LinkedIn has rolled out several new features and updates over the past year to help users get the most out of the platform. As the world’s largest professional network with over 722 million members, LinkedIn is constantly evolving to meet the needs of its user base. Let’s explore some of the key new updates to LinkedIn in 2022 and 2023.
Enhanced Company Pages
LinkedIn has redesigned Company Pages to be more engaging and informative. Key updates include:
- New personalized recommendations – Users visiting a Company Page will now see job recommendations tailored to their profile and experience.
- Analytics and insights – Companies can view real-time analytics on who is engaging with their Page and content.
- Featured content section – Pages now have a dedicated section for showcasing a company’s most important content.
- More customizable layouts – Companies have more options for organizing and formatting their Page.
These changes help companies strengthen their employer brand and reach the right candidates on LinkedIn.
Improved Search
LinkedIn has upgraded its search algorithm to provide more relevant results and recommendations. Key improvements include:
- Search ranking based on user engagement – Content with more comments, likes, and shares will rank higher.
- Related search recommendations – Users will see suggestions for related search terms.
- Advanced relevance filters – Options to sort search results by date posted, content format, and source.
The enhanced search aims to help users find the most useful and timely information and connections on LinkedIn.
New Conversation Features
Messaging on LinkedIn is getting a major overhaul. Users will see features like:
- Read receipts – See when your messages have been read.
- Enhanced notifications – Get notified when you receive a new message.
- Increased character count – Send messages up to 5000 characters long.
- Tagging connections – Users can tag connections in conversations.
These features create a messaging experience that is similar to other social media platforms. It makes having conversations and collaborating on LinkedIn simpler.
Expanded Creator Mode
LinkedIn’s Creator Mode, which allows users to publish long-form posts, is now available to all members globally. Key expansions include:
- Analytics – Creators get insights into content performance.
- Newsletter integration – Promote and share newsletters through LinkedIn.
- Monetization – Coming soon, creators will be able to earn money through tips and subscriptions.
Opening Creator Mode to everyone provides a major opportunity to build your audience and establish thought leadership on LinkedIn.
New Video Features
Video continues to grow as a highly engaging LinkedIn format. New video features include:
- Interactive video posts – Creators can add quizzes and questions to video posts.
- Video messaging – Have video conversations with your connections.
- Monetization – Creators will soon be able to earn revenue from videos through tipping.
Video is becoming a mainstream medium on LinkedIn. These features help creators tap into video’s marketing potential.
Enhanced Events
LinkedIn Events got a major facelift in 2022 with new features like:
- Custom registration forms – Gather any information you need from attendees during registration.
- Event hubs – Share event updates, handouts, chat, and Q&A in a central event hub.
- Sponsorship opportunities – Brands can pay to sponsor events and get exposure to attendees.
The new Events aim to make hosting and attending professional events on LinkedIn easier and more engaging.
New Courses Platform
LinkedIn Learning launched a standalone Courses platform that offers 3,000+ expert-led video courses. Features include:
- Course bundles – Get discounted access to curated sets of courses on popular topics.
- Learning paths – Follow structured step-by-step lesson plans.
- Custom content – Companies can commission custom course content.
- Accreditation – Earn professional accreditation by completing courses.
The Courses platform helps professionals brush up on existing skills or gain new ones through premium on-demand training.
Enhanced Jobs Search
Searching and applying for jobs on LinkedIn got an upgrade with features like:
- Salary insights – Salary ranges are displayed for many open positions.
- Application tracking – Follow the status of job applications in My Applications.
- Skill assessments – Take quick assessments to showcase your skills to employers.
The improved job search aims to help candidates find the right roles more easily and get noticed by recruiters.
New Creator Earnings
As mentioned above, LinkedIn is rolling out new ways for creators to earn money through tips, subscriptions, and more. Monetization options include:
- Tips – Followers can send one-time payments as tips.
- Subscriptions – Fans pay a monthly fee for exclusive content.
- Paid newsletters – Charge subscribers for your LinkedIn-hosted newsletter.
- Sponsored content – Get paid by brands to create branded posts and videos.
These features help LinkedIn creators generate revenue from the platform itself.
Enhanced Groups
LinkedIn supercharged Groups with new features that enable more engaging discussions. Improvements include:
- Improved notifications – Get notified when there is a new post or comment in a Group you’ve joined.
- Recommendations – LinkedIn will recommend Groups to join based on your interests and profile.
- Admin tools – Group admins have tools to manage members, send digests, analyze growth metrics, and more.
The Group upgrades make it easier to have targeted professional conversations about topics that matter.
Expanded Lite Mode
LinkedIn Lite Mode, which is a faster and more streamlined version of LinkedIn, is now available globally on iOS and Android. Lite Mode offers:
- Speed – Loads pages 2x faster than regular app.
- Smaller size – Just 1MB to install.
- Core features – Messaging, searching, viewing profiles, posting updates, and notifications.
Lite Mode gives users access to LinkedIn’s core utility, especially in areas with poor connectivity.
New “Business Manager” Admin Role
LinkedIn Business Managers can now assign other admins a “Business Manager” role. This role allows delegated admins to manage:
- Pages – Edit, post, and analyze performance.
- Advertising – Manage campaigns and creative assets.
- Employer branding – Post jobs, engage candidates, make hires.
The Business Manager role enables collaboration between multiple delegated admins and reduces bottlenecks.
Redesigned Profile
LinkedIn is testing a visual refresh of user profiles. Previews highlight changes like:
- Profile banner image
- Tappable intro section
- Featured CTA buttons
- Work experience timeline view
- Education as cards instead of text
The new profile design aims to enable users to better showcase their professional brand and accomplishments.
Expanded Network Recommendations
LinkedIn is utilizing its network data to recommend 2nd and 3rd degree connections you may want to connect with. These recommendations help users:
- Broaden your network with relevant contacts.
- Surface “hidden gem” connections your 1st-degree contacts may have.
- Proactively build your network instead of passively accepting requests.
The recommendations tap into LinkedIn’s power as a relationship platform and help build strategic networks.
New Interview Prep Tool
LinkedIn launched a new Interview Prep tool to help job seekers practice and prepare:
- Practice common interview questions – Get sample answers to hundreds of questions.
- Mock interviews – Simulate interviews to practice your answers and speaking skills.
- Feedback from professionals – Coaches critique your interview skills and areas to improve.
The Interview Prep tool aims to help candidates sharpen their interview skills and confidence.
Update | Key Features | Benefits |
---|---|---|
Enhanced Company Pages | New recommendations, analytics, featured content section, more layout options | Strengthen employer brand, reach right candidates |
Improved Search | Search ranking based on engagement, related recommendations, advanced filters | Find most useful and timely information |
New Conversation Features | Read receipts, enhanced notifications, increased length, tagging connections | Improved messaging experience |
Expanded Creator Mode | Analytics, newsletter integration, monetization | Build audience and establish thought leadership |
New Video Features | Interactive posts, video messaging, tipping | Engage audience through video |
Enhanced Events | Custom registration, hubs, sponsorships | More engaging hosting and attending |
New Courses Platform | Bundles, learning paths, custom content, accreditation | Premium on-demand training |
Enhanced Jobs Search | Salary insights, tracking, assessments | Find right roles and get noticed |
New Creator Earnings | Tips, subscriptions, sponsored content | Generate revenue from LinkedIn |
Conclusion
LinkedIn is clearly demonstrating that professional networking and career development go hand-in-hand. The many platform enhancements over the past year have focused on creating more value for users – whether they are individuals looking to find jobs, build their brands, and learn new skills or companies wanting to recruit talent, market their businesses, and foster engagement.
While LinkedIn’s core utility remains unchanged, the evolution of features like Company Pages, Groups, and messaging aims to make the platform more dynamic, interactive, and integral to day-to-day business networking activities. For marketers, content creators, and job seekers, LinkedIn is expanding possibilities through tools like Creator Mode and Courses.
The next big milestones to watch for LinkedIn include the rollout of creator monetization features, additional resources for career development, and enhancements to project-based collaboration. But the consistent drumbeat of new improvements shows that LinkedIn is paying attention to how professionals’ needs are changing and adapting the platform accordingly.