LinkedIn management services refer to various offerings provided by companies and individuals to help optimize and grow a business’ presence on LinkedIn. As the world’s largest professional networking platform with over 850 million members, LinkedIn is a powerful tool for connecting with customers, promoting a brand, recruiting employees, and more.
Why use LinkedIn management services?
There are several key reasons a business may choose to invest in professional LinkedIn management:
- Save time – Creating and optimizing a company LinkedIn page, posting content, connecting with prospects, etc. is hugely time consuming. LinkedIn management services do the heavy lifting so you can focus on running your business.
- Increase reach – Experts can help grow your audience and followers through effective content creation and engagement tactics.
- Improve conversion rates – A well-optimized page and strategic lead gen campaigns can drive more inbound leads and customers.
- Strengthen brand image – Quality content and activity reinforces your brand and establishes thought leadership.
- Access expertise – Managers contribute strategic insight into features and best practices that deliver real ROI.
LinkedIn management service offerings
There is a wide spectrum of LinkedIn services available based on your business’ specific needs and goals. Some of the most common offerings include:
LinkedIn profile optimization
Experts can optimize a company profile for maximum visibility and exposure. This includes:
- Keyword targeting
- Compelling descriptions
- Professional headshot and banner images
- Call-to-action buttons
- Multimedia content
Content creation & posting
Managers regularly create and share new posts and articles that align with your brand and attract your target audience. Content can include:
- Industry updates
- Thought leadership articles
- Case studies & testimonials
- Behind-the-scenes photos/videos
- Infographics
- Job openings
- Promotions and offers
Community management
This involves actively engaging with your LinkedIn audience and industry by:
- Commenting on relevant posts
- Sharing others’ content
- Liking and reacting to comments
- Responding to messages and notifications
- Joining relevant LinkedIn Groups
Company & employee page management
In addition to the Company Page, providers can also optimize profiles for key employees to establish them as thought leaders. This can include:
- Complete profile builds
- Article ghostwriting
- Thought leadership positioning
- Showcasing media appearances, speeches, etc.
LinkedIn ads management
Managers can run and optimize paid advertising campaigns to boost visibility, leads, and sales. Common options include:
- Sponsored content
- Sponsored InMail
- Text ads
- Dynamic ads
- Lead gen forms
Sales lead generation
Experts use tactics like InMail outreach, messaging campaigns, and gated content offers to actively generate new prospects and sales opportunities.
Analytics & reporting
Managers analyze important LinkedIn metrics like follower growth, engagement, click-through rate, and lead conversion to demonstrate ROI and refine strategies.
How much do LinkedIn management services cost?
Costs vary considerably based on the size and scope of services provided. Some typical pricing models include:
- Flat monthly fee (typically $500-$2,000/mo)
- Hourly rate (around $50-$150/hr)
- Per-post pricing
- Percentage of ad spend
- Performance-based pricing – fees based on KPIs like new followers, leads, etc.
Many providers offer customized packages to suit different budgets and needs. Services like basic profile management may start around $500/mo while full-scale management with content production, advertising, and lead gen may cost upwards of $5,000/mo.
Choosing the right LinkedIn management provider
Here are key factors to consider when vetting potential LinkedIn management partners:
- Experience – Look for demonstrated expertise running LinkedIn campaigns in your industry.
- Results – Ask for case studies and examples of past campaign performance.
- Reviews – Check independent reviews on sites like Google and Facebook.
- Specialization – Some focus solely on LinkedIn, while agencies offer it as part of broader services.
- Communication – Ensure regular reporting and transparency into strategies and results.
- Cultural fit – Choose a provider that clicks with your team and understands your brand voice.
Take time to clearly communicate your goals, target audience, and expectations upfront to set the engagement up for success.
Key takeaways
Here are some top highlights on the value of LinkedIn management services:
- Outsourcing to experts can save time and resources while accelerating results.
- Management encompasses content, community engagement, advertising, and more.
- Costs vary based on specific services required and packages.
- Vet providers thoroughly based on industry expertise, proven results and client reviews.
- Clear goals and communication are key for an effective partnership.
With 85% of B2B leads coming from LinkedIn, it’s an essential platform that requires focus and expertise to fully capitalize on.Partnering with the right LinkedIn management service can elevate your brand, expand your reach, boost lead generation, and demonstrate a strong ROI on your investment.