LinkedIn is a professional networking platform that allows users to connect with other professionals, search for jobs, post content, and more. With over 810 million users globally, LinkedIn is one of the largest professional networks in the world. But is it popular in the Southeast Asian country of Indonesia? Let’s take a look at the data.
LinkedIn User Statistics for Indonesia
According to LinkedIn’s 2022 Workforce Report, there are currently around 20 million LinkedIn members in Indonesia as of January 2022. This makes Indonesia the 7th largest country on LinkedIn in terms of user base.
To put this in perspective, Indonesia makes up around 2.5% of LinkedIn’s global user base. The country with the largest user base is the United States with over 187 million users, followed by India with over 82 million.
Here is a table showing the top 10 countries on LinkedIn by user base:
Country | LinkedIn Users |
---|---|
United States | 187 million |
India | 82 million |
Brazil | 50 million |
United Kingdom | 33 million |
France | 26 million |
Italy | 21 million |
Mexico | 20 million |
Indonesia | 20 million |
Spain | 19 million |
Netherlands | 18 million |
So while India and Brazil edge out Indonesia in total users, 20 million members is still a substantial user base for the country.
LinkedIn Penetration Rate in Indonesia
Another way to look at LinkedIn’s popularity in a country is to consider the penetration rate – the percentage of the total population that uses LinkedIn.
With a population of around 277 million people, LinkedIn’s 20 million users represent around 7.2% penetration in Indonesia.
This is lower than LinkedIn’s penetration rate in countries like the Netherlands (over 30%) and the United States (around 57%). However, it is higher than the global average LinkedIn penetration rate of just under 6%.
Here is a table comparing LinkedIn’s penetration rate across different countries:
Country | Population | LinkedIn Users | Penetration Rate |
---|---|---|---|
Netherlands | 17 million | 18 million | Over 30% |
United States | 332 million | 187 million | Around 57% |
Indonesia | 277 million | 20 million | Around 7.2% |
Global | 8 billion | 810 million | Under 6% |
So while LinkedIn usage in Indonesia lags behind more mature market penetration rates, the 7.2% rate is still reasonably strong compared to the global average.
LinkedIn Engagement Statistics for Indonesia
In addition to looking at overall user numbers, we can also examine how active and engaged LinkedIn members are in Indonesia compared to other countries.
Some key engagement statistics for LinkedIn in Indonesia include:
– There are over 1.5 million LinkedIn Groups based in Indonesia. This represents the 6th largest volume of groups globally.
– Indonesian professionals produce over 1 million posts, comments and likes on LinkedIn daily.
– The most followed LinkedIn Influencer in Indonesia is Krisnamurti Kaban with over 180,000 followers. Globally he ranks 135th.
– Indonesian LinkedIn members share news articles more frequently than the global average user.
So while the overall user base is smaller compared to leading countries, Indonesian members appear to be highly engaged on a per capita basis based on these usage metrics. The large volume of groups and sharing activity indicates an active community presence.
Job Search Activity on LinkedIn in Indonesia
In addition to engagement, we can look at how actively LinkedIn is used for job searching and hiring in Indonesia compared to other markets.
Some key statistics on LinkedIn job search activity in Indonesia include:
– There were over 2.5 million job applications sent via LinkedIn in Indonesia in 2021. This represents around 3.4% of the global volume on LinkedIn.
– The most in-demand skills on Indonesian LinkedIn member profiles are Sales, Marketing, Management, Communication, and Customer Service.
– The most viewed LinkedIn Learning courses by Indonesian members are related to digital marketing, graphic design, and project management.
– The most followed LinkedIn company pages are from major Indonesian banks and consumer product brands.
This data indicates that LinkedIn has established itself as a viable job search and talent sourcing platform within Indonesia. While the volume lags leading global markets like the US and India, millions of Indonesian professionals are leveraging LinkedIn for career opportunities.
Conclusion
In summary, while LinkedIn usage in Indonesia trails leading global markets in terms of total user base and penetration, the platform appears to have gained strong traction within the country compared to global averages.
Key takeaways:
– There are 20 million LinkedIn members in Indonesia, making it the 7th largest country on the platform globally.
– The 7.2% LinkedIn penetration rate in Indonesia exceeds the global average despite lagging mature markets.
– Indonesian members are highly engaged, with strong content sharing and group participation.
– Millions of Indonesian professionals leverage LinkedIn for job search and career development.
So while there is still room for growth, the data indicates that LinkedIn is firmly established as one of the most popular professional networking platforms in Indonesia today. The large user base and high engagement levels relative to global averages confirm LinkedIn’s strong positioning within the Indonesian market.