Creating a company page on LinkedIn can be a great way to establish an online presence and connect with clients and customers. Many small businesses and startups use LinkedIn company pages to share information about their business, announce new products and services, promote their brand, and recruit employees.
But is it free to create a LinkedIn company page? The short answer is yes, LinkedIn offers free basic company pages. However, there are also paid upgrades available that provide additional features.
Overview of LinkedIn Company Pages
LinkedIn company pages operate similarly to individual member profiles, but they allow businesses to showcase information about their company to the broader LinkedIn network. Some key things a LinkedIn company page typically includes:
– Company description
– Products and services offered
– Company news and updates
– Job listings
– Company culture/values information
– Media galleries (photos, videos, presentations)
– Contact and location information
Company pages serve as a hub that aggregates all information relevant to that business in one centralized profile. This allows LinkedIn members to easily find and learn about the company.
Benefits of a LinkedIn Company Page
There are several benefits to having a LinkedIn company page:
– Increased visibility – A company page helps people find your business more easily on LinkedIn.
– Recruiting – You can promote job openings and attract qualified candidates.
– Engagement – Share company updates, news, and content to build connections.
– Credibility – A complete, optimized page lends legitimacy.
– Lead generation – Interact with prospective customers and drive leads.
– Analytics – Track page traffic, followers, engagement to inform strategy.
In summary, a LinkedIn company page is a valuable tool for networking, branding, lead generation, recruitment, and analysis.
Is a Basic LinkedIn Company Page Free?
Yes, LinkedIn offers free basic company pages that allow businesses to get started with an online presence on the platform.
Some key features included with a free basic LinkedIn company page:
– Company overview section
– Ability to post updates, articles, images, videos
– Follower counts
– Job listings
– Contact info and buttons
– Analytics on page views and followers
The free basic page provides the core functionality to create a helpful LinkedIn presence for your brand. There are no costs associated with creating or maintaining a basic company page.
How to Create a Free LinkedIn Company Page
Creating a free basic LinkedIn company page only takes a few steps:
1. Go to LinkedIn.com and login to your account. Make sure you are logged-in as an admin for the company.
2. Click “Work” at top of homepage. Select “Create a Company Page” from the dropdown menu.
3. Search for your company name. Click “Create” if no page exists yet for your company.
4. Fill out your company details including description, size, industry, logo, website, etc.
5. Click “Create Page” when finished. Your page is now live!
6. Start adding content and inviting employees/followers. Monitor analytics to optimize.
So it only takes a few minutes to create a free basic company page and establish your business profile on LinkedIn. The page can always be expanded later.
Paid Upgrades for LinkedIn Company Pages
While a basic LinkedIn company page is free, LinkedIn does offer several premium paid upgrades to unlock additional features and capabilities. Two main paid offerings include:
LinkedIn Career Pages
Career Pages allow you to create a standalone recruitment website powered by your LinkedIn page. Key features include:
– Customizable domain name for your careers site
– Expanded job description formats
– Applicant tracking system integration
– Promoted job postings
– Applicant analytics
– Talent branding content
Pricing starts at $99/month for a Career Lite page. Higher tiers provide more job slots, domain customization, and analytics.
LinkedIn Elevate
Elevate provides social media management and employee advocacy tools leveraging the power of your LinkedIn company page. Features include:
– Contentsuggestions and editing
– Post scheduling and publishing
– Easy employee sharing
– Analytics on engagement, clicks, impressions
– Profile management
Pricing for Elevate is customized based on company size and needs. Contact LinkedIn sales for a quote.
In addition to Career Pages and Elevate, LinkedIn also offers other à la carte upgrades like screening candidates and lead generation forms.
Pros and Cons of Paid Upgrades
Are the paid LinkedIn company page upgrades worth the investment? Here is a quick rundown of some potential pros and cons:
Potential Pros
– More recruitment capabilities to attract and hire quality talent
– Powerful branding and content tools to showcase your company culture
– Deeper analytics into page engagement and followers
– Ability to easily manage and schedule employee posts
– Lead generation opportunities
– Custom domain name for careers site
Potential Cons
– Added monthly or annual costs for business to maintain pages
– Some features may be unnecessary for some companies
– Staff resources required to manage content and posting
– Setup, training, and optimization time investment
– Contract lock-ins with some plans
Conclusion
In summary, creating a free basic LinkedIn company page is a great way for any business to establish an online presence and tap into the powerful professional network.
With over 740+ million members, LinkedIn provides unparalleled reach and visibility. A company page helps you promote your brand, share updates, attract talent, and connect with customers.
While paid upgrades like Career Pages and Elevate provide added functionality, they require an investment budget. The free tools are often enough for many small companies just getting started. You can always reassess upgrading later once your page is established.
So don’t wait to create your free LinkedIn company page and start leveraging LinkedIn for your business today!
LinkedIn Company Page Type | Price | Key Features |
---|---|---|
Basic Free Page | Free | Company overview, posting updates, job listings, analytics |
Career Pages | Starts at $99/month | Custom domain, expanded job posts, applicant tracking system integration, analytics |
Elevate | Custom quoted pricing | Employee advocacy tools, content recommendations, analytics |
Frequently Asked Questions
Can I create a LinkedIn page if I’m not a company?
No, only officially registered businesses and organizations can create LinkedIn company pages. Individuals instead create personal LinkedIn profiles.
Is there a mobile app for managing my LinkedIn page?
Yes, there is a LinkedIn mobile app available for iOS and Android. It allows you to manage your company page and post updates on the go.
Do I need a lot of followers for my page to be effective?
Not necessarily. While more followers help, even a small number of targeted followers can help establish your brand and allow you to achieve your goals. Focus first on quality over quantity when growing an audience.
Can I integrate my LinkedIn page with my website?
Yes, there are options to add “Follow Us” LinkedIn buttons or badges to your website to drive followers. Some paid plans also allow linking your custom domain.
How often should I post on my company page?
1-2 times per week is a good starting point. Monitor what engagement levels are like with followers and adjust frequency up or down accordingly. Mix up your content types too.
What’s the best way to invite employees to follow our page?
Make sure to onboard all new employees. For current employees, sending an email blast explaining the benefits of your LinkedIn presence and how to follow is a good start. Offer incentives for sharing if needed.