Sharing a promotion announcement on LinkedIn is an excellent way to spread the good news about your career advancement to your professional network. A well-written promotion post allows you to inform connections about your new role and responsibilities. It also presents an opportunity to thank colleagues who have supported your growth.
Why post about a promotion on LinkedIn?
Announcing a promotion on LinkedIn has several benefits:
- Informing your connections – A promotion post efficiently updates your entire network about your new position.
- Expanding visibility – Sharing the news may help you connect with new contacts, such as colleagues of your new peers or manager.
- Engaging your community – People will likely congratulate you and like/comment on the post, enabling you to strengthen relationships.
- Building your brand – Promotion posts position you as an industry leader, thought leader, or expert in your new role.
- Pride and celebration – Promotions are exciting career milestones! Promotion posts let you proudly share your achievement.
What to include in a LinkedIn promotion announcement
An effective LinkedIn promotion announcement post should cover several elements:
1. Headline summing up the news
The main headline should quickly summarize your promotion news in your post text. For example:
“Excited to announce my promotion to [New Job Title] at [Company Name]”
Keep the headline clear and scannable for your audience. You can elaborate on the details in the post body text.
2. Details about your new position
In the post text, share more details around your promotion, such as:
- Your new job title
- Any change in department or team
- Key responsibilities you’ll take on
- Skills you’ll utilize in this new role
- Ways this promotion will impact your work
Providing an overview of your new position helps inform your network about your promotion.
3. Background on why you were promoted
To add helpful context, you can briefly explain:
- Why you were selected for this promotion
- Key achievements leading to this promotion
- How your background makes you suitable for the new role
- What you’re excited to accomplish in the position
This gives your network insight into why you were promoted and how you’ll create value in the new role.
4. Thanking those who helped you achieve this milestone
Part of announcing your promotion should involve recognizing those who helped you reach this point in your career. You can use your post to thank:
- Your manager or senior leadership
- A mentor who advised you
- Coworkers who trained or collaborated with you
- Professors or academic advisors
- Family members who emotionally supported you
Tagging or mentioning peers makes the post more personal and meaningful.
5. Excitement about your new opportunity
Promotions are exciting, so don’t be afraid to express your enthusiasm! Share your passion by mentioning:
- Why you’re excited about this promotion
- How you’ll apply your strengths in this new role
- Key goals you have for your new position
- Ways you expect to grow professionally
This energy helps make your announcement more sincere and engaging.
6. Inviting others to connect with you
Closing your post by inviting readers to connect enables you to further build your network. You can include a call to action like:
“I’m looking forward to connecting with new leaders and colleagues in this role – please feel free to reach out!”
This facilitates relationship-building with new contacts who want to get in touch.
Promotion announcement post etiquette on LinkedIn
When crafting your promotion post, keep these etiquette tips in mind:
- Be professional – Maintain a courteous tone just as you would in workplace communications.
- Be positive – Focus on your own growth rather than comparing yourself to others.
- Be appreciative – Thank others who helped you without appearing entitled to the promotion.
- Be humble – Share your achievement in a modest way without excessive self-promotion.
Examples of excellent LinkedIn promotion posts
Here are examples of real LinkedIn users who shared their promotion news with engaging posts:
Example 1: Summarizing the promotion news upfront
Vince leads with an eye-catching headline announcing the promotion:
“I’ve been promoted to Vice President of Marketing at XYZ Company!”
He uses the rest of the post to summarize the new responsibilities he is taking on and share his excitement for the new challenges ahead. Vince keeps the tone humble and grateful even though he is announcing a significant promotion.
Example 2: Framing promotion as a thank you
Aisha crafts her post as a thank you letter to colleagues, managers, and family who empowered her growth. The headline sums up the news upfront:
“Thank you to everyone who helped me earn this promotion to Senior Project Manager!”
She thanks various supporters by name in the body of the post and concludes with excitement about the future. Her heartfelt tone makes this announcement memorable and sincere.
Example 3: Promotion as personal brand building
Steve recently earned a promotion to CTO after years specializing in security. He summarizes the news briefly:
“Honored to be promoted to Chief Technology Officer at ABC Company.”
Most of Steve’s post describes how his extensive cybersecurity expertise from previous roles primed him for this promotion. He positions the promotion as validation of his personal brand.
Additional tips for an excellent LinkedIn promotion post
To make your promotion announcement stand out, also consider:
- Including a new profile photo showcasing your more advanced position
- Updating your LinkedIn headline to reflect your new title
- Editing your experience section to demonstrate your new role
- Adding visuals like any branding from your promotion campaign
- Tagging the company LinkedIn page to boost visibility
With a thoughtful, professional post that informs your network, you can share your career progression on LinkedIn while building your personal brand.