LinkedIn is one of the most popular social media platforms for professionals to network, build their personal brand, and share content. With over 800 million users worldwide, LinkedIn offers users the ability to post content to their profile that is visible to their network of connections.
One of the key features of LinkedIn is the ability to make posts that can include text, images, videos, and more. This allows users to share ideas, articles, events, news, and other updates with their connections. However, LinkedIn does have limits on certain types of content that can be included in posts, specifically photo limits.
LinkedIn’s Photo Limits
LinkedIn allows users to include photos and images in their posts, which can help make the content more visually engaging. However, there are limits to the number and types of photos you can include.
Here are the key photo limits for LinkedIn posts:
- You can include up to 4 photos per post
- Each photo can be up to 16MB in file size
- Allowed photo formats: JPG, PNG, TIFF, BMP
- Minimum photo dimensions: 50 x 50 pixels
- Maximum photo dimensions: 3840 x 3840 pixels
In addition to the above limits, LinkedIn recommends keeping posts focused by not including too many photos in a single post. 1-2 high quality photos that are relevant to the post content are recommended.
Tips for Using Photos Effectively
When making a LinkedIn post with photos, keep these tips in mind:
- Choose high resolution, professional looking photos that are relevant to your industry or niche
- Edit or crop photos to focus on the main subject
- Use captions to provide context and details for photos
- Space out photos evenly in longer posts
- Ask permission before posting photos of other people
- Comply with copyright laws and give photo credits when needed
Properly used photos can help boost engagement on your posts by making them more eye-catching and interesting. Just be sure to follow LinkedIn’s guidelines.
Photo Rules for Specific Post Types
In addition to the overall photo limits, LinkedIn also has specific photo rules that apply to certain types of posts:
Standard Text Posts
- Up to 4 photos
- Photos display in the main post content
Sponsored Content Posts
- 1 photo in the main post
- Up to 4 additional photos can be included in the expanded post view
LinkedIn Articles
- Up to 10 photos per article
- Photos are integrated into the article content
Showcase Pages
- Cover photo – 2048 x 1152 pixels
- Up to 100 photos can be added to tabs
Understanding the specific photo rules for different post types can help you maximize your visual content while staying within LinkedIn’s limits.
What Happens if You Exceed the Limits?
If you attempt to include more than the allowed number of photos or larger photos that exceed the file size limits, LinkedIn will prevent you from posting and display an error message.
Here are some of the common error messages you may see:
- “Too many photos. Reduce the number of photos in your post.”
- “Photo size too large. Choose a photo less than 16MB.”
- “Unsupported photo file type. JPEG, PNG, TIFF and BMP files are supported.”
To fix the issue, you will need to delete extra photos or reduce the file size or dimensions of your photos before attempting to post again.
Photo Limits for Other LinkedIn Features
In addition to posts, LinkedIn imposes photo limits on other parts of your profile:
Feature | Photo Limit |
---|---|
Profile photo | 1 photo |
Cover photo | 1 photo |
Featured photos | Up to 3 photos |
Background photo | 1 photo |
Being aware of the photo restrictions across LinkedIn can help ensure your profile always looks its best and complies with the platform’s rules.
Tips for Managing LinkedIn Photo Limits
Here are some tips for successfully managing photo limits when posting on LinkedIn:
- Carefully select 1-2 of your best, high-quality photos for each post
- Use photo editing tools to reduce file sizes if needed
- Save uncompressed versions for use on other platforms
- Use relevant, engaging captions to provide context
- Spread out posts with multiple photos over time
- Review photo guidelines regularly as LinkedIn may update rules
Using Other Visual Content
If you want to make your LinkedIn posts more visual but are running into photo limits, consider using other types of media:
- Infographics
- Charts & graphs
- Illustrations & animations
- Video clips
- Presentations
These can help add visual interest without increased photo requirements. Just be sure they are on topic and professional.
Conclusion
LinkedIn’s photo limits per post include allowing up to 4 photos, with individual photo files being up to 16MB in size. Exceeding these maximums will result in errors when trying to publish the post. The specific photo rules may also vary based on the type of post you are creating. By understanding and following LinkedIn’s photo restrictions, you can add visual appeal to your posts while staying compliant with the platform’s rules.