Attending an event provides numerous opportunities to generate valuable content to share on LinkedIn. Whether it’s a conference, seminar, networking event or trade show, you likely gained insights and made connections that are worth highlighting in your social media. However, it can be challenging to determine what to post that will interest your connections without simply rehashing parts of the event.
In this article, we’ll explore different types of content to create and share on LinkedIn after attending an industry event. We’ll provide tips on how to make your posts engaging and valuable to your connections.
Things to Keep in Mind
Before creating your LinkedIn posts, keep the following points in mind:
Your Audience
Consider what would interest your target audience and connections on LinkedIn. For example, if the event was very technical, you may want to focus more on key takeaways rather than step-by-step details. Or if many of your connections didn’t attend the event, provide enough background so they understand the context.
Variety of Content
Vary the types of content you share – don’t just publish the same types of posts repeatedly. Mix up long-form posts with shorter highlights or key quotes. Include photos, videos or other multimedia when possible to break up blocks of text.
Quality Over Quantity
It’s better to share one or two thoughtful, engaging posts rather than bombarding your feed with every single detail or photo from the event. Be selective and focus on the highlights.
Timeliness
Try to share content as soon as possible after the event while it’s still relevant. However, you can continue referencing insights from the event or connections you made for several weeks or months afterwards when applicable.
Types of Content to Share
Here are some ideas for great content to share on LinkedIn following your attendance at an industry event:
Key Takeaways
Share 3-5 of your biggest takeaways from the event. These could be things you learned, important trends you noticed, or ways you’ll apply insights from the event in your own work. Bullet points or a numbered list help highlight each takeaway.
Example Key Takeaways Post
My key takeaways from the Digital Marketing Summit:
– SEO and content marketing continue to be top priorities for brands in 2023. Keyword research and optimizing for topics rather than just keywords are critical.
– Conversational AI is emerging as a powerful tool for chatbots and virtual assistants. Brands should start thinking about how to implement this technology.
– With third-party cookie phase-outs underway, zero-party data and first-party data strategies are essential for digital marketing success.
Event Recap
Provide an overview “recap” of the event, summarizing the topics covered, key announcements, major trends, and your overall thoughts on the event. Recaps give helpful context to those who did not attend.
Example Event Recap Post
Last week I attended the Digital Marketing Summit in Chicago along with over 3,000 marketing professionals. The jam-packed schedule included 150+ sessions focused on SEO, content marketing, email marketing, social media strategy, new technologies like AI and VR, and more. Key themes I noticed were the importance of understanding your customer journey and designing cross-channel experiences rather than siloed campaigns. Creativity and storytelling are also increasingly critical for standing out. The highlight for me was the keynote from Lee Odden – his strategic insights on growth marketing and leveraging influencer partnerships were extremely valuable. I’m already implementing some of his tips! Overall it was an inspiring few days with lots of new connections made and insights to apply.
Quotes and Soundbites
Share relevant quotes from speakers and presenters that resonated with you. These short, punchy posts break up longer blocks of text. Ensure quotes are impactful on their own when taken out of context.
Example Quote Post
“If you aren’t creating content tailored to the 5 stages of the customer journey, you’re missing opportunities to connect with buyers at each critical phase.” – Sophia Lucas, CMO of MarketRight, during her session on mapping content to the customer journey.
Photos and Videos
Images and videos add visual interest to your LinkedIn feed. Post photos of presentations, speakers, panels, the venue, or even selfies with new connections. For videos, take short clips of a thought leader remark or a snippet of a particularly interesting presentation.
Example Photo Post
Loved catching up with longtime mentor Bob Smith at this week’s Digital Marketing Summit and getting his insights on optimizing our social media strategy. Grateful for the guidance!
Personal Reflections
Share your own reflections on the key lessons, themes, or insights from the event. What will you do differently going forward as a result? How did the event change your point of view? Personal perspectives show your unique experiences.
Example Reflection Post
After attending the Social Media Marketing Conference, I’ve been reflecting on how I can be more innovative and “outside the box” with our company’s social strategy next year. The sessions on leveraging new platforms like TikTok as well as using influencer and employee advocacy showed me we need to expand beyond our usual content and engagement approaches. My key takeaway is that we should take more risks and embrace creativity in order to stand out and better resonate with our audiences. I’m excited to brainstorm fresh ideas and start testing some new unconventional strategies!
Ideas and Tips
Share actionable ideas, tips, or recommendations from speakers and sessions. These practical posts provide value to your connections. Focus on one idea at a time for clarity.
Example Ideas Post
One great tip from a Digital Advertising Summit session – place Facebook and Instagram ads in the morning and early afternoon for better clickthrough rates. The presenter shared data showing engagement tends to be higher during the first half of the day. We’re going to start optimizing our social ad timing and see if it impacts performance.
Trends or Research
Discuss key trends or new research covered at the event. Share statistics or data that quantify the trends. Links or images can provide evidence. This shows you’re on top of the latest developments.
Example Trends Post
A new content marketing study from CMIC was revealed at the Content Marketing Conference:
– 76% of B2B marketers plan to increase their use of personalized content in the next 12 months
– Marketers using personalized content report a 14% higher conversion rate over those with a one-size-fits-all approach
Tailoring content to specific audiences is clearly critical for resonating and driving action. As we create more eBooks, whitepapers and blog content next year, we’ll be incorporating more personalization with segmented offers and messaging.
Live Updates From the Event
Share posts in real-time as the event is happening highlighting speakers, announcements, key presentation points or award winners. This allows followers to experience aspects of the event remotely.
Example Live Post
Loving the keynote from @SamanthaH at #CMWorld – she just revealed that 65% of Gen Z investors are now investing in cryptocurrencies and shared tips for financial brands on how to reach this audience. More great insights coming up!
Lists or Roundups
Create roundup posts of the event’s “Top 10 moments,” “5 key announcements,” “9 speakers you need to know” or similar list-based summaries. Lists break information down into easily digestible takeaways.
Example Roundup Post
The top 10 digital marketing tips I learned at this week’s Social Media Marketing Summit:
1. Leverage short-form video content on TikTok and Reels
2. Humanize your brand with behind-the-scenes transparency
3. Use influencer marketing to authentically connect with audiences
4. Optimize social content for vertical viewing
5. Prioritize mobile page speed and UX
6. Utilize chatbots and messaging to qualify leads
7. Experiment with newer platforms like Discord and Clubhouse
8. Develop first-party data strategies
9. Test bringing your product into the virtual world
10. Analyze data to identify ideal future customers
Panel or Interview Recaps
For panel discussions or interviews, summarize key questions and insights. Share the most interesting perspectives from panelists. Include quotes when possible.
Example Panel Recap
Some highlights from an insightful panel on the future of email marketing:
– “Even with new emerging channels, the inbox is still so critical to engage your audience.” – Lisa Chen, Email Marketing Director at Suzy’s Startup
– “We’re focused on sending emails that build relationships and connections, not just promotions.” – Tom Wu, VP of Email at Acme Co
– When asked about trends like AI-generated content, most agreed it can supplement human-crafted emails but not fully replace them. Personalization and authenticity are still key.
Lots of great advice for continually improving our email strategies while leveraging new technologies to enhance relevance and engagement.
New Connections
Spotlight new connections you made by tagging and thanking them. This surfaces your expanded network while showcasing thought leaders.
Example New Connections Post
It was an honor to meet @CarlaJames, the Founder and CEO of Social Media Rockstars, at yesterday’s conference! Her story of building a thriving social media agency from the ground up inspired me. Grateful for the advice she shared on how we can continue excelling on social and delivering results for our clients.
Conclusion
Attending industry events generates no shortage of potential content for your LinkedIn profile. The key is being selective about what you choose to post to maximize value for your connections. Focus on sharing high-quality posts that summarize key insights, trends, ideas and experiences from the event.
Aim for a diversity of content – key takeaways, photos, quotes, reflections, lists and more. And remember to keep providing value and engaging with your audience long after the event concludes. With the right mix of inspiring, informative and engaging event-related content, your LinkedIn feed will stay lively while demonstrating your thought leadership.
Content Type | Description | Example Post |
---|---|---|
Key Takeaways | List 3-5 of your biggest lessons or insights from the event | My key takeaways from the Digital Marketing Summit… |
Event Recap | Provide an overview “recap” of the event’s topics, announcements, etc. | Last week I attended the Digital Marketing Summit in Chicago… |
Quotes | Share impactful quotes from speakers and presenters | “If you aren’t creating content tailored to the 5 stages of the customer journey…” – Sophia Lucas |
Photos/Videos | Post visual content from the event | [Example Photo] |
Reflections | Share your personal thoughts, conclusions or lessons | After attending the Social Media Marketing Conference, I’ve been reflecting… |
Ideas & Tips | Provide practical, actionable ideas and best practices | One great tip from a Digital Advertising Summit session… |
Trends & Research | Discuss key trends, data and new research shared | A new content marketing study from CMIC was revealed… |
Live Updates | Post real-time updates as the event occurs | Loving the keynote from @SamanthaH at #CMWorld… |
Lists/Roundups | Share “top 10” lists or key takeaways roundups | The top 10 digital marketing tips I learned… |
Panel Recaps | Summarize key questions and insights from panels | Some highlights from an insightful panel on the future of email marketing… |
New Connections | Spotlight new people you connected with | It was an honor to meet @CarlaJames, the Founder and CEO of Social Media Rockstars… |