A carousel post on LinkedIn is a post that contains multiple images and/or videos that users can horizontally scroll through, like a carousel. Carousel posts allow you to include more visual content in a single post on LinkedIn. They are an effective way to showcase products, demonstrate processes, highlight events, and more.
What are the benefits of using carousel posts on LinkedIn?
Here are some of the key benefits of using carousel posts on LinkedIn:
- Showcase more visual content – You can include up to 10 images or videos in a single carousel post, allowing you to tell a more visual story.
- Improved engagement – Carousel posts tend to get more likes, comments, and shares compared to regular image posts.
- Highlight different products/services – Use each image/video to feature a different product, customer story, or service you offer.
- Demonstrate a process – Use a series of images or videos to take viewers through a step-by-step process.
- Event highlights – Share key moments and highlights from events through a carousel post.
- Flexible formatting – Combine images, videos, captions, and text within a carousel for dynamic storytelling.
Best practices for creating effective carousel posts
Follow these tips to create compelling, high-performing carousel posts on LinkedIn:
- Use high-quality visuals – High-res images/videos are key. Ensure proper lighting and branding are visible.
- Write clear captions – Write short, descriptive captions for each visual that summarize key details.
- Tell a cohesive story – Have a central narrative that connects all the visuals in the carousel together.
- Keep text concise – Avoid overloading the images with long blocks of text. Keep text short and scannable.
- Include a call-to-action – End your carousel with a CTA button to drive the desired action from your audience.
- Post consistently – Post carousels regularly to maximize reach and keep your brand top of mind.
Creative examples of carousel posts on LinkedIn
Here are some creative ways brands have used carousel posts on LinkedIn:
1. Product launches/announcements
Share different images of a new product, its features, use cases, etc in a carousel to generate buzz for the launch.
2. Event highlights
Use a carousel to share key moments, speakers, activities, and attendee engagement from events.
3. Customer spotlights
Showcase customer success stories by using a carousel to feature different happy customers using your product/service.
4. Behind-the-scenes content
Give viewers a behind-the-scenes look at your company operations through images/video of office spaces, employees at work, company events, etc.
5. Job openings/hiring campaigns
Promote open positions by featuring current employees, office perks, and branding in a carousel post.
6. Industry trend roundups
Curate and share the top industry news stories, reports, and insights using a carousel post.
7. Hashtag campaigns
Engage your audience around awareness days, events, or causes by using a relevant hashtag campaign in carousel posts.
8. Tutorials/guides
Create step-by-step tutorials and guides using a carousel post with images/video showing each process.
9. Company news/announcements
Make company announcements more visual and digestible by highlighting key details in a carousel post.
10. Industry conference recaps
Share key learnings and insights from a recent industry conference through a carousel post.
Using carousel posts to achieve business goals
Here are some tips on how to effectively use carousel posts to accomplish key business objectives:
Driving traffic to your website
- Include links to landing pages in the captions of relevant images/videos within the carousel.
- Use the final frame of the carousel for a strong call-to-action that links to your site.
Promoting events
- Share preview images and videos from past events to showcase what your event is about.
- Highlight key details like dates, locations, speakers, and sponsors.
- Include a CTA link to the event registration page.
Launching products
- Showcase the product design, features, and use cases through a series of visuals.
- Educate viewers on the key benefits the product offers.
- Drive conversions with a CTA link to purchase the product.
Increasing brand awareness
- Reinforce key brand elements like company culture, values, and personality through visual storytelling.
- Humanize the brand by featuring employees and workplace stories.
- Spark interest and intrigue by giving viewers a peek behind the scenes.
Generating leads
- Offer value and demonstrate expertise to establish authority and trust.
- Capture lead details with a CTA link prompting the desired conversion action.
- Retarget engaged viewers through ads and organic posts.
Measuring the performance of carousel posts
Here are key metrics to track the performance of your carousel posts on LinkedIn:
Engagement metrics
- Impressions – The number of times your post was shown to viewers.
- Reach – The total number of unique accounts that saw your post.
- Engagement rate – Engagements divided by impressions.
- Likes, comments, shares – Key measures of post engagement.
Traffic metrics
- Link clicks – The number of times viewers clicked links within your post.
- CTR – Click-through rate, or link clicks divided by impressions.
- Conversions – Desired actions from clicks (signups, purchases, etc).
Comparing performance
- Benchmark engagement and conversion rates against your other post types.
- A/B test different carousel designs, layouts, captions, and CTAs.
Tools for analytics
LinkedIn’s built-in analytics provide post metrics. You can also use Google Analytics or dedicated social media tools like Hootsuite, Sprout Social, and Buffer to track performance.
Conclusion
Carousel posts enable brands on LinkedIn to share engaging multimedia stories that captivate audiences. By following best practices around visual quality, narrative flow, concise text, and effective CTAs, carousel posts can drive greater reach, engagement, website traffic, lead generation, and conversions compared to standard image or video posts. Track performance using LinkedIn Analytics along with third-party tools to optimize and improve ongoing carousel post content.