LinkedIn is a popular professional networking platform used by millions of people around the world. Reddit is an online discussion forum where people can post, comment, and engage with each other on a variety of topics. Both platforms have search functions that allow users to look up profiles, companies, topics, subreddits, and more. The number of search appearances a profile or post has can give some indication of its popularity and relevance on each platform.
How Search Works on LinkedIn
When you do a search on LinkedIn, the results are ordered by search appearances, with the profiles and pages with the most appearances towards the top. LinkedIn considers several factors when determining search appearances and rankings:
- Keyword relevance – How closely a profile matches the keywords searched.
- Engagement – How many views, connections, likes, comments, and shares a profile gets.
- Completeness – How robust and filled out a profile is.
- Relevance to searcher – How applicable a profile is to the person doing the search based on shared connections, interests, groups, etc.
- Paid advertising and promotions.
The more complete, popular, and relevant a profile is, the more search appearances it will accumulate over time. Profiles with more search appearances tend to rank higher in LinkedIn search results.
Why LinkedIn Search Appearances Matter
Having lots of search appearances on LinkedIn can be beneficial for several reasons:
- Increases visibility – Profiles with more search appearances tend to show up higher in results, getting seen by more recruiters, partners, and customers.
- Builds authority – A high number of search appearances conveys authority and expertise in a field.
- Expands reach – Appearing frequently in searches exposes a profile to new people and networks.
- Boosts engagement – More search visibility provides more opportunities for views, connections, and interactions.
Essentially, search appearances help maximize a LinkedIn profile’s visibility, presence, and engagement. This is especially important for personal branding, business outreach, lead generation, and recruiting.
How Search Works on Reddit
Reddit search works a bit differently than LinkedIn. When you search on Reddit, results are ordered by relevance, not by the number of search appearances. There are a few factors that determine search ranking on Reddit:
- Title relevance – How closely the title of a post matches the search query.
- Content relevance – The relevance of the post content, not just the title.
- Subreddit relevance – How applicable the subreddit a post is in is to the search.
- Upvotes – Posts with more upvotes generally rank higher.
- Freshness – Newer posts tend to rank above older posts.
- Comments – Posts with more comments often rank higher.
While search appearances are not directly a ranking factor on Reddit, posts that generate significant upvotes, comments, and community engagement will surface more frequently in searches over time.
Why Reddit Search Appearances Matter
While Reddit search works a bit differently than LinkedIn, search visibility is still impactful:
- Drives engagement – Posts that show up more in searches get more upvotes, comments, and interactions.
- Increases reach – Appearing higher in more Reddit searches exposes a post or subreddit to new people.
- Builds credibility – Frequently searched posts and communities tend to be seen as more authoritative and trustworthy.
- Boosts following – More search visibility provides more chances for users to follow or join a subreddit.
So while search appearances don’t directly affect Reddit ranking, they play an indirect role by boosting engagement and reach. For subreddits trying to grow their community, search visibility is very important.
How Many Search Appearances Are Good?
There is no one magic number for how many search appearances are considered “good” on LinkedIn or Reddit. The averages and benchmarks will vary greatly based on factors like industry, location, niche, age of profile, etc. Here are some general guidelines:
Good LinkedIn Search Appearances
Profile Type | Good # of Search Appearances |
---|---|
Student/Recent Graduate | 150-500 |
Professional | 500-2,000 |
Thought Leader | 2,000-5,000 |
Influencer | 5,000-10,000 |
Executive | 10,000-50,000 |
As a general benchmark, most LinkedIn profiles have between 150-500 search appearances. For thought leaders, executives, and influencers, anywhere from 5,000-50,000+ search appearances is excellent.
Good Reddit Search Appearances
Subreddit Size | Good # of Search Appearances |
---|---|
Small (<50k members) | 5,000-20,000 |
Medium (50k-500k members) | 20,000-100,000 |
Large (500k-1M members) | 100,000-250,000 |
Very Large (>1M members) | 250,000-500,000 |
For smaller subreddits, 10,000+ monthly search appearances is solid. For large and very large communities, benchmarks of 250,000-500,000+ search appearances per month are strong.
How to Increase Search Appearances
Here are some tips to increase search appearances and visibility on both platforms:
Boost LinkedIn Search Appearances
- Optimize profile with relevant keywords, skills, experience, etc.
- Engage consistently with content and connections to build followers and engagement.
- Join relevant industry and interest groups aligned with keywords.
- Publish long-form posts and articles to build authority.
- Promote profile via company page, ads, and strategic partnerships.
- Refresh old content and consistently add new content over time.
Boost Reddit Search Appearances
- Ensure subreddit name, descriptions, and sidebars optimize relevant keywords.
- Encourage members to upvote quality content.
- Post consistently, share content from other sites, and engage with commenters.
- Use targeted crossposting and advertising to increase reach.
- Add rules, filters, and moderation to keep content quality high.
- Foster a welcoming community that retains and attracts members.
Staying active, optimizing for keywords, producing engaging content, and using best practices for each platform is key to increasing search visibility over time.
Conclusion
In summary, search appearances on both LinkedIn and Reddit matter for increasing visibility, reach, engagement, and authority. On LinkedIn, appearances directly impact rankings, while on Reddit, appearances indirectly boost credibility and following. There is no one-size-fits-all number for what makes search appearances “good” – it depends on factors like industry, niche, profile/subreddit size, and goals. By optimizing profiles and communities for search, engaging consistently, and leveraging best practices, any brand or user can build strong search visibility on these platforms over time.