LinkedIn Learning, formerly known as Lynda.com, is an e-learning platform that offers video courses taught by industry experts across a wide range of topics. It is particularly popular for professional development and gaining new skills. But what companies actually provide access to LinkedIn Learning as part of their employee benefits? Let’s take a closer look.
Why Do Companies Offer LinkedIn Learning?
There are several key reasons why more and more companies are offering LinkedIn Learning access to their employees:
- Employee development – LinkedIn Learning is an easy way for companies to provide development opportunities and support continued learning.
- Build skills – With over 16,000 courses, LinkedIn Learning allows employees to build job-related skills and gain new abilities.
- Increase retention – Access to learning opportunities is proven to increase employee retention.
- Cost-effective – Group licenses allow companies to provide LinkedIn Learning at a reasonable cost per employee.
- Flexible learning – Employees can access courses anytime, from any device, to fit learning around their schedule.
Investing in employee development through on-demand e-learning demonstrates a commitment to talent that can pay dividends through increased engagement, productivity, and innovation.
Top Companies Offering LinkedIn Learning
Many leading global companies offer LinkedIn Learning as an employee benefit. Here are some top examples:
1. Adobe
Adobe provides all employees with unlimited access to LinkedIn Learning as part of their Adobe Life employee perks program. This gives workers the ability to build in-demand skills related to topics like graphic design, web development, marketing, business strategy, and more.
2. Airbnb
The popular hospitality company Airbnb offers employees subscriptions to LinkedIn Learning. This helps further Airbnb’s mission of creating a culture of learning. It also allows employees to develop skills needed within the company.
3. Bank of America
Bank of America employees can access LinkedIn Learning through the bank’s internal training portal. Courses help workers strengthen important business, financial, and professional skills relevant to their roles at one of the world’s largest financial institutions.
4. BuzzFeed
As a digital media company, BuzzFeed makes extensive use of LinkedIn Learning to help employees level up their skills in areas like video production, graphic design, writing, marketing, data science, and more. Access to leading industry experts provides valuable professional development.
5. Dell
Technology company Dell sees LinkedIn Learning as essential for attracting and retaining top talent by providing learning and career growth opportunities. Dell has made LinkedIn Learning available globally across the organization.
6. Expedia
Expedia, one of the world’s leading online travel companies, offers employees all-you-can-learn access to LinkedIn Learning. This helps Expedia foster a culture of learning and empowers workers to gain new abilities.
7. IBM
The tech and consulting giant IBM provides LinkedIn Learning to all employees as part of its approach to skills-based employee development. IBM views learning as essential to developing future-ready skills.
Other Major Companies Offering LinkedIn Learning
In addition to the companies highlighted above, many other leading enterprises provide access to LinkedIn Learning for employees, including:
- Amazon
- AT&T
- Box
- Cisco
- Dell Technologies
- Dropbox
- EA
- Intuit
- Salesforce
- SapientRazorfish
- Slack
- Southwest Airlines
- Spotify
- Starbucks
- Target
- TD Bank
- Uber
- Visa
- VW
- Wayfair
LinkedIn Learning is being rapidly adopted by leading companies across practically every industry who want to invest in their workforce and provide easy access to learning that helps employees thrive in their roles and advance their careers.
Benefits for Employees
For individual employees, having access to LinkedIn Learning through their company offers many potential benefits, including:
- Develop new skills – Employees can build in-demand hard and soft skills at their own pace.
- Stay up-to-date – Employees can keep their skills current on the latest tools, best practices, and industry trends.
- Expand knowledge – Employees can gain new knowledge across topics to help advance their careers.
- Learn from experts – Employees learn from credible instructors with real-world experience.
- Self-directed learning – Employees can direct their own learning aligned to personal interests and goals.
- Track progress – Employees can track learning status and accomplishments.
- Earn credentials – Employees can earn certifications to validate capabilities.
Having unlimited access to high-quality learning content allows employees to truly take charge of their own professional growth and career development.
Most Popular LinkedIn Learning Courses
LinkedIn Learning offers courses across a massive range of categories, from technology skills to creative abilities to business strategy and beyond. Here are some of the most popular LinkedIn Learning courses taken by employees at companies offering access:
Course | Topic |
---|---|
Excel Essential Training | Spreadsheets |
Communication Tips Weekly | Communication |
Body Language for Leaders | Leadership |
Presentation Skills: Designing Presentation Visuals | Presentations |
Python Essential Training | Programming |
Time Management Fundamentals | Productivity |
Learning Python | Programming |
SQL Essential Training | Databases |
JavaScript Essential Training | Programming |
Learning How to Learn | Personal Development |
Courses focused on technology skills, leadership, productivity, and communication tend to attract the most interest – offering valuable professional development in areas applicable to many roles and industries.
Most In-Demand LinkedIn Learning Skills
While LinkedIn Learning offers training across a vast range of topics, certain skill areas stand out as particularly in-demand based on employee usage across companies offering access. The most sought-after skills include:
- Programming – Skills in Python, JavaScript, C++, and other leading programming languages
- Cloud computing – Skills in cloud platforms like AWS, Azure, and Google Cloud
- Data science – Skills in data analysis, visualization, machine learning, and AI
- Digital marketing – Skills in social media, SEO/SEM, email, mobile, and content marketing
- Cybersecurity – Skills in cybersecurity fundamentals, ethical hacking, and risk management
- Leadership – Skills in communication, emotional intelligence, influence, team building
- Project management – Skills in agile, waterfall, project planning, and tools like Jira
Building capabilities in these high-demand areas allows employees to increase their value in the job market while powering innovation and growth for their employers.
Most Popular Content Formats
LinkedIn Learning users can choose from a variety of formats for the courses they take. The most popular content types include:
- Video courses – Multi-hour video training with experts teaching concepts and step-by-step skills
- Learning paths – Curated video playlists focused on building expertise in a topic area
- Skill assessments – Short quizzes testing knowledge to identify strengths and gaps
- Coding tutorials – Hands-on coding challenges and projects with expert code reviews
- Downloadable exercise files – Practice files to apply skills learned in courses
- Certification prep – Courses preparing for professional certification exams
- Audio courses – Allowing learning during commutes or as on-the-go podcasts
The mix of practical video training, hands-on practice, and testing helps cement new capabilities gained through LinkedIn Learning.
Top Subject Areas
While LinkedIn Learning covers an enormous breadth of content, below are some of the most popular subject categories employees are learning:
- Business analytics & intelligence – Tools like Tableau, SQL, Excel
- Leadership & management – Building leadership skills for managers
- Creative skills – Graphic design, video production, photography
- Software development – Programming languages, mobile & web dev
- IT certifications – Cisco, AWS, CompTIA, PMP, ITIL
- Marketing – Digital marketing, branding, social media
- Accounting & finance – QuickBooks, budgeting, investing
- Business strategy & culture – Innovation, digital transformation
- Self improvement – Productivity, mindfulness, resilience
This showcases the diversity of content areas available – allowing professionals across all industries and roles to build relevant skills.
Course Completion Data
In addition to the most popular courses, it’s also insightful to examine completion data to see which courses employees are sticking with and fully finishing. Below are some of LinkedIn Learning’s highest course completion rates:
Course | Completion Rate |
---|---|
Body Language for Leaders | 85% |
Time Management Fundamentals | 83% |
Presenting with Confidence | 82% |
Communicating with Confidence | 82% |
Learning Python | 81% |
Developing Your Emotional Intelligence | 80% |
Customer Service Foundations | 80% |
Critical Thinking | 79% |
Excel Essential Training | 77% |
Body Language Fundamentals | 76% |
Short courses focused on soft skills like leadership, confidence, emotional intelligence, and customer service see very high completion rates – indicating their popularity for professional development.
Most Followed Instructors
In addition to courses, LinkedIn Learning users can also follow instructors they enjoy learning from. Below are some of the most followed instructors on the platform:
- Chris Ducker – Business strategy & entrepreneurship
- Britt Andreatta – Leadership & management
- Dr. Gary Genard – Leadership & management
- Garr Reynolds – Communication & presenting
- Morten Rand-Hendriksen – Web design & WordPress
- Bob McGannon – Leadership & influence
- Anita Newton – Creativity & inspiration
- Alexis Bruel – Microsoft Excel
- Ray Villalobos – Web development & programming
- Jennifer Smith – Social media strategy
Following favorite instructors allows users to get notified of new courses and keep developing relevant skills over time.
Countries With Most LinkedIn Learning Users
While LinkedIn Learning has seen global adoption, below are some of the countries generating the most users on the platform from enterprise accounts:
- United States
- India
- United Kingdom
- Canada
- France
- Brazil
- Mexico
- Australia
- Germany
- Netherlands
The U.S. unsurprisingly leads, but developing countries like India and emerging markets like Brazil also drive significant LinkedIn Learning usage within enterprise organizations.
Conclusion
In summary, LinkedIn Learning has become a go-to learning and development platform for leading companies worldwide. Offering employees on-demand access to expert-led courses helps attract and retain talent by providing impactful skills development opportunities.
The most popular courses focus on in-demand hard and soft skills, though usage spans the full range of topics available. Completion rates indicate that short soft skills courses provide value to professionals. And leading tech companies along with Fortune 500 enterprises have made LinkedIn Learning licensing a priority.
For employers, providing LinkedIn Learning helps build a culture of learning. For employees, it unlocks growth and career advancement. It’s a win-win scenario for developing the high-performing workforces of the future.