What is InMail?
InMail is LinkedIn’s internal messaging system that allows you to contact other members directly, even if you’re not connected. When someone sends you an InMail, you’ll receive a notification in your LinkedIn inbox.
InMail messages bypass the need for existing connections, giving you access to people you otherwise wouldn’t be able to reach. This makes InMail a powerful tool for networking, prospecting, recruiting, and more.
Pros of responding to InMail
There are several potential benefits to responding to InMail messages:
Networking opportunities
Responding to InMail can lead to valuable new connections. The person reaching out likely has a specific reason for contacting you, whether they’re interested in your skills, expertise, or sharing ideas. Engaging with them creates a networking opportunity that may not have otherwise existed.
Increased visibility
Replying to InMail indicates you’re open to communicating with new people. This can position you as approachable in your industry and lead to additional opportunities coming your way.
Recruitment prospects
InMail is commonly used by recruiters to source potential candidates for job openings. If you’re seeking new roles, connecting with recruiters via InMail can get your foot in the door for upcoming opportunities.
Lead generation
For sales professionals, InMail provides a channel to engage promising prospects. Nurturing these leads can ultimately drive new business.
Valuable insights
The person reaching out may offer useful insights, ideas, or contacts. Maintaining an open dialogue allows you to receive helpful input and advice.
Cons of responding to InMail
However, there are also some potential downsides to consider:
Time investment
Carefully crafting responses takes time and effort. If you receive a high volume of messages, responding to all InMails may not be feasible.
Unwanted outreach
Some InMail is unwelcome solicitation from people you don’t know. Responding can encourage further outreach.
Security risks
Occasionally, InMail is used for phishing attempts and scams. Use caution engaging with any suspicious messages.
Overwhelming expectations
Replying to an InMail may give the sender false expectations about your interest level. Some people perceive any response as a sign you wish to further discuss opportunities.
Missed opportunities
With limited time, you may need to prioritize only engaging with InMails offering the most value. Declining to respond could mean missing out on certain prospects.
Tips for responding to InMail
If you do choose to respond to InMail messages, here are some best practices:
Review carefully
Read each message thoroughly before responding. Check for any red flags indicating spam or suspicious activity.
Set expectations
Be clear in your reply about your interest level and availability for further discussions. Don’t overcommit yourself.
Personalize messages
Avoid generic responses. Tailor your reply to the specific person and opportunity. Demonstrate you read their note carefully.
Ask clarifying questions
Use your response to gather more details about an opportunity that interests you. Ask questions to determine if it’s worth investing more time.
Direct to other channels
If needed, politely guide the conversation to email or set up a phone call rather than prolonging messaging back and forth.
Track conversations
Maintain records of InMail exchanges in case you need to refer back to previous discussions.
Set reply time expectations
If needed, indicate to senders when they can expect a reply from you. Manage expectations if you are unable to respond quickly.
When is it best not to respond?
While responding is often recommended, there are certain situations where it may be best not to reply:
The message is spam/scam
Don’t engage with any fraudulent InMail activity, as responding confirms you’re a real person for scammers to target. Report spam.
The sender is inappropriate/abusive
If an InMail is harassing, threatening, or offensive, do not reply. Document the incident and potentially report the sender.
You lack interest in the opportunity
If the chance presented clearly does not align with your goals or needs, feel free to ignore the message.
You’re unavailable for opportunities
If you cannot take on new commitments due to other roles or obligations, declining to respond may be appropriate.
The message is low-effort outreach
Mass-messages that are generic form letters may not warrant your time or response.
Auto-reply recommendations
If you receive a very high volume of InMail, configuring an auto-reply can be a good solution when you are unable to individually respond. Here are some auto-reply best practices:
Thank senders for their messages
An auto-reply should open by thanking senders for contacting you.
Acknowledge delayed response
Note that you receive a lot of InMail and appreciate their patience waiting for a reply.
Provide alternative contacts
Share other methods for reaching you like an email address or contact form.
Suggest scheduling time
Offer to schedule a call or meeting if the sender wishes to discuss further.
Set specific reply expectations
Specify when you will be able to personally follow up on the message such as “within 5 business days”.
Keep positive and open-ended
The tone should remain warm and avoid definitively declining opportunities.
InMail response rate benchmarks
If you are benchmarking your InMail response rate, here are some averages:
User Level | Average Response Rate |
---|---|
Entry-level | 15-30% |
Intermediate | 30-45% |
Manager/Executive | 45-60% |
Recognized Experts | 60-80% |
Higher position levels tend to see increased response rates. Those featured in media, speaking events, or other thought leadership see the highest InMail engagement.
Turn off InMail if needed
If InMail volume becomes unmanageable, you can elect to turn off the messaging feature and only allow messages from your network. However, this will severely limit your visibility to new opportunities.
Conclusion
Responding thoughtfully to InMail messages allows you to maximize the opportunities created through LinkedIn while minimizing wasted time and unwanted outreach. Be selective in the InMails you engage with, personalize responses, and redirect conversations to other channels as needed. With the right approach, InMail can become an asset rather than a chore.