LinkedIn Live is LinkedIn’s built-in live streaming platform that allows users to broadcast video to their connections and followers in real time. Having the right streaming software is crucial for delivering high quality broadcasts on LinkedIn Live consistently.
Key Factors to Consider
When evaluating streaming software for LinkedIn Live, there are a few key factors to keep in mind:
- Reliability – The software needs to be able to maintain a stable connection and stream without dropping frames or resolution quality.
- Video Quality – You’ll want HD or 4K video if available to maximize visual engagement.
- Built-In Encoding – The ability to encode your stream directly in the software instead of using your computer’s CPU is ideal.
- Easy Setup – Complicated settings or requirements make consistent streaming difficult.
- Live Production Features – Built-in tools for switching camera angles, adding overlays, etc. allows for more professional production.
- Affordability – Pricing structures can vary greatly so factor in your budget.
Top Software Options
Taking the key factors above into account, here are the top recommended streaming software options to use for LinkedIn Live:
OBS Studio
OBS (Open Broadcaster Software) Studio is one of the most popular free open source streaming solutions. Key features include:
- Reliable streaming technology allows for low CPU usage.
- Supports HD streaming encoders like H.264.
- Flexible scene and source options make professional production achievable.
- Plugins allow expanding functionality like media overlays, switching, etc.
- Completely free with no watermarks, ads, etc.
The only major downside is the learning curve for mastering OBS is high and could take some time upfront. But for a free program the capabilities are unmatched.
StreamYard
StreamYard is a cloud-based production software designed specifically with live streaming in mind. Key advantages include:
- Web-based so no downloads or installations required.
- Multi-guest capability makes interviews and interactions easy.
- Overlays, logos, banners and other assets for branding streams.
- One click stream integration to LinkedIn Live and other platforms.
- Reasonable pricing starting at $25/month for basic plan.
For those wanting an all-in-one streaming solution without a big learning curve, StreamYard is a top choice.
VMix
VMix provides a feature packed live video production system suitable for professional use. Benefits include:
- 4K live HD streaming with dynamic bitrate adjustment.
- Instant replay, 3D animations, virtual sets and other advanced production features.
- Multi-camera production capability with hotkeys to switch angles.
- Supports capture cards for camera, game system, mobile device and other feeds.
- Extensive integration options with LinkedIn Live, YouTube, Facebook and more.
Pricing starts at $60 for the basic version so VMix is aimed at power users looking for robust tools and customization.
Wirecast
Wirecast from Telestream is a versatile cross-platform live production tool. Some notable aspects are:
- Desktop version includes stand-alone encoding engine for high performance.
- Cloud hosted Pro version streams encoding through data centers for flexibility.
- Multi-viewer output lets you preview all sources.
- Integrates with LinkedIn Live, allowing direct account connection.
- Dynamic switching between unlimited shots and sources.
Prices range from $45/month for basic Wirecast license to $599 for Pro monthly subscription, so it covers a wide range of budgets.
Streaming Software | Notable Features | Starting Price |
---|---|---|
OBS Studio | Open source, full production features, plugins | Free |
StreamYard | Cloud-based, multi-guest, content library | $25/month |
VMix | 4K, multi-cam, instant replay | $60 |
Wirecast | Robust switching and graphics tools | $45/month |
Conclusion
When looking at the best streaming software options for delivering professional results with LinkedIn Live, OBS Studio is highly recommended as the best free option. It provides full production capabilities without the premium price tag. For those wanting more convenience and simplicity, StreamYard is a great cloud-based choice. At the higher end, VMix and Wirecast offer powerful production tools for live streaming, albeit at a higher cost. The most important consideration is selecting a streaming program that aligns with your budget while still providing the reliability, video quality and ease of use required for impactful LinkedIn Live streaming.