Posting a free job on LinkedIn is a great way for employers to find qualified candidates for open positions in their company. LinkedIn allows users to post job listings on their platform for free as part of their mission to connect professionals around the world.
What is a free job posting?
A free job posting on LinkedIn refers to a job listing that employers can create and share on the LinkedIn platform at no cost. LinkedIn offers a basic free job posting option that includes the following features:
- Ability to provide job title, description, requirements, location, etc.
- Option to showcase your company pages and culture
- Mobile-optimized application templates
- Applicant tracking system integration
- Access to LinkedIn’s candidate database of over 660+ million professionals
The free job posts are visible in LinkedIn’s job search section as well as to matched candidates within the LinkedIn system. They are a great way for companies to expand their talent pools and connect with more potential job seekers.
Benefits of posting a free job
There are many advantages to posting free job listings on LinkedIn, including:
- Reach a targeted audience – Since LinkedIn has over 660+ million users, posting a job here allows you to tap into a massive global community of professionals in every industry and field.
- Promote your employer brand – Free job posts allow you to showcase your company culture and values to prospective candidates.
- Discover passive candidates – Many LinkedIn users aren’t actively job searching, so free postings can help surface new talent.
- Save on recruitment costs – Posting on LinkedIn is free and provides access to candidates at no additional charge.
- Leverage LinkedIn data – See relevant candidate information like skills, experience, education, etc. to filter applicants.
- Mobile optimization – Jobs on LinkedIn are optimized for mobile app users, meeting candidates where they are.
Overall, free job postings on LinkedIn give employers a low-risk and effective way to connect with highly qualified candidates they may not find elsewhere.
What’s included in a LinkedIn free job post?
LinkedIn’s free job posting option includes the core information needed to advertise an open position. Here’s what you can include in a free post:
- Job title
- Location
- Company name and photo
- Job description
- Responsibilities and requirements
- Employment type (full-time, part-time, etc.)
- Industry
- Salary range
- Applicant questions (up to 3)
While the free job posts don’t have all the bells and whistles of LinkedIn’s premium packages, they do allow employers to provide the core job details needed to attract candidates. The free posts can be edited and updated as needed too.
How to post a free job on LinkedIn
Posting a free job listing on LinkedIn is a quick and easy process. Here are the steps:
- Go to LinkedIn and log into your account
- Click on the “Post a job” button near the top of your homepage
- Choose the free “Post a job” option
- Enter your job title, location, description, requirements, etc.
- Preview your listing and click “Post job”
- Your job posting will now be live on your LinkedIn page and in search results!
It only takes a few minutes to create and activate a free job posting. And you can always edit or remove the posts at any time as needed. LinkedIn will guide you through the setup process step-by-step.
Tips for writing effective free job posts
To maximize your free LinkedIn job post, keep these tips in mind:
- Use clear, descriptive job titles that candidates would search for.
- Focus the job description on the most important qualities and requirements.
- Highlight the benefits of working at your company.
- Be concise – shorter posts are more likely to be read in full.
- Use keywords tailored to the target audience.
- Include compensation and location details.
- Explain the application process and important dates.
- Add multimedia like photos, videos, or presentations when possible.
Optimizing your free posts with relevant details will help quality candidates find and apply to your open roles.
Alternatives to free job posts
If the free LinkedIn job posts don’t meet your specific hiring needs, there are a few other options to consider:
Premium job posts
LinkedIn offers several paid tiers of job posts that provide additional features like:
- More customizable application forms
- Candidate demographic data
- Sponsored job advertisements
- Unlimited applicant questions
- Premium support and coaching
These range from around $200-$500 per post depending on desired features.
Partner recruitment agencies
Professional recruitment firms can post jobs through their LinkedIn accounts on your behalf. This provides white-glove service and support.
Third-party job boards
Other large job platforms like Indeed, ZipRecruiter, etc. can expand your search for candidates beyond LinkedIn.
Weighing the benefits and costs of these options compared to free posts on LinkedIn can identify the best fit.
Pros and cons of free LinkedIn job posts
Here is an overview of some key advantages and limitations of LinkedIn’s free job listing option:
Pros | Cons |
---|---|
Free to post and share | Limited features compared to premium tiers |
Access to extensive LinkedIn audience | Not as customizable as other job sites |
Mobile-optimized application process | Unable to sponsor or boost visibility |
Tap into passive job seekers | No candidate tracking or relationship tools |
Showcase employer brand and culture | Max of 3 predefined applicant questions |
Edit, renew, and remove posts as needed | Limited filters to segment applicants |
Overall, the free LinkedIn job posts provide a solid starting point for getting open roles out there on a trusted platform. But companies needing advanced tools and options may benefit from premium packages or third-party partners.
Frequently Asked Questions
Can you post jobs for free on LinkedIn?
Yes, LinkedIn offers a free job post option that allows employers to create basic listings for open roles in their company. The free posts contain all the core details like job title, location, description, requirements, etc. These listings appear in LinkedIn’s job search section and candidate matches.
How long do free LinkedIn job posts last?
The free job posts remain active on LinkedIn for 30 days. After 30 days, they will automatically expire and be removed. However, employers can quickly renew or repost free job listings as needed. There is no limit on how many times you can refresh a free post.
Do free LinkedIn posts show the company name?
Yes, your company name and logo will be displayed as the hiring organization on free LinkedIn job posts. This allows you to promote your employer brand to prospective candidates. You can customize which company pages and information are highlighted in the free listings.
Can I see who viewed my LinkedIn job post?
The free LinkedIn job listings do not provide any data or metrics on who has viewed your posts. To see viewer analytics for your job posts, you would need to upgrade to one of LinkedIn’s premium paid tiers. The premium options unlock more insights and analytics.
What’s the difference between free and premium LinkedIn job posts?
The main differences are that premium job posts offer more customization features, sponsored advertisements, advanced analytics, limitless applicant questions, and dedicated account management. However, the free posts still contain the same core job information. So the free option works well for most basic hiring needs.
Conclusion
Posting jobs for free on LinkedIn is a simple and effective way for employers to find quality candidates. The free listings will reach LinkedIn’s large audience of professionals and give your recruiting efforts a boost. While premium packages provide more advanced features and options, the free job posts cover the fundamentals well. This makes them an ideal starting point for taking advantage of LinkedIn’s powerful platform and community. Just remember to craft clear, compelling posts tailored to your target applicants to maximize your free listings.