LinkedIn Sales Navigator is a powerful sales prospecting and lead generation tool that allows sales teams to identify, connect with, and nurture leads. However, to get the most value out of Sales Navigator, it needs to integrate with your customer relationship management (CRM) system. An integrated CRM provides a central database to store all prospect information and history in one place, while allowing you to leverage the leads and contacts from LinkedIn.
Some key benefits of integrating your CRM with LinkedIn Sales Navigator include:
- Syncing LinkedIn leads/prospects with your CRM automatically
- Capturing LinkedIn interactions and engagement data in CRM profiles
- Enable one-click access to LinkedIn profiles and lead information from within the CRM
- Alerts and notifications when prospects engage on LinkedIn
- Tracking prospect behavior history across systems
- Linking CRM contacts to their LinkedIn profiles for quick lookup
- Unified view of prospect social profiles and engagement
So which CRMs actually integrate with LinkedIn Sales Navigator? There are a number of popular CRM platforms that offer direct integration:
Salesforce
The Salesforce CRM integration with LinkedIn Sales Navigator is one of the strongest, offered as a standard feature with Salesforce editions.
Key features of Salesforce and LinkedIn Sales Navigator integration include:
- Matching LinkedIn leads to existing Salesforce records or creating new ones
- Syncing LinkedIn profile data with Salesforce
- Capturing LinkedIn Prospecting alerts and updates in Salesforce
- LinkedIn tab and data visible on Salesforce contact records
- Saved LinkedIn searches and list sync with Salesforce campaigns
- Daily sync that pushes new Prospecting leads into Salesforce
The native integration removes the need for any third-party tools or tedious manual entry of data. LinkedIn engagement and prospect history automatically populates the Salesforce record, providing sales teams with a 360-degree view of prospects.
Overall, the seamless synchronization makes the Salesforce and LinkedIn combination incredibly powerful for managing the entire prospect relationship from lead to close.
Microsoft Dynamics 365
Microsoft Dynamics 365 CRM also offers robust integration with LinkedIn Sales Navigator to sync LinkedIn data and leverage LinkedIn for lead generation.
Key features of Microsoft Dynamics 365 and LinkedIn Sales Navigator integration:
- Matching LinkedIn leads/prospects to Dynamics 365 records
- Daily synchronization of LinkedIn profile data and engagement
- Saving LinkedIn searches and alerts in Dynamics 365
- LinkedIn tabs and timeline capture prospect history
- Triggering Dynamics 365 workflows based on LinkedIn interactions
- Accessing prospect LinkedIn profiles and messaging within Dynamics
The integration works across both Dynamics 365 Sales and Dynamics 365 Marketing, providing sales and marketing teams with a shared pool of LinkedIn prospect data to better coordinate efforts.
Overall, Dynamics 365 + LinkedIn Sales Navigator gives complete visibility into prospect social profiles and engagement history with the contacts and leads in your CRM.
Oracle Sales Cloud
For organizations running Oracle Sales Cloud, there is a LinkedIn Sales Navigator integration offered through Oracle’s AppExchange marketplace.
Key features of Oracle Sales Cloud’s integration include:
- Automatic matching of LinkedIn prospects with Oracle Cloud contacts
- LinkedIn lead and account sync daily to update Oracle records
- Capture of LinkedIn messages, profile views, and engagement
- Alerts based on LinkedIn notifications routed into Oracle
- LinkedIn tabs and activity logging on Oracle contact page
- Saved LinkedIn searches and list sync with Oracle campaigns
Having the LinkedIn data flow directly into Oracle Sales Cloud provides sales reps with the prospect context they need without leaving the CRM. It also ensures contacts and prospect history remains up-to-date automatically across systems.
HubSpot CRM
HubSpot offers an integration to connect its HubSpot CRM platform with LinkedIn Sales Navigator.
Some key features include:
- Matching LinkedIn prospects to existing HubSpot contacts
- Automatically adding new LinkedIn prospects as HubSpot contacts
- Syncing LinkedIn profile data to HubSpot contact records
- Syncing between LinkedIn Groups and HubSpot Companies
- Connecting LinkedIn messaging with HubSpot workflows
- Syncing saved LinkedIn searches and lists to HubSpot
Having the LinkedIn prospect data flow directly into HubSpot gives sales and marketing teams increased visibility into prospect activity history and engagement.
Zoho CRM
For Zoho CRM customers, Zoho offers an integration with LinkedIn Sales Navigator available in its marketplace.
The key aspects of the Zoho CRM and LinkedIn Sales Navigator integration include:
- Automatic matching and sync of LinkedIn leads as Zoho contacts
- Daily synchronization of LinkedIn profile data
- Capturing LinkedIn prospect engagement and updates as Zoho activities
- LinkedIn notifications routed into Zoho CRM in real-time
- Access prospect LinkedIn profiles and send InMail all within Zoho
- Syncing saved LinkedIn searches and lists to Zoho campaigns
The integration provides a quick way to capture LinkedIn prospect data and engagement directly within Zoho CRM for a unified sales workflow.
SugarCRM
There are a couple of integration options available to connect LinkedIn Sales Navigator with SugarCRM.
SugarCRM offers its own standard integration that allows for:
- Matching of LinkedIn profile data with SugarCRM contacts
- Manual or automated synchronization of LinkedIn prospect data
- Capturing LinkedIn prospect activities and updates in SugarCRM
- Quick access to LinkedIn profiles from SugarCRM contact records
There is also a more advanced connector integration available through Skyvva that provides added functionality like:
- Automated synchronization of LinkedIn leads, profiles, activities
- Triggering SugarCRM workflows based on LinkedIn interactions
- Deeper field mapping and sync between systems
- Dashboard widgets to monitor LinkedIn prospect engagement
Integrating SugarCRM with LinkedIn Sales Navigator helps organize prospect data and engagement history centrally for the business.
Pipedrive
Pipedrive offers an integration app to connect LinkedIn Sales Navigator with the Pipedrive CRM platform.
Key features of the LinkedIn and Pipedrive integration include:
- Matching LinkedIn prospects to existing Pipedrive contacts
- Daily synchronization of new LinkedIn leads and profile data
- Syncing between LinkedIn/Pipedrive accounts, deals, and contacts
- Adding LinkedIn lead updates and activities as Pipedrive activities
- Quick access to prospect LinkedIn profiles from within deals
- Real-time sync of LinkedIn notifications
- Scheduled synchronization of data between systems
The integration gives sales teams the ability to manage prospects seamlessly between LinkedIn and Pipedrive for centralized relationship management.
Insightly
Insightly offers a native integration to connect LinkedIn Sales Navigator with Insightly CRM.
Key features include:
- Configurable automated matching and sync of LinkedIn prospects
- Real-time sync of LinkedIn notifications and updates
- Adding LinkedIn prospect activities as Insightly tasks
- Associating LinkedIn Groups with Insightly Companies
- Quick access to prospect LinkedIn profiles
- Syncing saved LinkedIn searches and lists
The Insightly integration pulls LinkedIn data into the CRM automatically so sales teams can work more efficiently with up-to-date prospect records and history.
Nutshell
For Nutshell CRM users, there is an integration available to connect with LinkedIn Sales Navigator.
It enables:
- Matching Leads and Accounts from LinkedIn to Nutshell
- Automated syncing of LinkedIn profile data to Nutshell
- Activity sync from LinkedIn updates, messages, and notifications
- Quick access to LinkedIn profiles from Nutshell records
- Saving LinkedIn searches within Nutshell relationships
The integration gives Nutshell customers an easy way to capture LinkedIn engagement and profiles directly within their CRM system.
Keap (Infusionsoft)
For Keap CRM, there is an integration offered in the Keap Marketplace to connect with LinkedIn Sales Navigator.
It enables:
- Automated synchronization of LinkedIn data and updates
- Matching LinkedIn leads/prospects to Keap contacts
- Importing LinkedIn profiles into Keap
- Creating Keap contact records for new LinkedIn prospects
- Syncing between Keap tags and LinkedIn account lists
- Activity sync from LinkedIn engagement and messages
The integration allows capturing prospect data in Keap CRM automatically from LinkedIn for consolidated relationship management.
Agile CRM
Agile CRM provides a native integration app to connect LinkedIn Sales Navigator with Agile CRM.
It supports:
- Automated synchronization of LinkedIn data to Agile CRM
- Real-time matching and updating of prospect records
- LinkedIn profile sync, including work history and education
- Capturing LinkedIn notifications and updates as Agile activities
- Easy access to prospect LinkedIn profiles from within Agile
- Syncing LinkedIn searches and lists with Agile segments
The integration enables sales teams using Agile CRM to capture prospect data automatically from LinkedIn for a unified workflow.
Less Annotated CRMs
There are integrations available for many other CRMs to connect with LinkedIn Sales Navigator:
- SAP CRM – Offers standard integration to sync contacts and LinkedIn data.
- BaseCRM – Native integration syncs LinkedIn leads, updates, and data to BaseCRM.
- amoCRM – Integration app matches LinkedIn profiles and syncs data to amoCRM.
- Freshsales – Native integration syncs profile data and maps LinkedIn fields to Freshsales.
- Vtiger – Integration through Marketplace matches contacts and syncs LinkedIn data.
- Zendesk Sell – App available to integrate LinkedIn prospect profiles and data.
Choosing the Right Integration
When evaluating which CRM integration option is best for connecting LinkedIn Sales Navigator, here are some key considerations:
- Native Integrations – Built-in integrations usually offer the deepest feature set without the need for third-party tools.
- Ease of Use – Look for integrations that provide easy automated syncing without extensive manual setup.
- Data Sync – The integration should automatically match and sync prospect profiles and data.
- Real-Time Notifications – Opt for an integration that pushes LinkedIn notifications into your CRM in real-time.
- History and Activity Tracking – It should log prospect history and engagement from LinkedIn directly within CRM records.
- Access to Profiles – Quick access to prospect LinkedIn profiles right within the CRM streamlines outreach.
Evaluating these key factors will ensure you select an integration that maximizes the value of LinkedIn Sales Navigator by making prospect data readily available in your CRM.
Conclusion
In summary, leading CRM platforms like Salesforce, Microsoft Dynamics 365, Oracle Sales Cloud, and HubSpot have deep native integrations to connect with LinkedIn Sales Navigator. For other systems, third-party integration apps can enable syncing contacts, profiles, engagement data, and notifications.
The right LinkedIn-CRM integration has clear benefits for sales teams by providing a centralized database of up-to-date prospect records and history synchronized between the two systems. This allows leveraging the strengths of LinkedIn for lead generation while managing relationships seamlessly via the CRM. When evaluating integration options, look for ease of use, synchronization of profiles and data, real-time notification routing, and embedded access to LinkedIn profiles within your CRM to get the most value.