The LinkedIn Navigator is a powerful tool that allows you to find new prospects, connect with key decision makers, and grow your network on LinkedIn. As a Sales Navigator user, you get access to advanced search filters, contact insights, conversation starters, and other features to help you connect with your ideal customers and close more deals.
Who is the LinkedIn Navigator for?
The LinkedIn Navigator is designed for sales and business development professionals who want to maximize their LinkedIn usage. It provides tools to help you:
- Find prospects based on advanced criteria like company, job title, industry, location, and more
- Prioritize outbound prospecting with lead recommendations
- Quickly understand prospects through consolidated contact insights
- Make meaningful connections with personalized conversation starters
- Stay on top of important updates on your saved leads and accounts
In short, if you’re looking to generate more leads, close more deals, and build relationships on LinkedIn, the Navigator can help streamline your entire sales process.
Key Features and Benefits of the LinkedIn Navigator
Here are some of the key features and benefits of the LinkedIn Navigator:
Advanced LinkedIn Search
- Boolean search operators (AND, OR, NOT)
- Keyword search on profile text
- Filter by company, title, location, industry, skills, and more
- Search within your network’s connections (2nd and 3rd degree)
This allows you to zero in on your target prospects with precision, saving time spent manually combing through irrelevant profiles.
Lead Recommendations
- Identifies the best leads based on fit, responsiveness and your interactions
- Serves up personalized recommendations right on your LinkedIn homepage
The Navigator does the upfront lead prioritization for you, so you can focus on outreach.
Contact Insights
- See mutual connections, past positions, education, interests and more
- Identify contacts recently promoted, hired or that started a new position
- Get news updates and mentions to stay on top of triggers and events
These consolidated insights help you personalize your outreach and start conversations.
Conversation Starters
- Icebreakers based on shared experiences, interests, groups and connections
- Examples: “I see we both attended university X…” or “I noticed you have experience in Y industry…”
Messaging contacts without context is challenging. Conversation starters give you relevant hooks to connect.
Lead and Company Updates
- Enable notifications on saved leads and accounts
- Get alerted when new leads join a company or when a lead changes jobs
Staying up-to-date on your prospects and accounts means you can proactively engage at the right time.
InMail Integration
- See how many InMail credits you have
- Track InMail response rates
- Get suggested message content
This makes it easier to manage your InMails and boost responses.
How Much Does the LinkedIn Navigator Cost?
The LinkedIn Navigator is available on a subscription basis. There are three premium plans:
Plan | Price Per Month* |
---|---|
Professional | $64.99 |
Team | $399.99 (5 users) |
Enterprise | Custom pricing |
* Volume discounts available for annual subscriptions. There is also a free 30 day trial.
So in summary, pricing starts at $64.99/month for the Professional plan. Team and Enterprise plans are available for larger sales teams and organizations.
How to Get Started with the LinkedIn Navigator
Here is a step-by-step guide to getting started with LinkedIn Navigator:
Step 1: Sign Up for a Free Trial
Go to the LinkedIn Sales Navigator homepage and click “Start your free trial”. You’ll need to enter your LinkedIn login details or create a LinkedIn account if you don’t have one.
Step 2: Choose Your Plan
Select the subscription plan you want – either Professional, Team or Enterprise. The free trial gives you access to the full Professional plan features.
Step 3: Complete Setup
Follow the onboarding steps to get your Navigator account configured. You can import contacts, identify target accounts, customize your notifications and more during setup.
Step 4: Download Mobile App
Get the LinkedIn Sales Navigator app on your iOS or Android device to take your search and outreach on the go. The mobile app syncs seamlessly with the desktop experience.
Step 5: Utilize Key Features
Dive into the powerful search tools, Lead Recommendations, Contact Insights and Conversation Starters to identify and connect with prospects.
Step 6: Schedule Demo to Review Progress
A LinkedIn Sales Navigator representative can walk through a demo, analyze your progress, provide optimization tips and recommend additional training if needed.
Success Tips for Using LinkedIn Navigator
Here are some tips to help you get the most value from LinkedIn Navigator:
- Define your ideal customer profile so you can precisely target prospects
- Leverage advanced search operators like AND, NOT and “” for accurate results
- Review Lead Recommendations regularly and focus outreach on warmer leads
- Personalize connection requests using Contact Insights and Conversation Starters
- Track InMail metrics to refine your outreach strategy and copy
- Set up notifications on key accounts so you never miss engagement opportunities
- Use tags to segment and organize your prospects
- Integrate Navigator with your existing sales tools like CRM or email
- Take the LinkedIn Learning courses to master Navigator features
Conclusion
The LinkedIn Navigator transforms the way sales and marketing professionals engage on LinkedIn. With powerful search and prospecting tools, actionable insights, and automation capabilities, it makes it easier to identify, connect with, and build relationships with your ideal customers.
The biggest benefits of Navigator are finding relevant prospects quickly, personalizing outreach to increase engagement, and gaining visibility into prospect activity so you can proactively nurture connections. And with a free trial and subscription options, it’s simple to get started optimizing your LinkedIn sales strategy with Navigator.