Quick Answer
Yes, creating a LinkedIn page for your podcast can be beneficial. A LinkedIn page allows you to promote your podcast to new audiences, build credibility, drive traffic to your podcast, and network with guests and sponsors. LinkedIn provides analytics to track engagement and gives your podcast a professional presence.
What is LinkedIn?
LinkedIn is a social media platform focused on professional networking and career development. It has over 850 million members worldwide, primarily working professionals and thought leaders. People use LinkedIn to connect with colleagues, showcase their expertise, find jobs, network, and more.
As a content publishing platform, LinkedIn allows users to create Pages for businesses, brands, organizations, influencers, shows, and more. These Pages enable creating and sharing various types of content.
Benefits of Having a LinkedIn Page for Your Podcast
Here are some of the main benefits of creating a LinkedIn Page for your podcast:
Reach New Audiences
LinkedIn provides access to a massive professional audience. According to LinkedIn, there are over 10 million decision makers visiting the platform daily.
Having a presence on LinkedIn exposes your podcast to new potential listeners who may not come across it on other platforms. You can target listeners by industry, job role, interests, location, and more.
Establish Credibility
A polished, professional-looking LinkedIn Page lends legitimacy to your podcast. It shows you are invested in growing and managing your podcast professionally.
The Page also enables collecting recommendations from guests and colleagues, which further validates your expertise and credibility.
Drive Website Traffic
You can include links to your podcast website in the Page description, posts, and more. This allows driving qualified visitors from LinkedIn to your website.
Website traffic from LinkedIn Pages has a high conversion rate since it comes from an engaged, targeted audience.
Network and Recruit Guests
LinkedIn makes it easy to connect with potential guests for your podcast. You can check out their profiles, see if they are a good fit, and message them directly.
Many professionals are eager to be featured on podcasts as a way to raise their profile. A LinkedIn Page gives you a platform for these outreach efforts.
Promote Podcast Episodes
The LinkedIn Page becomes a channel for distributing your podcast episodes. You can publish each episode as a post on the Page, along with episode descriptions, graphics, and links.
This content shows up in the feed of your Page followers. It also gets distributed organically when people like, comment, and share your posts.
Engage with Your Audience
Through the Page, you can maintain an ongoing dialogue with your podcast listeners on LinkedIn. Reply to their comments, ask for feedback, share related articles – community building opportunities are endless.
This helps strengthen listener loyalty and gives them a direct line to communicate with you.
Monitor Performance
LinkedIn Pages provide analytics so you can track the performance of your content. You can see views, engagement, followers, visitor demographics, and more.
These insights help gauge how well your LinkedIn marketing is working and identify areas for improvement.
Partner with Sponsors
The targeting capabilities on LinkedIn make it easy to connect with potential sponsors relevant to your audience and content.
You can also approach existing connections who may be interested in sponsoring your podcast for promotion to LinkedIn members.
Boost SEO
Optimizing your LinkedIn Page with relevant keywords can help boost your podcast’s visibility in search engines like Google.
For example, if your podcast focuses on marketing, featuring the keyword “marketing podcast” prominently on your Page can improve its search ranking.
How to Create a LinkedIn Page for Your Podcast
Here is a step-by-step guide to creating a LinkedIn Page for your podcast:
Step 1: Go to LinkedIn Pages
Log into your LinkedIn account and go to the LinkedIn Pages section. Click on “Create a Page” to get started.
Step 2: Select Page Category
Choose the “Podcast” category for your Page type.
Step 3: Enter Page Details
Enter your podcast name as the Page name. Add a profile image and cover photo that represent your brand.
Step 4: Fill Out the Description
Write an informative, keyword-rich description for your podcast. Include a call-to-action for visitors to listen to the show.
Step 5: Set Up Admins
Add any other team members or co-hosts as Page admins to allow them to post and manage the Page.
Step 6: Publish the Page
Preview how the Page looks then click “Publish Page” to launch it. Your podcast now has a professional presence on LinkedIn.
Best Practices for Marketing Your Podcast on LinkedIn
Here are some top tips for promoting your podcast effectively on LinkedIn:
Complete the Page Profile
Fill out all sections of your Page profile – description, website links, contact info, etc. A complete profile looks more professional.
Create Eye-Catching Visuals
Use engaging photos, illustrations, or graphics that capture people’s attention on your posts. Avoid text-only posts.
Share Episodes Frequently
Post new episodes as soon as they are released to stay top of mind. Share episode clips, quotes, or facts to add variety.
Engage With Followers
Respond to comments and messages on your Page. Ask questions to spark discussion. Engaging builds relationships.
Promote Your Page
Let your audience know about your LinkedIn presence through your podcast, email lists, website, and other channels.
Run Sponsored Posts
Consider putting some budget behind your top posts using LinkedIn’s advertising platform to reach more of your target audience.
Analyze Performance
Use LinkedIn’s analytics to see what kind of posts, topics, and media perform best. Double down on what works.
Podcasting Statistics and Data
Here are some key podcasting statistics to provide context on podcast audience size and engagement:
Statistic | Value |
---|---|
Total number of podcast listeners in the US | 90 million |
Percentage of US population that are monthly podcast listeners | 37% |
Number of monthly podcast listeners globally | 1 billion |
Percentage of podcast listeners who are on LinkedIn | 63% |
Percentage of business professionals who listen to podcasts weekly | 22% |
As the data shows, podcasts have reached mainstream popularity with about 90 million monthly listeners just in the US. The sizable audience and engagement makes podcasts worth investing in. Over 60% of podcast fans are already active on LinkedIn, indicating clear overlap and opportunity.
Podcasting on LinkedIn Case Studies
Let’s look at a few examples of successful podcasters leveraging LinkedIn to grow their shows:
The Future of Work by Jacob Morgan
With over 50,000 followers, Jacob Morgan shares episodes from his podcast alongside workplace culture insights. He incorporates LinkedIn posts into his content strategy.
The Agile Café by Dave Prior
Dave Prior maintains an active LinkedIn Page with regular episode updates for his podcast focused on business agility. He engages listeners with questions and discussions.
The Culture Guy by Mike Flynn
Mike Flynn posts clips, quotes, and key takeaways from his culture-focused interview podcast to his 4,000+ LinkedIn followers. He mixes in commentary and audience questions.
Recruiting Brainfood by William Tincup
With over 100,000 followers, William Tincup publishes full podcast episodes, driving significant traffic to his website. His broad readership enables high post engagement.
Tips for Creating Engaging LinkedIn Content
Here are some tips for creating compelling content that connects with LinkedIn audiences:
Ask Thought-Provoking Questions
Pose interesting questions related to your episodes to spark discourse in the comments section.
Share Statistics and Data
LinkedIn members are data-driven. Include relevant stats and insights from your podcast. Create easy-to-digest charts or graphics.
Curate User-Generated Content
Repost great feedback, reviews, or engagement from listeners with their permission. User-generated content feels organic and authentic.
Incorporate Visual Media
Break up blocks of text with eye-catching photos, illustrations, or videos. Posts with visuals receive more engagement on LinkedIn.
Feature Guest Experts
When promoting an episode, highlight key credentials and expertise of the guest. LinkedIn members appreciate insights from credible professionals.
Optimizing Your LinkedIn Page for Discovery
Make your LinkedIn Page easy to find by:
Completing the Profile
Fill out all profile sections, including contact info, website links, and keywords. A robust profile appears higher in search results.
Choosing the Right Title and Description
Use keywords listeners would search for. For a marketing podcast, “marketing” should be prominently featured.
Getting Recommendations
Ask past podcast guests, colleagues, and listeners to provide recommendations on your Page to build credibility.
Following Other Related Pages
By following Pages in your niche, your Page becomes discoverable by their followers. Engage with their content.
Linking from Other Profiles
Reference your LinkedIn Page URL on your website, social media bios, email signature, etc. to increase inbound links.
Conclusion
Creating a LinkedIn Page provides immense opportunities to extend your podcast’s reach. By consistently posting valuable content and engaging your audience, you can drive listenership and build lasting connections.
Remember to optimize your Page for discoverability, track performance with analytics, and refine your strategy over time. With commitment and creativity, a LinkedIn presence can take your podcast to the next level.