LinkedIn landing pages are customized pages created specifically for campaigns on LinkedIn. They allow you to drive LinkedIn visitors to a targeted page to achieve a specific goal, like getting visitors to download content or sign up for a service. Landing pages help focus your LinkedIn marketing efforts for better results.
Why use LinkedIn landing pages?
There are several key reasons to use LinkedIn landing pages:
- Focus your message – Landing pages let you craft messaging and content tailored to your campaign goals, without having to stick to your main website’s broader focus.
- Engage your audience – You can optimize landing pages to entice the professional audience on LinkedIn to convert.
- Simplify decision-making – By guiding visitors to one specific call-to-action, landing pages make it easy for visitors to take your desired action.
- Measure results – You can see how changes to your landing page copy, design, etc. impact conversions.
What makes a good LinkedIn landing page?
An effective LinkedIn landing page should have these key elements:
- Targeted content – The copy and assets should speak directly to your campaign goals and audience.
- Clear call-to-action – Use buttons, countdowns, etc. to prompt visitors to convert.
- Minimal distractions – Avoid excessive menus, links, ads that divert focus from your CTA.
- Brand consistency – Maintain enough continuity with your overall branding to capitalize on brand recognition.
- Mobile optimization – Design for ease of use on mobile devices.
Tips for creating LinkedIn landing pages
Follow these tips to make effective landing pages:
- Research your target audience so you can tailor content accordingly.
- Brainstorm keywords and phrases that will resonate with your audience and incorporate them.
- Focus your headline and copy on user benefits and solutions.
- Break up long blocks of text with headers, bullet points, numbered steps, and other formatting.
- Use compelling images and multimedia that support your messaging.
- Highlight social proof elements like customer logos and testimonials.
- Make sure the design is uncluttered and draws focus to the CTA.
- Place your CTA button prominently above the fold.
- Include lead capture forms tied to your CTA for capturing visitor information.
Landing page examples
Here are a few examples of effective LinkedIn landing pages:
Lead generation
This landing page example focuses on capturing leads with a signup form. The copy speaks directly to the target audience and the form is prominently placed:
Content upgrade
This landing page offers a content upgrade in exchange for an email address. The content preview demonstrates value:
Free trial
This landing page offers a free trial signup with copy highlighting the benefits:
Using LinkedIn Lead Gen Forms
LinkedIn Lead Gen Forms provide an easy way to capture leads from your LinkedIn landing pages. With Lead Gen Forms you can:
- Build customized forms for capturing lead contact information
- Seamlessly integrate forms into your landing pages
- Receive lead contact information directly into your CRM or email
Lead Gen Forms help optimize landing pages for more conversions.
Benefits of LinkedIn Lead Gen Forms
- Higher conversion rates – Frictionless lead capture improves conversions.
- Better lead quality – You get professional information from LinkedIn member profiles.
- Streamlined workflow – Leads are delivered to your chosen destinations.
- Flexible customization – Tailor forms withdifferent fields as needed.
Best practices for LinkedIn Lead Gen Forms
Follow these tips to create high-performing Lead Gen Forms:
- Keep forms short and only collect essential information.
- Set default values using LinkedIn profile information to expedite completion.
- List form fields in logical order – name, email, company etc.
- Use single column layout for easy mobile completion.
- Minimize optional fields to avoid dropoffs.
- Highlight data security and privacy measures.
Tracking and optimizing LinkedIn landing pages
It’s important to monitor landing page performance and continually test and optimize your pages. Here are some key tips:
- Set up LinkedIn Insights tags to track goal completions and key metrics.
- A/B test page variations like headlines, copy, designs, CTAs etc.
- Review heatmaps to see how visitors scroll and click.
- Monitor form drop-off rates to identify and fix sticking points.
- Check mobile experience and speed to address issues.
- Regularly refresh content to keep visitors engaged.
Continual landing page optimization is key to driving results from your LinkedIn campaigns and content.
Conclusion
LinkedIn landing pages provide an excellent opportunity to increase engagement and conversions from your LinkedIn content and advertising. By creating customized pages aligned to campaign goals, incorporating Lead Gen Forms, and relentlessly optimizing based on data, you can maximize the impact of your LinkedIn marketing activities.