As one of the world’s largest professional networking platforms, LinkedIn aims to connect professionals around the globe and help them be more productive and successful. With over 810 million members worldwide, LinkedIn has become a go-to site for establishing valuable connections, finding jobs, promoting businesses, and more.
Given its widespread use and influence, LinkedIn’s brand and visual identity are important in conveying the company’s values and personality. An integral part of this is LinkedIn’s corporate color palette.
LinkedIn’s Primary Brand Colors
LinkedIn uses a simple but distinctive color palette, with blue and white as its main brand colors. Specifically, LinkedIn has two official blue shades:
- LinkedIn Blue: RGB 0, 119, 181 (Hex #0077B5)
- Dark LinkedIn Blue: RGB 0, 23, 40 (Hex #001728)
LinkedIn Blue is the primary color used in LinkedIn’s logo and appears prominently throughout their website and mobile apps. It represents LinkedIn’s core values of relationships, community, and professional networking.
Dark LinkedIn Blue is used as a complementary accent color. It represents depth, stability, and trust.
In addition to blue hues, LinkedIn relies on white space to remain clean, simple, and professional. The strategic use of white helps highlight content and create visual balance.
Use of Color in Logo
LinkedIn’s iconic logo makes strong use of its brand colors. The word “LinkedIn” appears in capital blue letters, written in a customized Sans Serif font. Underlining the blue text is a white rectangle. This simple blue and white color scheme creates a professional, reliable look.
While mainly blue and white, LinkedIn occasionally adds a third color to its logo – yellow. The yellow version is utilized when LinkedIn cannot use its primary colors, such as on black backgrounds. The bold yellow draws attention while retaining brand recognition.
Color Usage on Website and Mobile Apps
LinkedIn’s website and mobile apps employ its signature blue hues and white space prominently across headers, menus, buttons, and backgrounds.
Some examples of LinkedIn’s strategic color use:
- The main background is clean white space
- Headers, footers, and card backgrounds are different tints of blue
- Menus and icons are LinkedIn Blue
- Profile pictures have LinkedIn Blue borders
- “Sign in” and “Join now” buttons are white text on LinkedIn Blue background
This consistent and thoughtful use of blue and white creates brand unity across LinkedIn’s online platforms. The colors are professional yet friendly, helping LinkedIn achieve accessibility and broad appeal.
Color Use in Marketing Materials
LinkedIn’s brand colors feature prominently throughout its marketing materials as well. This includes:
- Advertisements
- Partner/client presentations
- Infographics
- Reports and e-books
- Signage
- Swag and promotional items
LinkedIn relies on the strong visual recognition of its blue palette and professional white space. Some marketing examples include:
- Sponsored content banners with LinkedIn Blue backgrounds
- Blue presenter templates for PowerPoint
- Infographics with blue icons and headers
- White reports with LinkedIn Blue covers
- Blue trade show signage and booths
- Notebooks, pens, and bags with LinkedIn Blue accents
Using its brand colors consistently strengthens LinkedIn’s marketing efforts across channels and materials.
Accessibility Considerations
To ensure inclusivity, LinkedIn optimizes its color contrast for accessibility. Its dark blue shades meet WCAG 2.0 color contrast standards, providing sufficient visibility for low vision users. LinkedIn also allows personalization like dark mode for greater comfort.
Psychological Impact
LinkedIn’s choice of blue evokes feelings of stability, trust, and professionalism. Blue is known to create a sense of calm and confidence. For a business-focused platform, it aligns well with LinkedIn’s mission.
Meanwhile, white space gives feelings of clarity, simplicity, and cleanliness. This prevents the look and feel from becoming too overwhelming or cluttered.
Together, LinkedIn’s strategic use of blue and white make its brand approachable yet authoritative. This elicits the right psychological responses among its diverse user base.
Competitor Comparison
Here is how LinkedIn’s brand colors contrast with key competitors in the professional networking space:
Company | Primary Colors |
---|---|
LinkedIn Blue and White | |
Indeed | Dark Blue #3366cc |
Monster | Green, Black, White |
Viadeo | Orange, White |
Orange, Grey |
Among top professional networks, LinkedIn stands out with its distinct blue palette. The colors strongly differentiate its branding from competitors.
Conclusion
LinkedIn uses blue and white intentionally to create a professional, approachable look that aligns with its mission of connecting the global workforce. LinkedIn Blue and White are incorporated strategically across its logo, website, mobile apps, marketing materials, and more to build a cohesive brand identity.
The signature blue evokes stability and trustworthiness, while white space conveys clarity and focus. These brand colors speak to LinkedIn’s audience of working professionals worldwide. Moving forward, LinkedIn is likely to stick with its recognizable blue palette that users have come to know and trust.