per month.
Team Package
The Team package adds a collaborative element, allowing a team of 3-10 users to share insights and account data.
Key features:
– All features of the Professional package
– Shared account lists and saved searches
– Team analytics and reporting
– Account monitoring and alerts
Pricing:
– $249.99 per user per month
– Annual contract required
– Minimum 3 users required
For a team of 5 users, the total monthly cost would be $1,249.95.
Enterprise Package
The Enterprise package is tailored for large sales teams, providing robust data and customization options.
Key features:
– All features of Team package
– Insights on up to 1000 accounts
– Prioritization of up to 500 decision makers
– Admin console and API access
– Custom data uploads
Pricing
– Custom pricing based on data requirements
– Annual contract required
– Minimum of 10 users required
Enterprise pricing is customized based on the data needs and team size. Companies can expect to pay a minimum of $300 per user per month.
What data is included in LinkedIn Sales Insights?
Sales Insights provides detailed firmographic and professional data on your target accounts and contacts. Here are some of the key data points accessible:
Account Firmographic Data
– Company size (employees and revenue)
– Industry and sub-industry
– Tech used across the company
– Social media followers and engagement
Contact Professional Data
– Full profile insights
– Current job title and role
– Previous work experience
– Skills, education, certifications
– Professional connections and groups
Engagement Analytics
– Connection activity with your sales team
– Content shares, clicks, and engagement
– Visits to your LinkedIn pages and posts
Having access to these company, contact, and engagement datapoints allows sales teams to fully research target accounts, identify key decision makers, and personalize outreach.
What features are included in LinkedIn Sales Insights packages?
In addition to company and contact data, Sales Insights packages come with several features to help sales teams make use of the data. Here are some of the key features:
Account List Building
Sales Insights allows you to build targeted account lists based on firmographic criteria such as industry, employee size, and tech stack. You can save these lists and export them.
Account Monitoring
Monitor when your accounts and contacts update their LinkedIn profiles in real-time. Get alerts when new employees join or when contacts change roles.
Saved Searches
Create and save searches for accounts meeting specific criteria. Refresh the searches to always get up-to-date prospects.
Prioritized Leads
Sales Insights will automatically score and prioritize accounts and contacts based on engagement, seniority, and other relevant factors.
Team Collaboration
Collaborate with sales colleagues by sharing insights, annotated records, and custom lists.
Integrations
Sync your Sales Insights data with popular CRM and sales engagement platforms. Integrations are available for Salesforce, Outreach, and others.
Analytics
Review usage metrics and adoption across your sales team. Track active accounts, contact engagement, and content performance.
Having the right mix of data, customization, monitoring, and collaboration features makes Sales Insights a powerful sales acceleration and intelligence tool.
What are the key benefits of LinkedIn Sales Insights?
There are several advantages to using Sales Insights for sales prospecting and pipeline development:
Data-Backed Prospecting
With Sales Insights data on your accounts and contacts, your outreach become much more targeted and relevant. You can message decision makers directly with personalized messaging.
Increased Sales Productivity
The time spent researching and qualifying new prospects is reduced significantly with Sales Insights. Your sales reps can focus on selling activities instead of manual lead research.
Improved Win Rates
When your prospecting is targeted and your outreach personalized, you will see an increase in prospect engagement and pipeline conversion.
Prioritized Leads
With Sales Insights lead scoring and activity tracking, you will always be focusing your efforts on accounts and contacts that demonstrate interest and engagement.
Centralized Data
Rather than piecing together company and contact data from disparate sources, Sales Insights provides everything in one unified platform.
Team Collaboration
The collaborative features ensure your sales team is always in sync and leveraging shared insights for greater efficiency.
In summary, Sales Insights transforms the lead research and qualification process, drives productivity, and ultimately accelerates deal velocity. For sales teams, having access to the data and features is certainly worth the investment.
How does LinkedIn Sales Insights pricing compare to alternatives?
There are other sales intelligence tools on the market that offer firmographic data, contact information, and prioritized lead recommendations. Here is an overview of how some alternatives compare to LinkedIn Sales Insights on pricing:
ZoomInfo
ZoomInfo has become a top competitor to LinkedIn Sales Insights with comparable data sets and functionality. Pricing starts at $79/month for an individual user license. Team and enterprise packages are also available. Overall, ZoomInfo pricing aligns closely with Sales Insights.
Dun & Bradstreet
Dun & Bradstreet (D&B) provides company data and sales intelligence primarily focused on the Fortune 5000. Their Sales Accelerator tool starts at $160/user per month with additional charges for contacts and API access. Overall, D&B pricing tends to be higher than LinkedIn Sales Insights, especially at scale.
Clearbit (Reveal)
Clearbit offers firmographic APIs and a Chrome extension called Reveal to surface company insights while browsing. There is no self-serve product for account-based research. Clearbit pricing starts at $399/month for basic data access.
Apollo.io
Apollo.io provides contact and company data for sales prospecting and outreach. Pricing starts at a low $49/month for individuals but lacks some of the robust features and integrations of Sales Insights.
Based on these alternatives, LinkedIn Sales Insights is competitively priced, especially for enterprise packages. For teams that highly value LinkedIn’s proprietary data, Sales Insights becomes an even stronger value proposition versus third-party tools.
What are the pricing and components for LinkedIn Sales Navigator?
LinkedIn Sales Navigator is LinkedIn’s flagship sales tool for identifying new prospects through LinkedIn search and recommendations. It differs from Sales Insights in that it does not provide firmographic insights on accounts, instead focusing solely on contact search and outreach.
Here is an overview of LinkedIn Sales Navigator pricing:
Professional Edition
– Lead recommendations
– Advanced search filters
– Sales alerts on accounts
– InMail messages
– Team collaboration
– $64.99/month per user
– Annual contract
Team Edition
– Professional features
– Team collaboration
– Custom analytics reporting
– $83.33/month per user
– Annual contract
– Minimum 2 users
Business Edition
– Team features
– Saved lead lists
– Custom news alerts
– API/CRM integrations
– $106.66/month per user
– Annual contract
– Minimum 3 users
So while Sales Navigator focuses on connecting with prospects, Sales Insights is better for researching accounts and informing sales strategy and messaging. The two solutions can complement each other as part of a comprehensive sales tech stack.
Can you access limited Sales Insights data for free?
LinkedIn does make some Sales Insights data available without a paid subscription. However, the free insights are limited compared to the full capabilities.
Here are some of the free Sales Insights features:
Basic Company Pages
The LinkedIn Company Pages for an account will display basic info like company size, industry, specialties, and some aggregated employee data.
Recent Updates
You can see a feed of recent employee moves and job changes at an organization. This can help identify new hires or team changes.
Employees Also Viewed
On employee profiles, you can see other professionals they commonly look up or view on LinkedIn. This provides some indication of relationships.
Career Pages
Company career pages display current job openings, which give a sense of what departments and roles they are hiring for.
While these free snapshots can be helpful, the full Sales Insights capabilities are far more robust for prospecting. This includes tracking key decision makers, monitoring real-time changes, building targeted lists, and accessing engagement analytics.
Conclusion
LinkedIn Sales Insights provides the detailed company and contact research that sales teams need to drive more targeted, effective sales prospecting. For professionals, small teams, and large sales organizations, the benefits of Sales Insights are substantial when it comes to improving sales productivity and accelerating pipeline growth. And with pricing starting at $79.99 per month for individuals, the investment is reasonable for most sales teams compared to alternatives. While some basic Sales Insights data is available for free, power users will see tremendous value from the full feature set.