LinkedIn is a popular professional networking platform used by millions of businesses worldwide. Having an eye-catching LinkedIn business page that accurately represents your brand is crucial for making a good first impression and attracting new connections. One important element of an effective LinkedIn business page is the header image.
Quick Answer
The recommended size for a LinkedIn business page header image is 1584 x 396 pixels. This size ensures the image will display properly across all devices and screen sizes.
Header Image Size Requirements
LinkedIn specifies that business page header images should be:
- 1584 pixels wide by 396 pixels tall
- Landscape orientation (wider than taller)
- JPG, PNG, or GIF format
- Max file size of 8MB
These are the optimum dimensions for business page headers on both desktop and mobile. This size header will display correctly across all platforms without getting warped or pixelated.
Why Do Dimensions Matter?
Following LinkedIn’s recommended 1584 x 396 pixel size is important for several reasons:
- Displays properly on all screens – Desktop users will see the full header, while mobile users will see a cropped version that works for smaller screens.
- Looks professional – Crisp, high-quality image scaled to the right size.
- Loads fast – Appropriately sized image will have a lower file size for quick loading.
- Reflects well on brand – Header acts as a “billboard” so the image needs to showcase your brand in the best possible light.
In contrast, an image that is blurry, pixelated, squished, or slow to load will create a poor impression.
Image Size Do’s and Don’ts
To ensure your LinkedIn business page header has the right impact, keep these size guidelines in mind:
Do:
- Use an image sized exactly 1584 x 396 pixels.
- Pick an eye-catching, high-quality image.
- Select a landscape orientation vs. portrait.
- Optimize the file size by saving as a compressed JPG.
Don’t:
- Use an image smaller or larger than 1584 x 396 pixels.
- Pick a low-resolution, pixelated image.
- Use a tall, portrait-oriented image.
- Save the image at maximum quality if larger than 8MB.
How to Customize Your Header
Wondering how to customize your LinkedIn business page header? Here are the steps:
- Click “More” at the top right of your LinkedIn page and select “Manage my business profile”.
- Click “Images” on the left sidebar.
- Under “Header images” select “Upload image”.
- Choose an image file from your computer sized 1584 x 396 pixels.
- Position or crop the image as desired.
- Click “Save changes”.
Your updated business page header will now display to your profile visitors.
Mistakes to Avoid
To ensure your LinkedIn header is optimized, avoid these common mistakes:
- Using an overly text-heavy or busy image – It will be hard to read.
- Not including your company logo – Brand recognition is important.
- Selecting a low-quality image – Pixelation will look unprofessional.
- Choosing an image that’s too narrow – It will get stretched out.
- Displaying an outdated image – Keep your image up-to-date.
Image Recommendations
Not sure what image to use? Here are some excellent choices for LinkedIn business page headers:
- Your company’s logo or name
- A major product or service you offer
- Your office headquarters exterior
- A relevant industry image or infographic
- Your company’s leadership team
- An eye-catching graphic that represents your brand
Customizing Your Header on Mobile
Wondering how your header image appears on mobile? LinkedIn will automatically crop and resize your desktop header for an optimal mobile viewing experience.
When customizing your header, you can preview how it will appear on mobile by selecting “Mobile preview” above the image. This allows you to test different portions of the image to ensure the focus and messaging come through on mobile screens.
Tips for Designing an Impactful Header
Follow these best practices when designing your LinkedIn business page header for maximum visual impact:
- Use high-quality images – Low resolution images will look blurry or pixelated.
- Keep text minimal – Headers aren’t made for heavy text. Use sparingly.
- Select eye-catching colors – Vibrant colors attract more attention.
- Feature your product or service – Help visitors immediately understand what you offer.
- Reinforce branding – Include logos, fonts, coloring, etc. on brand.
Tools to Create Header Images
Don’t have design experience? You can easily create a stunning LinkedIn header even without advanced design skills. Here are some easy tools you can use:
- Canva – Online graphic design platform with templates. Free basic version available.
- PicMonkey – Intuitive photo editing and design features. Free plan available.
- Adobe Spark – Create graphics and short videos in minutes. Free version available.
- Bannersnack – Make impressive banner ads and images. Free trial available.
Each of these tools makes it simple to customize images in the exact 1584 x 396 pixel size needed for LinkedIn header images.
Examples of Great LinkedIn Header Images
Need some inspiration for your own business page header? Here are examples of brands with top-notch LinkedIn headers:
- Slack – Simple logo on solid color background.
- Adobe – Bold image highlighting creative products.
- Airbnb – Vibrant global community images.
- Amazon – Clean logo with call-to-action.
- Google – Imagery tied to their “Do the right thing” motto.
Study headers from top companies in your industry to generate ideas you can apply to your own LinkedIn presence.
Track Performance with Analytics
Wondering if your LinkedIn header image is effective? The platform provides analytics so you can see how well your content is performing.
To view data on your header, go to the “Analytics” tab from your Company Page dashboard. Key metrics to analyze include:
- Impressions – Number of times your header was displayed.
- Clicks – How often people clicked on your header.
- Engagement – Interactions with your header content.
Review this data weekly or monthly to see what content resonates and what could be improved. Make periodic updates to keep your header fresh and engaging.
Conclusion
Your LinkedIn header image is valuable real estate, acting as a billboard for your brand. By following the recommended 1584 x 396 pixel size, choosing high-quality images, and designing for both desktop and mobile users, you can make a powerful first impression.
Refresh your header regularly with updated content that reflects new products, initiatives, or campaigns. And be sure to use LinkedIn’s analytics tools to optimize based on performance data.
With a polished, professional header that effectively communicates your brand, you can attract more quality connections and get more value from your LinkedIn business page.