Sharing screenshots on LinkedIn can be an effective way to provide visual examples, tell a story, or showcase achievements. However, there are some best practices to keep in mind when posting screenshots on LinkedIn to ensure the content is engaging, informative, and professional.
Why Post Screenshots on LinkedIn?
Here are some common reasons people post screenshots on their LinkedIn profiles or share them in posts:
- To visually demonstrate a new feature or product
- To provide proof of a work achievement or milestone
- To showcase media coverage or publicity
- To exhibit a presentation slide or infographic
- To highlight statistics or data from a report or study
- To share inspirational or motivational quotes
- To illustrate a step-by-step process or tutorial
Visual content tends to be more engaging than plain text. Posting relevant screenshots can help grab attention, convey information clearly, and reinforce key messages. Screenshots allow viewers to quickly understand what you are trying to communicate.
What Makes a Good LinkedIn Screenshot Post?
An effective LinkedIn screenshot post shares images that provide value to your connections. Here are some best practices:
- Relevant and informative – The image should relate to your industry or area of expertise and teach connections something useful.
- Tells a story – Use screenshots to illustrate a story or narrative that is more impactful visually.
- Concise text – Use text sparingly to summarize or enhance the screenshot. Avoid long blocks of text.
- High resolution – Upload crisp, high-quality images that are easy to view on both desktop and mobile.
- Connection to your brand – Align screenshots with your professional brand and areas you want to be known for.
- Calls to action – Prompt viewers to like, comment, share, or click to learn more for increased engagement.
Screenshots that provide relevant insights, demonstrate expertise, or foster engagement tend to perform well. Strive to use images that add value for your professional community.
Types of Screenshots to Share on LinkedIn
Here are some examples of effective screenshots to post on LinkedIn:
Infographics & Presentations
Showcase key data, statistics, or talking points from a presentation or infographic visually. This condenses information into a digestible, engaging graphic.
Product Examples & Demos
Use screenshots to demonstrate how a new app, software, or product works. This provides a visual tutorial and showcases your expertise.
News Articles & Media Features
Highlight press mentions, media coverage, and news articles visually by sharing screenshots. This boosts your credibility and personal brand.
Accolades & Achievements
Display career milestones like awards, certifications, or achievements by posting relevant screenshots or pictures of plaques/trophies. This demonstrates your capabilities.
Event Collages
Share a collection of photos from events, conferences, or trade shows to give followers a behind-the-scenes look. This shows you are active in your industry.
Quotes & Motivation
Inspirational quotes and motivation set against beautiful backdrops tend to perform well on LinkedIn. Just ensure quotes relate to your industry.
Tips for Engaging LinkedIn Screenshot Posts
Follow these tips to create screenshot posts that generate more visibility, engagement, and shares:
- Add relevant hashtags like #infographic, #presentation, or #productlaunch
- Mention any relevant contributors like authors or designers
- Ask open-ended questions to spark discussion
- Prompt viewers to like, comment, or share your post
- Tag business pages related to the content
- Include a strong, concise caption summarizing the screenshot(s)
Driving engagement on LinkedIn screenshot posts can lead to increased reach. This allows you to build relationships with more targeted connections.
Common LinkedIn Posting Mistakes to Avoid
While screenshots can be effective on LinkedIn, there are some pitfalls to avoid:
- Low-quality, blurry images
- Screenshots with too much text or clutter
- Outdated information or statistics
- Images without any context or captions
- Too many screenshots in one post
- Irrelevant screenshots that don’t relate to your industry
- Confidential company information revealed by mistake
Carefully select clear, easy-to-consume screenshots that provide value. Use images sparingly, provide context, and don’t reveal anything confidential.
Ideal Image Sizes for LinkedIn
To ensure your screenshots and images display properly on both desktop and mobile, follow these size guidelines:
- Header image: 1536 x 768 pixels
- Shared image post: 1024 x 512 pixels
- Square image: 400 x 400 pixels
- Horizontal rectangle: 1000 x 667 pixels
Refer to LinkedIn’s post image sizes cheat sheet for recommended dimensions. Size screenshots correctly so they are crisp and legible.
Tools to Create Engaging Screenshots
Use helpful tools to produce eye-catching, informative screenshots for LinkedIn:
- Snagit – Capture, edit, and share screenshots.
- Lightshot – Take quick interactive screenshots.
- Canva – Design beautiful social media graphics and images.
- Adobe Photoshop – Edit and enhance screenshot images professionally.
- Adobe Illustrator – Create impressive infographics and presentations.
With the right tools, you can create branded, polished screenshots that make an impact on LinkedIn. Invest time into visually engaging posts.
Alternatives to Posting Screenshots
In some cases, other visual formats may work better than screenshots. Consider these options:
- Native video for demos and tutorials
- Infographics for statistics and data
- Listicles for step-by-step text guides
- Live video to make personalized announcements
- Original illustrations or cartoons to explain concepts
Mix up your visual content formats for diversity. Screenshots work well to showcase achievements, events, and articles, but alternate media may be preferable depending on your goals.
Conclusion
Posting relevant, valuable screenshots on LinkedIn can visually tell your story and strengthen your professional brand. Yet screenshots should enhance your narrative rather than act as the primary focus. Use images sparingly to illustrate key points, complement your caption text, and provide added context.
With compelling screenshots that demonstrate your capabilities and expertise, you can increase engagement, demonstrate thought leadership, and expand your reach on LinkedIn.