Your LinkedIn banner is valuable real estate that deserves thoughtful consideration. With limited space, you want to make sure you are putting your best foot forward and presenting information that will interest your target audience. When designing your LinkedIn banner for a company page, there are several key things you should include.
Your Company Name and Logo
First and foremost, your LinkedIn banner should prominently feature your company name and logo. This helps visitors immediately identify your brand and reinforces name recognition. Your logo should be sized appropriately to stand out without dominating the banner. Include your company name in a simple, easy-to-read font next to the logo. You want viewers to instantly know whose page they are visiting.
A Tagline
A tagline is a brief, memorable phrase that sums up your company’s mission or positioning. It serves as a quick introduction to what you do and grabs attention. For example, Nike’s tagline is “Just Do It.” Your tagline should be short, catchy and descriptive. Include it underneath your company name in your banner. This further cements your brand identity for visitors.
A Value Proposition
Your value proposition explains what makes your company unique and worth a customer’s time. It should highlight your competitive advantage. Include a clear, concise statement that speaks to who you serve and the key benefits you provide. For example, “We help busy mothers easily shop for healthy, organic meals.”
Visuals
Eye-catching visuals help draw people in and make your banner aesthetically pleasing. Select 1-2 high-quality photos or illustrations that represent your brand. Images of products, employees, headquarters or customer service scenes are ideal. Ensure any text on the images is large enough to read. Visuals break up text and engage viewers.
Accurate Coloring
Use colors that align with your brand identity and reinforce recognition. Your company logo colors are a safe bet. Even if you don’t have a logo, select palette colors that will resonate with your target audience. Bright, contrasting colors tend to work well on LinkedIn’s backdrop. Just be sure to avoid overly neon or distracting tones.
A Call-to-Action
A call-to-action gives visitors a clear prompt to take their next step. “Join our team,” “Schedule a Free Consultation,” “Become a Member” and “Download the Report” are solid CTA options. Place your CTA button prominently in the banner design. When visitors click on it, the button should link directly to the desired landing page.
Additional Contact Information
Consider including your company’s phone number, email address, physical address or social media handles. This gives visitors multiple ways to get in touch and learn more. However, be selective. You likely only have room for one or two contacts. Choose the options most aligned with your goals.
A Consistent Design
Your banner should use similar fonts, colors and styling as your website for a cohesive look. You want your banner to feel like an extension of your brand, not seem disconnected. Maintain this consistency throughout images, text and buttons. Aim for a polished, professional aesthetic.
Engaging Copy
The text in your banner should be compelling and dynamic. Use an enthusiastic tone and active voice. Focus on brevity and impact. Avoid overly formal or stale language. Craft copy that speaks directly to your audience and their needs. Aim to inspire viewers to learn more about your company.
Updated Content
Don’t just set your banner design and forget it. Revisit it every few months to keep the content fresh and relevant. Switch up visuals or introduce new products and initiatives. Update text to reflect seasonal offers. An outdated banner misses opportunities to connect with your audience.
A Strong First Impression
Your LinkedIn banner makes a vital first impression on visitors. Optimize this space to reinforce your brand identity and get your message across. A professional, eye-catching banner encourages engagement and interaction. Follow these tips to create a banner that effectively represents your company.
Examples of LinkedIn Banners
Here are a few examples of effective LinkedIn banners from real companies:
Company | Banner Design |
---|---|
Microsoft | Prominently displays the Microsoft name and logo in bold colors. Includes “Empowering every person on the planet” tagline. Shows an engaging image representing teamwork and technology. |
Amazon | Features the Amazon logo and “Work hard. Have fun. Make history.” tagline. Includes clickable “Jobs” button CTA. Uses image of the recognizable Amazon spheres. |
Accenture | Accenture logo + “Let there be change” tagline. Call to action buttons for “Follow Company” and “See Jobs.” Photo background of technology and global connections. |
Key Takeaways
To recap, focus on these elements when designing your LinkedIn banner:
- Company name and logo
- Tagline
- Value proposition
- Engaging visuals
- On-brand colors
- Clear call-to-action
- Contact information
- Consistent look
- Compelling copy
- Fresh content
With a well-crafted banner that leverages these components, you can make a strong first impression and effectively represent your company to the LinkedIn community.
Frequently Asked Questions
What size should my LinkedIn banner be?
LinkedIn banners display at 646 x 220 pixels. This slender, rectangular shape works well for including your logo, text, images, and call-to-action button.
What file type should I use?
JPG or PNG files work best for LinkedIn banners. Optimize your file to keep the size under 200 KB for faster load times.
How often should I update my banner?
Plan to refresh your banner every 3-6 months. This ensures the content stays relevant. Promote new products, initiatives or campaigns with each banner change.
Can I run A/B tests on different banner designs?
Yes, LinkedIn does allow A/B banner testing. You can set up different variations and see which ones have the best click-through rates.
Should I include promotional offers in my banner?
Occasional special offers are fine to include, but avoid making your banner too sales-focused. You want to highlight your brand identity and value proposition more prominently.
What’s the best CTA button for a LinkedIn banner?
“Follow Company” and “Visit Website” tend to perform well. “Learn More” and “Download” can also work. Test different CTAs to see what resonates most with your audience.
Conclusion
Your LinkedIn banner is prime real estate for your brand. Make the most of this space by highlighting your logo, tagline, visuals, value prop, and call-to-action. Use engaging copy and consistent branding. Refresh frequently to showcase new initiatives. Follow these best practices to create a banner that makes a stellar first impression on your audience.