LinkedIn is the world’s largest professional network platform, with over 830 million members worldwide as of October 2023. As a social media site focused on career networking and job seeking, LinkedIn offers premium subscriptions that provide additional features and benefits beyond the free basic account.
LinkedIn Premium Career
LinkedIn Premium Career is LinkedIn’s core premium subscription plan. It provides users with additional tools and insights to help advance their careers, such as:
- Seeing who’s viewed your profile
- Contacting recruiters directly
- Taking unlimited Learning courses
- Receiving interview preparation and coaching
- Viewing expanded profiles of other users
- Seeing more content in your news feed
LinkedIn Premium Career has two pricing tiers based on the frequency of billing:
Plan | Price (per month, billed annually) |
---|---|
Premium Career Monthly | $29.99 |
Premium Career Annual | $24.99 ($299.88 per year) |
So the annual plan offers savings compared to the monthly plan. Both offer the same features, just differing billing cycles.
LinkedIn Premium Business
LinkedIn Premium Business is a step above Premium Career, offering enhanced tools for promoting yourself and your business. Features of Premium Business include:
- InMail messages to contact anyone on LinkedIn
- Analytics about content and audience engagement
- Posting longer-form articles on LinkedIn
- Creating special offers for your products/services
- Tools for finding and contacting clients
- Advertising campaign management
As with Premium Career, Premium Business has monthly and annual pricing options:
Plan | Price (per month, billed annually) |
---|---|
Premium Business Monthly | $59.99 |
Premium Business Annual | $47.99 ($575.88 per year) |
LinkedIn Sales Navigator
LinkedIn Sales Navigator is LinkedIn’s subscription for sales professionals. It focuses on lead and account management tools to help identify, build relationships, and close deals with prospects and customers. Key features of Sales Navigator include:
- Seeing full profiles of prospects
- Relationship maps to visualize connections
- Alerts when prospects meet saved search criteria
- Messaging credits to contact prospects
- Saved lead lists and account management
- Team collaboration tools
Sales Navigator has four pricing tiers based on the number of search results and message credits needed:
Plan | Price (per month, billed annually) |
---|---|
Professional | $64.99 |
Team | $77.99 |
Business | $97.99 |
Enterprise | Custom pricing |
The higher tiers offer more search results, InMail credits, and user seats to support larger sales teams.
LinkedIn Learning
LinkedIn Learning provides access to over 16,000 online courses across business, technology, and creative topics. Courses are delivered through pre-recorded videos by industry experts. Key features of LinkedIn Learning include:
- Unlimited access to the full course library
- New courses added every week
- Downloadable course materials
- Earn certifications by completing courses
- Offline viewing on mobile
- Analytics to track learning progress
LinkedIn Learning offers individual and enterprise subscriptions:
Plan | Price (per month, billed annually) |
---|---|
Individual | $19.99 |
Enterprise | Custom pricing |
The enterprise plan offers admin tools for managing and assigning courses to large teams.
LinkedIn Recruiter
LinkedIn Recruiter is a talent acquisition platform for identifying, engaging, and hiring candidates through LinkedIn. Key features include:
- Searching the LinkedIn network with filters
- Candidate management tools
- Automated screening questions for applicants
- Integration with applicant tracking systems (ATS)
- Team collaboration and talent pools
- Reports on hiring metrics
There are three pricing tiers for LinkedIn Recruiter based on features and team size:
Plan | Price |
---|---|
Recruiter Lite | $649.90 per seat, per year |
Recruiter Professional | $1,999.92 per seat, per year |
Recruiter Corporate | Custom pricing |
The Corporate plan offers enterprise-level support, management, analytics, and integrations.
Conclusion
In summary, LinkedIn offers a range of premium subscriptions to serve different professional needs:
- Premium Career – For individuals seeking to advance their careers
- Premium Business – For business marketing, sales, and branding
- Sales Navigator – For sales professionals to identify and engage prospects
- Learning – For unlimited access to expert-led courses
- Recruiter – For talent acquisition teams to source and hire candidates
Subscriptions provide additional features beyond LinkedIn’s free offerings, with pricing tiers based on the level of access, tools, and support needed. The premium models allow LinkedIn to monetize its platform and extensive user base for continual growth and development.
While subscriptions can provide enhanced capabilities, LinkedIn’s core networking platform remains
free to use. With over 690 million users, LinkedIn continues to connect professionals worldwide, making it a go-to resource for building career and business opportunities.
LinkedIn allows you to grow and engage your network for free. Then for power users, it offers paid subscriptions to take your career, business, sales, recruiting, and learning pursuits to the next level with robust tools, insights, and resources.
So in whatever way you use LinkedIn, from passive networking to active lead generation, it aims to provide helpful solutions. LinkedIn’s vision is to create economic opportunity for every member of the global workforce. By connecting professionals to each other and the insights they need, LinkedIn hopes to empower people to become more productive and successful.
While some services carry a price tag, the ultimate goal is to foster greater professional inclusion and advancement. With evolving products and subscriptions, LinkedIn continues striving to effectively match individual and business needs for the betterment of the worldwide working community.
Whether you use LinkedIn’s free or paid services, the power of the platform rests in the hands of its members. By actively engaging with your network, thoughtfully creating content, and proactively helping others, you maximize LinkedIn’s potential. Harness your own professional skills and connections to make a difference, progress your career, and elevate others. Ultimately, that collective impact creates economic and social value that no subscription alone can fulfill.
So as you consider LinkedIn’s premium offerings, also reflect on how you can best utilize the free resources already available to achieve your professional purpose. The tools are there to unlock possibilities, but you hold the key.