Having the right size cover image for your LinkedIn company profile is important for making a strong first impression on visitors to your page. The cover image is one of the first things people will see when they land on your company’s LinkedIn profile, so you’ll want to make sure it looks professional and engaging.
LinkedIn Recommended Cover Image Sizes
LinkedIn recommends using an image that is at least 1400 x 425 pixels. This ensures the image will display properly across platforms and devices without getting distorted or pixelated.
Here are the recommended LinkedIn cover image dimensions:
Device | Dimensions |
---|---|
Desktop | 1584 x 396 pixels |
Tablet | 1192 x 396 pixels |
Mobile | 600 x 200 pixels |
As you can see, the desktop size is the largest at 1584 x 396 pixels. This is because on a desktop most of the cover image will be visible, so you want high resolution. On mobile devices, only the top portion of the image will show, so a smaller 600 x 200 pixel image works there.
Tips for Creating a Cover Image
Here are some tips for designing an effective LinkedIn cover image within the recommended dimensions:
- Use high-quality, professional images. Make sure your photo is crisp and clear at the largest desktop size.
- Include your company logo. Position it prominently in the top left or right corner so it’s visible even on mobile.
- Keep text to a minimum. The image should complement your company name and description rather than repeat it.
- Add graphics sparingly. Simple background patterns or subtle design elements work best.
- Use muted colors. Bright neon colors can overwhelm the profile. Stick to your brand colors.
- Highlight your product or service. Images showing your products in action draw attention.
- Feature your team. Group shots show the faces behind your brand.
Image Ideas for Different Industries
The type of image that works best often depends on your industry and what you want to highlight about your company. Here are some LinkedIn cover image ideas for different industries:
Technology Companies
- Product screenshots or product photos
- Stock images relating to technology, coding, etc.
- Minimalist graphic designs
- Team working on technology
Consulting Firms
- Stock image of businesspeople in meeting or workplace
- Infographics showcasing your expertise
- Photo of team collaborating on project
- Image relating to your specialty like HR, marketing, etc.
Creative Agencies
- Examples of creative work like logos, ads, web design screenshots
- Artistic graphic patterns and textures
- Photos from creative sessions or team events
- Stock images relating to creative fields like photography, design, etc.
Nonprofits and Causes
- Images relating to your mission like education, environment, etc.
- Photos of organization leaders or community members
- Infographics about issues addressed by your nonprofit
- Minimalist design with logo and colors
Using Images to Align With Your Brand
Ultimately, your LinkedIn cover image should align with your overall brand identity and aesthetics. Use images, colors, and fonts that are consistent with your website, other social media pages, marketing materials, etc. This helps reinforce brand recognition.
For example, if your brand uses bright colors and quirky graphics, incorporate those elements. Or if you have a sophisticated, corporate brand, opt for more polished images. Just be sure any text or logos are large enough to be seen on mobile.
Tools to Create Cover Images
You don’t need advanced design skills to create an eye-catching LinkedIn cover image. There are many easy online tools you can use:
- Canva – Provides templates and easy drag-and-drop editing to create social media images. Has a LinkedIn cover size template.
- PicMonkey – Online photo editor with templates, graphics, effects and touchup tools to design images.
- Snappa – Intuitive graphic design platform with pre-sized templates and stock photos.
- Adobe Spark – Enables you to make professional graphics and images without design experience.
The templates and pre-sized options in these tools make it easy to create properly sized LinkedIn cover images.
Cover Image Ideas to Avoid
While you have lots of options for great looking cover images, there are a few types you’ll want to avoid:
- Pixelated, distorted images – Make sure to use high resolution photos.
- Cluttered or busy images – Clean, simple designs look more professional.
- Outdated photos – Use recent images that reflect your current brand.
- Irrelevant stock images – Choose photos that relate to your industry and message.
- Text-heavy images – Keep text minimal and make sure text is large enough to read on mobile.
Updating Your Cover Image Frequently
Don’t just set your LinkedIn cover image once and forget it. Take advantage of this prime real estate by updating your image frequently. Here are some ideas for when to update it:
- When you release a major new product or service
- After a merger, acquisition or other major company news
- Around important company milestones like work anniversaries or number of employees
- For holidays like Thanksgiving or Christmas
- To promote specific campaigns and company events
- To drive traffic to your website or blog
- To highlight current partnerships or clients
- After a branding refresh with new colors, logo, etc.
Conclusion
Your LinkedIn company profile’s cover image is key for making a strong first impression and reinforcing your brand. Be sure to use high quality, professional looking images sized at 1584 x 396 pixels for best results on desktop.
Pick images that align with your industry and brand identity, and update frequently to promote company news and initiatives. With an engaging cover photo that looks great on all devices, you can effectively showcase your business to your LinkedIn connections.