Adding a company link to your LinkedIn posts can be a great way to provide context, drive traffic, and boost engagement. Whether you are an employee looking to showcase your company or a business aiming to increase visibility, linking to your company website or LinkedIn page from LinkedIn posts allows you to connect your content with your brand. Here’s a step-by-step guide on how to easily add company links to your LinkedIn posts.
Why Add a Company Link?
Before jumping into the how-to, let’s briefly go over some of the benefits of adding company links to your LinkedIn posts:
- Drive traffic to your company website or LinkedIn Page – Include relevant links to allow viewers to seamlessly navigate to your site for more information.
- Increase brand awareness – Repeatedly associating your content with your brand makes your company name more recognizable.
- Establish thought leadership – Position your company as an industry leader by linking insightful posts to your website.
- Boost engagement – Posts with links tend to get more clicks, comments, and shares.
- Add context – Your company link provides readers with helpful background on your perspective and expertise.
Adding a Company Link on Desktop
Adding a company link when sharing an update directly through LinkedIn’s desktop site is simple:
- Go to your LinkedIn homepage and click “Start a post” at the top to begin writing.
- Craft your post content as you normally would, including text, images, hashtags, etc.
- Below your post text, click the “Add company” link under the “More options” section.
- Start typing your company name in the “Company” field and select it when it pops up.
- The company name will now show up below your post text identified with your company logo.
- Click “Post” as usual to publish your update with the company link attached.
Once posted, viewers will be able to click your company name to be redirected to your LinkedIn Page or website.
Adding a Company Link on Mobile
The process for adding a company link is nearly identical when sharing posts directly from LinkedIn’s mobile app:
- Tap the “Write a post” pencil icon at the top of your LinkedIn app homepage.
- Write or insert your desired post content per usual.
- Tap the paperclip “Attach” icon below your post text.
- Select “Company” from the options.
- Type your company name and choose it when displayed.
- Tap “Post” as normal to share your update with company link.
The company name and logo will appear at the bottom of your post on mobile just as on desktop.
Adding a Company Link When Sharing an Article
When sharing an article on LinkedIn rather than an original post, the steps to add a company link are almost the same:
- Click the “Share an article” button on desktop or mobile app and insert the article link.
- Add your own commentary or thoughts above the automatically populated content.
- Click “Add company” on desktop or tap the attach icon and select “Company” on mobile.
- Choose your company to attach the link.
- Share the article + company link as you normally would.
Your company name will then be featured below the article preview image and snippet.
Adding a Company Link When Making a Long-Form Post
LinkedIn also allows you to make longer-form blog-style posts, where you can write articles directly on the platform rather than linking out. Here’s how to add a company link to these long-form posts:
- Click “Write an article” on the LinkedIn desktop site or mobile app.
- Compose your long-form post content within LinkedIn as you normally would.
- Click the gear “Settings” icon at the top right of your draft post.
- Under “Associated company” select your company.
- Click “Publish” when your post is ready to go live with the company link attached.
For long-form articles, your company name will appear prominently featured at the top rather than the bottom of the post.
Tips for Using Company Links Effectively
Now that you know how to add company links to LinkedIn posts, here are some tips for using them most effectively:
- Include links strategically – Only add company links when relevant to avoid looking spammy.
- Link to appropriate pages – Send traffic to relevant company website or LinkedIn Page sections.
- Refresh links periodically – Update old posts to keep links current.
- Use branded hashtags – Combine company links with branded hashtags like #CompanyNameJobs.
- Post consistently – Regularly share company-linked updates to increase mentions.
- Monitor engagement – Track clicks and shares to see what content resonates.
Following Company Link Best Practices
While company links allow you to directly connect your brand with LinkedIn content, there are some best practices to keep in mind:
- Don’t overdo it – Include company mentions only when relevant to avoid seeming promotional.
- Contribute value – Link to posts that provide unique insights vs. repurposed content.
- Vary link types – Balance company website and LinkedIn Page links.
- Post as yourself – Unless officially associated, share links from your personal account.
- Use sparingly in groups – Linking to your company in LinkedIn Groups can come off as self-promotional.
- Monitor clicks – If link engagement is low, you may be including links too frequently.
By adding company links thoughtfully and strategically, you can maximize their impact and make the most of this LinkedIn feature.
Troubleshooting Company Links
In some cases, you may encounter issues when trying to add a company link to your posts. Here is some troubleshooting advice if that happens:
- Make sure your company has an active LinkedIn Page – You can only link to verified Pages.
- Double check name/URL – Typos in your company name or Page URL will prevent links.
- Update LinkedIn app – Links may not work if you aren’t running the latest app version.
- Re-add admin access – Those without admin access to a Page may lose linking ability.
- Try desktop mode – The mobile app sometimes has issues that desktop doesn’t.
- Contact LinkedIn support – If all else fails, reach out to customer service for help.
With a little bit of trial-and-error, you should be able to sort out any technical issues that pop up and get company links working properly.
Why You May Want to Avoid Company Links
While company links offer valuable branding and website traffic opportunities, there are times when avoiding them may be preferable:
- When commenting in LinkedIn Groups – Can come off as self-promotional.
- When connecting with new contacts – Keep initial outreach focused on them.
- When post content isn’t relevant – Links should always add value for your audience.
- When sharing controversial topics – Consider separating company brand from heated issues.
- When targeting a general audience – Some followers may not care about your company.
- When posts boost competitors – Be cautious linking your brand to competitors.
As always, consider both intent and audience relevance when determining whether or not to include company links in your LinkedIn activity.
Company Links on Personal vs. Company Profiles
Company links can be added by both individual users and official company profiles on LinkedIn. Here are some differences to note:
- Personal profiles – Users should position links as useful resources vs. promotional content.
- Company profiles – Can include links more frequently as part of branded content strategy.
- Employee personal profiles – Should follow company guidelines regarding linking practices.
- Leadership/Executive profiles – Links have added influence coming from senior leaders.
- Company follower base – Official company profiles tend to have a larger reach.
- Post audience targeting – Individuals can target smaller niche audiences.
The best linking practices may differ based on the unique objectives of each account type. Focus on value-added content as both individuals and company representatives.
Company Link Restrictions
While incorporating company links into your LinkedIn content can provide benefits, it’s important to be aware of some restrictions LinkedIn enforces around linking practices:
- Excessive posting – Over-linking is flagged as spam and penalized by algorithms.
- Irrelevant content – Links must relate to and benefit your audience vs. pure promotion.
- Violation of terms of service – Inappropriate or misleading content results in restrictions.
- Automated posting – Bots and automated tools violate LinkedIn policies.
- Buying/selling links – Purchasing or selling links is strictly prohibited.
- Artificially boosting engagement – Tactics seen as inauthentic lead to penalties.
Stay aware of these limitations and always focus on adding value rather than aggressive self-promotion when incorporating company links.
Marketing Options Beyond Company Links
While linking out to your website and LinkedIn Page is a great start, here are some additional marketing tactics to consider on LinkedIn:
- Sponsored Content – Pay to promote your top-performing organic posts.
- Text Ads – Display targeted text ads to relevant audiences.
- Dynamic Ads – Automatically generate ads based on company Page content.
- Message Ads – Send customized messages to your target demographics.
- Lead Gen Forms – Gather contact info from interested prospects.
- Spotlight Ads – Sponsor visual ads that catch the eye.
Experiment with a range of organic content and paid advertising options to determine the best mix for your brand on LinkedIn.
The Takeaway on Company Links
Adding company links to your LinkedIn posts provides a simple but effective way to drive relevant traffic to your website, highlight your brand, boost engagement, and position your company as a thought leader.
Be sure to incorporate links strategically, balance link types, monitor performance, and avoid over-promotion. Follow best practices based on account type and post content.
Combine company links with other organic content strategies and paid LinkedIn advertising options as appropriate to maximize your brand exposure and traffic potential.