A strong headline is critical for copywriters trying to stand out on LinkedIn. The headline appears right below your name and is often the first thing people notice on your profile. An effective copywriter headline should communicate your value, grab attention, and compel viewers to learn more about you.
Some examples of compelling copywriter headlines on LinkedIn include:
- “I turn complex concepts into compelling copy”
- “Helping brands increase conversions through persuasive writing”
- “Crafting copy that drives action”
- “Telling your story through strategic messaging”
- “Clarifying your message. Captivating your audience. Converting visitors to customers.”
These headlines use power words, convey expertise, and focus on potential value for clients and employers. They immediately give viewers an idea of what this copywriter can offer.
Why Your LinkedIn Headline Matters
Your LinkedIn headline is valuable real estate to communicate who you are and what you do. Here are some key reasons an optimized copywriter headline is important:
- It’s often the first impression you make online. You want it to capture attention and interest.
- It helps establish your professional brand and area of expertise.
- It can influence whether viewers click through to your full profile.
- It’s searchable, so a strong headline may help you come up in relevant keyword searches.
- For copywriters, it’s an opportunity to demonstrate your writing skills.
In short, your headline should make a strong, succinct statement about the value you provide as a copywriter. It’s a critical element for standing out on LinkedIn.
Headlines to Avoid
While compelling copywriter headlines spark interest, some common pitfalls should be avoided:
- Don’t simply state your job title. “Copywriter at XYZ Company” is boring and doesn’t say much about your skills.
- Avoid generic claims like “Experienced copywriter.” Prove it with specifics.
- Don’t rely on cliches like “Storyteller.” Demonstrate your storytelling ability.
- Stay away from inflated claims like “World’s greatest copywriter.” Let your qualifications speak for themselves.
The headline should quickly communicate how you can add value, not just what you are. Back up claims with evidence in your profile.
Formatting Tips for an Effective Headline
Here are some formatting tips to make your copywriter headline stand out:
- Keep it concise at around 2-3 lines max. You don’t want a long headline that gets cut off.
- Use power words like “create”, “drive”, “captivate” that convey action and impact.
- List relevant specializations like “digital marketing”, “email copy”, “landing pages.”
- Use numbers if possible to quantify results like “copy that converts at 5-7%.”
- Add keywords recruiters or clients may search for like “freelance”, “remote.”
- Use title case capitalization (capitalize the first letter of each word) for readability.
With these tips in mind, you can craft a compelling headline that makes an impression on LinkedIn.
Examples of Strong Copywriter Headlines
Here are some examples of real LinkedIn headlines that do a great job summarizing the copywriter’s skills and value:
- “Freelance Copywriter | Web Content | Social Media | Email | 100+ Happy Clients”
- “Email Marketing Expert Driving Open Rates Up to 50% for SMBs”
- “Direct Response Copywriter – Let’s Turn Readers into Buyers”
- “SaaS Copywriter: Helped Generate Over $10M in Sales”
- “Finance Copywriter | Content Strategist | Creative Storyteller”
These real-world examples use keywords, data, and power words to create intriguing headlines targeted to each copywriter’s niche.
Tailoring Your Headline for Specific Jobs
One strategy is to maintain a consistent core headline but tweak it slightly when applying to specific roles.
For example:
- Core Headline: “Direct Response Copywriter – Let’s Turn Readers into Buyers”
- Tweaked for SaaS role: “SaaS Copywriter – Let’s Turn Website Visitors into Customers”
- Tweaked for ecommerce role: “Ecommerce Copywriter – Let’s Boost Online Sales”
This allows you to re-use a proven headline while customizing it to resonate with a particular employer. Just don’t overdo it to the point your headline feels disjointed.
Testing Different Headlines
Given the importance of your headline, it pays to test different options and see which resonates most with your target audience. Here are some ways to test copywriter headlines:
- A/B test headlines by periodically changing your LinkedIn headline and tracking profile views.
- Ask colleagues or clients which headline they prefer and why.
- Try using each version for several weeks and track measurable results like profile views, connection requests, or new business inquiries.
- Set up Google Analytics on your LinkedIn profile to see which headlines drive more profile clicks and traffic.
Iteration and data should guide you toward the most effective headline over time. The right headline can have a measurable impact in driving brand awareness and business opportunities.
Key Takeaways
Here are some key tips for creating a compelling copywriter headline on LinkedIn:
- Immediately communicate your value and expertise
- Use power words and keywords targeted to your niche
- Keep it concise – 2 to 3 lines works best
- Back up claims with proof like client results data
- Tailor your core headline for specific job opportunities
- Test different versions and measure which perform best
Your headline is prime real estate for making an impression. Take the time to craft and refine a headline that showcases your strongest copywriting skills. A compelling headline can help you stand out from the crowd, establish your brand, and open new opportunities on LinkedIn.
Frequently Asked Questions
What are some examples of power words to use in a copywriter headline?
Some great power words for copywriter headlines include:
– Create
– Drive
– Boost
– Captivate
– Convert
– Transform
– Accelerate
– Build
– Generate
– Increase
– Influence
– Connect
These words convey action, impact, and value.
What length should my copywriter headline be?
Aim for 2-3 lines or around 125 characters max. You want enough space to communicate key details but avoid going too long where the headline will get cut off. Conciseness is key.
Should I include my current job title in my copywriter headline?
Avoid simply stating your job title, as that tends to be boring and doesn’t say much about your value. If you have room, include your current title after communicating your expertise, like “Direct Response Copywriter at XYZ Company.”
How often should I update or test new headlines?
Every 3-6 months is a good cadence for revisiting your headline. Test new versions for several weeks at a time, tracking metrics to see which performs best. Change too frequently and you’ll dilute your brand, but periodic tests keep things fresh.
Can I A/B test different headlines without confusing my network?
Yes, you can A/B test headlines by changing your LinkedIn headline for 1-2 weeks at a time without confusing your network. Let data guide you toward the best performing version. The headline change will be noticeable but unlikely to cause issues if kept temporary.
Conclusion
Your LinkedIn headline is incredibly valuable real estate, especially for copywriters looking to demonstrate their skills and attract business. A strong copywriter headline grabs attention, establishes expertise, and communicates the value you provide. Craft your headline carefully using power words, keywords, concise messaging, and compelling details that make viewers want to learn more. Test different versions and optimize based on data. With these tips, you can create a standout copywriter headline that helps you reach your target audience and achieve your professional goals.