LinkedIn is the world’s largest professional networking platform with over 850 million members worldwide. As such, it has become an indispensable tool for companies looking to engage and communicate with employees. One of the ways organizations can leverage LinkedIn is by notifying employees when new content is posted. This keeps the workforce informed, engaged, and aligned with company messaging and goals. But what exactly does it mean to notify employees of posts? Let’s take a closer look.
Notifying Employees of New Posts
When a company posts new content to their LinkedIn Company Page or Showcase Page, they have the option to “notify employees” who follow that page. This sends an alert to those employees informing them that new content has been shared.
The notification typically includes the post headline and summary, along with a link to view the full post on LinkedIn. This shows up in the employee’s LinkedIn feed and/or email inbox, depending on their notification settings.
Some key things to know about employee notifications:
Who Receives Notifications
Notifications are only sent to employees who follow the company’s LinkedIn page. Following is optional, so managers should encourage team members to follow the page to receive updates.
Notifications Raise Awareness
The main benefit is raising awareness. Employees may miss company posts in their busy feeds. Notifications ensure they see important content.
Drives Engagement
Seeing posts drives engagement. Employees may like, comment, share, and discuss the content with colleagues. This helps expand the post’s reach.
Keeps Employees Informed
Notifications keep the workforce aligned on company activities, news, products, campaigns, events, and other announcements.
Best Practices for Employee Notifications
To maximize the impact of employee notifications, here are some best practices:
Promote Your Company Page
Encourage employees to follow your LinkedIn Company Page to ensure they receive notifications. Promote it through internal channels.
Tag Relevant Employees
When making posts, tag relevant employees in the text or images. This means they’ll be notified automatically.
Share Noteworthy Content
Only notify for posts employees would find useful and interesting. Don’t overnotify or engagement may decline.
Use Sparingly for Urgent News
Reserve notifications for your most important posts. Using too frequently dilutes the impact.
Customize Content for Employees
Adapt messaging in employee notifications to resonate with that audience specifically.
Types of Content to Notify Employees About
What kinds of posts warrant notifications? Consider notifying employees for content like:
Company News and Announcements
Major new deals, partnerships, funding rounds, acquisitions, executive hires, etc.
New Product and Service Launches
Launching a new product, feature, service, campaign? Let employees know.
Company Events and Milestones
Events, office openings, company awards and milestones are worth notifying about.
Corporate Social Responsibility
Share CSR, ESG, sustainability and diversity & inclusion initiatives.
Thought Leadership Content
eBooks, whitepapers, reports, and other valuable content employees can share.
Recognizing Employees
Spotlight employee awards, promotions, certifications, anniversaries, etc.
Measuring Notification Impact
To see if notifications are effective, track metrics like:
Notification Click-Through Rate
Percentage of notified employees who clicked the post link. High click-throughs indicate relevant content.
Employee Engagement on Posts
Likes, comments, shares and clicks by employees. Rising engagement shows notifications are working.
Overall Company Page Followers
More followers means more employees see notifications. Is the number going up over time?
Web Traffic
Do notified posts drive more employees to your website? Monitor traffic spikes.
Analyze these metrics over time to refine strategies and increase notification impact.
Tools to Manage Notifications
Platforms like Hootsuite, Sprout Social, and Sprinklr have LinkedIn integration and tools to easily notify employees of posts. You can also manage notifications right within LinkedIn.
Key functionality to look for:
Post to Multiple Accounts
Publish posts to your Company Page, Showcase Pages, and employee influencers.
Schedule Posts in Advance
Plan and schedule content for the best times to notify employees.
Notification Keyword Targeting
Target notifications to employees based on keywords relevant to them.
Notification Analytics
See which posts and notifications drive the most employee engagement.
Listen to Employee Conversations
Monitor comments between employees about your content.
Key Takeaways
Notifying employees of company posts on LinkedIn is an effective tactic to:
– Raise awareness of important company news, content, and events
– Keep the workforce aligned on messaging and goals
– Drive higher employee engagement with content
– Increase reach as employees share with their own networks
– Track notification analytics to refine strategies over time
Following best practices, sharing relevant posts, and leveraging tools to target and analyze make a big impact. Notifications ensure your LinkedIn presence cultivates an informed, aligned, and engaged workforce.
Conclusion
In summary, notifying employees of LinkedIn posts keeps them in the know about relevant company activities, news, content, and events. This drives awareness, alignment, and engagement across the organization.
By encouraging employees to follow the company page, tagging them in posts, sharing timely and useful content, tracking analytics, and using social media tools, organizations can optimize their employee notification strategy.
Well-managed notifications make employees feel informed, connected to company goals, and empowered to share content further. LinkedIn presents a tremendous opportunity to engage with employees in the flow of their work. Notifications help maximize that opportunity and unite your workforce.