When creating ads for LinkedIn, it’s important to understand the recommended image sizes to optimize your ads for this platform. LinkedIn offers a variety of ad formats and placements, each with their own image requirements.
LinkedIn Sponsored Content
Sponsored Content appears in the LinkedIn feed and allows you to publish branded articles and posts. The recommended image sizes for Sponsored Content are:
- Horizontal Image: 1200 x 627 pixels
- Square Image: 1200 x 1200 pixels
Horizontal images will take up more space in the feed compared to square images. Square images work well for branded content. Use high-quality, eye-catching images that will capture attention.
LinkedIn Text Ads
Text ads on LinkedIn contain a small thumbnail image next to the ad text. The recommended size for these thumbnails is 200 x 200 pixels. These small thumbnail images serve as a visual Representation of your brand. Optimize them to communicate your brand identity and align with your ad text.
Sponsored InMail
InMail ads enable you to send targeted emails directly to LinkedIn members. For InMail ads, you can include a banner image with dimensions of 600 x 100 pixels. This horizontal banner image appears at the top of the InMail ad. Use it to reinforce your brand and add visual interest.
Dynamic Ads
Dynamic ads automatically highlight specific products to targeted LinkedIn audiences. The required image size is 1200 x 1200 pixels. This is a square image that will showcase your product or offering. Use high-quality product photos or lifestyle images that look professional.
Message Ads
Message ads are innovative native ads that appear in the LinkedIn Messaging tab. The recommended image size is 1024 x 512 pixels. This horizontal image will act as the background for your customizable message ad content.
Lead Gen Forms
Lead Gen Forms allow LinkedIn members to fill out a form to convert directly within the LinkedIn platform. For the header image, the recommended size is 1200 x 628 pixels. You can also include a 60 x 60 pixel company logo in the form.
Other Prominent LinkedIn Ad Sizes
In addition to the main ad formats, here are some other notable LinkedIn ad sizes:
- Company / Showcase Page Banner: 646 x 220 pixels
- Company / Showcase Page Logo: 300 x 300 pixels
- Shared Image in Post: 536 x 536 pixels
- Recommended Video Length: Under 3 minutes
General LinkedIn Image Recommendations
When creating images for LinkedIn ads, keep these general guidelines in mind:
- Use high resolution images (at least 72 PPI)
- Leverage bold colors that represent your brand
- Highlight faces and emotions for engagement
- Optimize images for viewing on mobile
- Include minimal text and avoid crowded compositions
- Use visuals relevant to your target audience
- Test different image sizes and styles
Logo Requirements
Your LinkedIn company page requires a quality logo image. Here are the logo specifications:
- Square logo at 300 x 300 pixels
- Transparent PNG or GIF format preferred
- Maximum file size of 4MB
- Use official brand logo and colors
Cover Photo Specs
Your LinkedIn cover photo appears at the top of your company page. The ideal cover photo size is 1536 x 768 pixels. Key tips for your cover photo include:
- Use high resolution images
- Convey your brand identity and industry
- Highlight your products or culture
- Include minimal text
- Use vibrant colors
Profile Picture Recommendations
Your personal LinkedIn profile pictures should follow these best practices:
- Square photo size of 400 x 400 pixels
- Professional headshot or workplace photo
- Friendly facial expression
- Good lighting
- High resolution image
Tips for Optimizing Your LinkedIn Images
To optimize your LinkedIn ad and profile images, keep these tips in mind:
- Focus on authenticity – Show real employees, workplaces, products, etc.
- Spotlight your brand identity and values
- Use relatable scenarios and emotions
- Ensure critical elements are clearly visible
- Pick images that engage your target audience
- Use call-to-action overlay text when relevant
- Leverage unique image content
- Analyze performance and iterate on image selection
Sizing Images for Retina Displays
With the proliferation of Retina and high resolution displays, you may need to size your images at twice their display size. For example, if your image displays at 600 x 400 pixels, you would actually upload it at 1200 x 800 pixels. This allows the image to render crisply on both standard and high resolution screens. Refer to LinkedIn’s technical specifications for guidance.
Choosing Image File Types
The main image file type options for LinkedIn include:
- JPG – Great for photographs with minimal compression artifacts
- GIF – Supports animation and transparency
- PNG – Also supports transparency without loss of image quality
- SVG – Vector format ideal for logos and illustrations
Optimize your LinkedIn images by choosing the right file format based on the content and image characteristics.
Where to Source Strong LinkedIn Images
Finding impactful, professional images for LinkedIn can elevate your brand presence. Here are some top sources to discover great LinkedIn ad images:
- Custom Photoshoots – Arrange branded photoshoots showcasing products, employees, events, etc.
- Image Libraries – Stock sites like Getty Images, Shutterstock, Adobe Stock, etc.
- Employee Photos – In-house lifestyle and event photos.
- UGC Content – User generated content like customer tweets and Instagram posts.
- Designers – Hire designers to create custombranded visual content.
Mix up your image sources to maintain a fresh, authentic stream of visuals. But always ensure you have the appropriate rights to use any photos in your ads.
Tools to Create and Edit LinkedIn Images
If you need to create or edit images for LinkedIn, some helpful tools include:
- Adobe Photoshop – The leading image creation and editing software.
- Adobe Lightroom – Great for batch editing large image libraries.
- Canva – User-friendly graphic design platform to create social media graphics.
- Buffer – Social media management platform with image creation and editing tools.
- PicMonkey – Intuitive online image editor with templates and graphics.
Many other free and paid tools exist online as well. Look for ones that simplify resizing images and exporting them in the optimal format for LinkedIn.
Conclusion
Optimizing your LinkedIn ad and profile images is crucial for making a strong visual impact on the platform. Carefully follow LinkedIn’s recommended specifications for each image type and placement. Invest time into capturing and selecting quality images that will effectively engage your target audience and represent your brand story. With compelling, professional visuals that align with LinkedIn’s guidelines, you can boost your ad and content performance.
Ad Format | Image Size |
---|---|
Sponsored Content | 1200 x 627 pixels (horizontal) 1200 x 1200 pixels (square) |
Text Ads | 200 x 200 pixels |
Sponsored InMail | 600 x 100 pixels |
Dynamic Ads | 1200 x 1200 pixels |
Message Ads | 1024 x 512 pixels |
Lead Gen Forms | Header: 1200 x 628 pixels Logo: 60 x 60 pixels |
LinkedIn Company Page Specs
Image Type | Size |
---|---|
Cover Photo | 1536 x 768 pixels |
Logo | 300 x 300 pixels |
LinkedIn Profile Picture Specs
Image Type | Size |
---|---|
Profile Picture | 400 x 400 pixels |
In summary, carefully follow LinkedIn’s image specifications for each ad type and page element. Invest in high quality, visually impactful photos that reinforce your brand identity. Optimize your images for maximum clarity and engagement. With compelling LinkedIn images that align to recommended sizes, you can boost ad and content performance.