Mobile heartbeat is a platform that allows companies to engage with their mobile workforce through messaging. It enables organizations to send announcements, get feedback, and measure employee engagement right from their mobile devices. Some key capabilities of mobile heartbeat include:
Real-time messaging
Mobile heartbeat allows organizations to send messages instantly to their entire workforce or to specific segments. Push notifications can be sent to employee mobile devices for things like company news, policy updates, training reminders, etc. This real-time communication allows organizations to keep their distributed workforce aligned and informed.
Two-way communication
Not only does mobile heartbeat allow leadership to push information out to employees, but it also enables employees to provide feedback and participate in surveys right from their mobile device. Organizations can pose questions and get pulse surveys on things like company satisfaction, new initiatives, benefits feedback, etc. This two-way dialogue helps leaders understand employee sentiment and make more informed decisions.
Workflow automation
Mobile heartbeat has workflow automation capabilities that allow organizations to easily gather information and route it to the right people. For example, a company could create a workflow to onboard new hires by sending them welcome messages and links to required paperwork. The platform would then automatically route their digitally completed paperwork to HR. This automation improves efficiency and ensures processes don’t slip through the cracks.
Enterprise integration
Mobile heartbeat integrates with an organization’s employee data systems, like HRIS, CRM, scheduling and other enterprise platforms. This allows companies to segment and target specific employee groups based on information like location, department, tenure, etc. It also enables two-way syncing, so employee responses and form submissions can automatically update central databases. This integration provides richer analytics and eliminates redundant manual data entry.
Engagement analytics
Mobile heartbeat provides expansive analytics around employee engagement levels. Companies can view open and response rates for various employee segments to see how they are engaging. Mobile heartbeat also tracks responsiveness based on day of week and time of day, so organizations can optimize when they send messages. Other engagement data like clicks, comments and survey responses provide valuable insight into workforce communication effectiveness.
Improved productivity
By enabling instant communication to employees wherever they are, mobile heartbeat allows organizations to improve workforce productivity in several ways. Important information can be pushed out instantly versus waiting for employees to come into a central office. Workflow automation also eliminates manual processes that waste time. And seamless integrations provide employees the data they need at their fingertips to be more efficient in their roles.
Cost reduction
Mobile heartbeat can help companies cut costs in a few key ways. The platform reduces the need for in-person meetings, paper mailings and HR overhead to communicate and collect information from employees. Automating workflows also saves administrative time and expense. And improving workforce productivity ultimately boosts the bottom line through cost reductions. According to Mobile Heartbeat, clients have experienced 25-50% hard cost savings from their platform usage.
Increased employee retention
Studies show that employees who feel more connected to their company and leadership have higher job satisfaction and are less likely to leave. Mobile heartbeat gives organizations the ability to make employees feel more informed and engaged no matter where they are located. And platforms that provide employees a voice tend to improve morale and retention. So mobile heartbeat can indirectly reduce costly turnover for organizations.
Some example uses of mobile heartbeat
Here are a few examples of how organizations across different industries are using mobile heartbeat to engage with their workforces:
Healthcare
- Send COVID policy updates and protocol reminders to clinicians
- Notify nurses of shift reassignments and schedule changes
- Automate onboarding of new hires with paperwork delivery and tracking
- Send satisfaction pulse surveys to care providers
Retail
- Communicate last-minute changes in store hours or inventory
- Notify store managers of corporate policy/operations changes
- Send training content and materials directly to sales associate devices
- Automate new hire onboarding with task checklists and documentation
Hospitality
- Send pre-shift reminder notifications to hotel staff
- Notify housekeeping and maintenance of room repair requests
- Automate orientation for new hires with video content and document collection
- Send quick engagement polls to assess employee satisfaction
Transportation
- Alert drivers of schedule changes, route adjustments, or truck issues
- Send safety policy reminders and training materials to fleet drivers
- Notify warehouse workers of inventory receiving schedules
- Automate equipment inspection and maintenance workflows
Benefits of mobile heartbeat for employees
While mobile heartbeat offers significant value to organizations, it also provides benefits for employees. Some of these include:
- Improved communication – Employees get company news and updates instantly pushed to their mobile devices, improving awareness.
- More transparency – Employees feel more looped into company information and decisions, creating transparency.
- Greater empowerment – Employees can provide instant feedback via surveys and messaging, giving them a voice.
- Increased convenience – Workflow automation and mobile access improves convenience for employees.
- Higher engagement – More frequent communication and insights make employees feel more valued and engaged.
Key mobile heartbeat features
Mobile heartbeat provides a robust platform with many features that enable enterprise workforce communication and engagement. Some of the key capabilities include:
Feature | Description |
---|---|
Real-time messaging | Send announcements, alerts, and reminders to employees via push notifications in real-time. |
Message targeting | Target and segment messages to specific groups based on filters like location, job role, and more. |
Two-way messaging | Allow employees to respond to messages and participate in message threads. |
Alert escalation | Automatically escalate critical alerts until a response is received. |
Offline support | Messages are stored locally on devices when offline and synced when connection restored. |
Surveys and polls | Create and deploy pulse surveys, polls, and feedback requests. |
Workflow automation | Build multi-step workflows to streamline processes like onboarding, training, and more. |
Reporting and analytics | View engagement data and get insights on workforce communication effectiveness. |
Third-party integrations | Integrates with HRIS, ERP, scheduling, and other enterprise systems. |
Secure platform | Enterprise-grade security, encryption, and permissions control. |
These features allow organizations to communicate, engage with, and manage their workforces from anywhere. The platform is highly flexible, enabling custom use cases across virtually any industry.
How employee communication benefits organizations
Effective employee communication delivers many benefits that improve organizational performance in various ways. Some of these benefits include:
- Improved alignment – Consistent communication of company goals, initiatives and changes keeps all employees moving in the same strategic direction.
- Increased agility – Instant communication to employees allows organizations to respond to marketplace changes faster.
- Better execution – Well-informed employees perform processes and execute operations more effectively.
- Higher productivity – Seamless communication reduces wasted time and helps employees be more productive.
- Enhanced experience – Better informed employees deliver better customer and patient experiences.
- Improved retention – Employees feel more valued and connected, reducing turnover.
- Lower costs – Eliminating manual processes saves time and overhead costs.
- Higher revenue – Improved employee performance impacts the bottom line in positive ways.
Mobile heartbeat enables all of these workforce communication benefits by allowing companies to engage with employees in real-time from anywhere.
Industry examples and use cases
Here are some examples of how mobile heartbeat is transforming workforce communication across various industries:
Healthcare
Healthcare organizations use mobile heartbeat for things like sending COVID-19 updates, notifying nurses of changes, accelerating onboarding, and connecting disparate teams.leaderboards, automating workflows, and streamlining communications. Specific use cases include:
- Sending public health notices and protocol changes to clinicians
- Alerting nurses and doctors of changes in shift schedules
- Accelerating intake and onboarding for new residents and nurses
- Facilitating lab result reviews and discharge workflows
- Unifying communication across multiple locations and roles
Retail
Retailers use mobile heartbeat to engage store associates by notifying of promotions, training on new products, and gathering feedback. Use cases include:
- Pushing new product launch updates to store managers
- Disseminating changes in store hours or policies
- Streamlining new associate onboarding and training
- Facilitating omni-channel order fulfillment workflows
- Gathering associate feedback on new initiatives
Hospitality
Hospitality organizations leverage mobile heartbeat to improve guest experiences by communicating across roles, monitoring issues, and managing operations. Common use cases are:
- Sending pre-shift notes to hotel staff from managers
- Enabling housekeeping teams to rapidly address room issues
- Streamlining onboarding of new front desk and cleaning staff
- Facilitating guest request workflows from check-in to checkout
- Alerting maintenance teams of urgent room repair needs
Manufacturing
Manufacturers use mobile heartbeat for things like notifying factory workers of equipment downtime, gathering real-time quality feedback, and coordinating across production lines. Use cases include:
- Pushing equipment calibration reminders and updates
- Alerting workers of changes in production schedules and needs
- Streamlining project management workflows on the floor
- Enabling real-time collaboration between shifts
- Gathering worker feedback on process improvements
Transportation
Transportation companies leverage mobile heartbeat to engage drivers and field personnel. Use cases involve:
- Updating drivers on delivery schedules, traffic, and route changes
- Streamlining vehicle inspection workflows and checklists
- Onboarding new drivers with training materials and videos
- Facilitating communication between corporate, fleet managers, and drivers
- Gathering driver feedback on safety practices
These are just a few examples of how mobile heartbeat creates value across industries by revolutionizing workforce communication.
Conclusion
In summary, mobile heartbeat provides a robust platform to optimize enterprise workforce engagement and management. Core capabilities include real-time messaging, workflow automation, data integrations, and analytics delivering value across industries like healthcare, retail, hospitality, manufacturing, and transportation.
Key benefits for organizations include improved alignment, productivity, retention and lower costs. Employees also benefit through better communication, transparency, empowerment, convenience and engagement.
With its enterprise-grade feature set for messaging, surveys, automation and integration, mobile heartbeat enables organizations to unify, engage and manage employees across dispersed locations and roles. This transforms outdated manual and fragmented communication approaches into integrated digital workflows tailored for frontline employee engagement in the modern workplace.