Claiming a page on LinkedIn can have several implications for your personal brand and business presence on the platform. When you claim a page, you are verifying that you or your business officially represents that page. This allows you to showcase relevant information to your target audience, connect with customers and partners, and take control of how you are represented on LinkedIn. Some key things that happen when you claim a page include:
You Gain Access to Admin Tools
When you claim a page, you gain access to additional admin features that allow you to manage the page. This includes being able to update information, monitor analytics, publish posts and news updates, and customize the design and branding of the page. Having access to these tools allows you to maintain your page more effectively.
You Can Choose What’s Displayed
Claiming a page gives you control over what information is displayed. You can showcase products/services, share company news and updates, feature testimonials, list job openings, and more. Displaying tailored, relevant content that engages your audience is a key benefit of claiming a page.
You Verify You’re the Official Representative
Claiming a page officially verifies that you or your business are the real representation for that brand or entity on LinkedIn. This signals to visitors that your page is legitimate and prevents false pages or imposters from claiming your identity.
Increased Visibility
Claiming and optimizing your LinkedIn page can lead to increased visibility and reach for your brand. Here are some of the visibility benefits:
Appear Higher in Search Results
Your LinkedIn page can appear prominently in LinkedIn’s search results. This gives you a hub that surfaces when people search for keywords or phrases related to your business. Claiming the page makes it more likely to rank well in results.
Expand Your Company’s LinkedIn Presence
Your company page exists separately from your personal LinkedIn profile. Claiming and enhancing the company page grows your brand’s overall LinkedIn presence. This gives your 2 unique presences on the platform.
Appear on Google Search
Optimizing your LinkedIn page can lead to better ranking on Google search. This expands your reach beyond just the LinkedIn platform. Driving more external traffic to your LinkedIn page amplifies awareness.
Visibility Factor | Impact of Claiming Page |
---|---|
LinkedIn Search Results | Higher ranking for relevant keywords |
LinkedIn Company Presence | Expanded reach and brand awareness |
Google Search | Improved SEO driving external traffic |
Engagement Opportunities
Claiming a LinkedIn page also opens up more engagement opportunities to interact with your audience. Some of the ways claiming a page can lead to higher engagement include:
Following and Lead Generation
People can follow your company page once claimed. This allows you to grow an engaged audience of followers interested in your brand. Company pages also have lead generation tools to capture contacts.
Company Updates and Sponsored Content
Posting regular company updates or promoting sponsored content are engagement tactics available with a claimed page. This content appears in the feeds of your followers.
Messaging and Interaction
Visitors can message your company page once claimed. This facilitates direct interaction with prospects and customers. Being responsive builds relationships.
Engagement Opportunity | Details |
---|---|
Followers | Grow an engaged audience that follows your page |
Lead Generation | Capture site visitor contact information |
Content Posting | Share company updates, news, and sponsored posts |
Messaging | Directly interact via messages |
Credibility and Trust
Having an official, claimed presence on LinkedIn also builds credibility and trust with your target audience. Some of the credibility benefits include:
Social Proof and Reviews
Visitor posts and company recommendations on a claimed page provide social proof. This shows people vouch for your brand.
Verified Presence
The blue “verified” checkmark indicates your page is the official, confirmed presence for your company or entity. This demonstrates credibility.
Company Information
Displaying your website, contact info, company details, and leadership team on a claimed page conveys professionalism and trustworthiness.
Follower Numbers
More followers and engaged visitors on your page reflects a credible brand. A claimed page allows you to build this credible audience.
Credibility Factor | Details |
---|---|
Social Proof and Reviews | Visitor recommendations build trust |
Verified Status | Blue checkmark indicates official page |
Company Information | Conveys professionalism and legitimacy |
Follower Numbers | More followers reflects credibility |
Challenges
While there are many benefits, there can also be some challenges that come with claiming a LinkedIn page. Being aware of these potential downsides is important:
Time Commitment
Managing and regularly updating a LinkedIn page takes time. You need to balance this with your other responsibilities.
Content Creation
Generating engaging content for posts, updates, and messaging requires consistent ideation and creation. This is an ongoing effort.
Limited Control
There are restrictions on removing visitor posts or blocking comments on a company page. This reduces some content control.
Unclaimed Profiles
It can be difficult to claim a page if another profile has already created it without verification. Resolving disputes over ownership takes effort.
Potential Challenge | Details |
---|---|
Time Commitment | Ongoing management and updates required |
Content Creation | Consistently producing engaging content |
Limited Control | Can’t remove visitor posts or comments |
Unclaimed Profiles | Disputes over ownership hard to resolve |
Conclusion
Claiming your LinkedIn page unlocks many benefits that can strengthen your brand’s presence and visibility on the platform. But maintaining a company page also requires an ongoing time investment.
Overall, the advantages of increased reach, engagement, and credibility that come with claiming a page typically outweigh potential challenges. Establishing your official presence on the world’s largest professional networking platform expands your digital footprint in a meaningful way.