LinkedIn notes allow you to share long-form content on LinkedIn to establish thought leadership, promote your brand, drive engagement, and expand your reach. When deciding what to write in a LinkedIn note, consider your goals and audience. Here are some tips for getting started:
Share industry insights and trends
LinkedIn notes are a great place to share your perspective on developments in your industry. Offer insights on new technologies, research, best practices, or trends. Educate your audience and establish yourself as a thought leader.
Discuss career and professional development topics
Many LinkedIn users are interested in advancing their careers. Share advice on skills to learn, interview preparation, networking, resume writing, and other professional development topics. This can attract new connections and demonstrate your expertise.
Highlight your company culture and work
LinkedIn notes provide a space to showcase your company, culture, and work. Share successes, milestones, new initiatives, and other updates. This gives visibility into your brand and helps attract potential hires or partners.
Promote your products or services
Notes can be used for light self-promotion or to generate leads. Discuss how your product or service solves pain points for your target audience. Focus on showing value vs. overt advertising.
Share career journey and lessons learned
Many LinkedIn users seek career advice and insights. Share key lessons, challenges and wins from your own professional journey. Relatable stories and transparency can build connections.
Discuss relevant books, podcasts, or events
Notes allow you to point your network to helpful resources like books, podcasts, events and other media. Share key takeaways, insights and recommendations. This demonstrates value.
Reply to industry news or stats
Current events or research stats on LinkedIn can provide fodder for notes. Offer your commentary, analysis or advice related to the news. Position yourself in the conversation.
Share conference or event takeaways
Attending an industry conference or event? Use notes to recap key lessons, themes, announcements and takeaways from the experience. This builds authority and recall.
Publish speeches, presentations, or talks
Gave a compelling speech or presentation? Repurpose the content through a LinkedIn note to extend the lifespan. This provides added visibility and sharing.
Spotlight clients, case studies, or projects
Notes allow you to delve into client work, case studies or projects to showcase achievements. Discuss challenges, solutions, results and impact. Build social proof.
Share tips or how-to guides
How-to style notes with tips, tactics or guides can provide value and establish expertise. Focus on topics and pain points relevant to your audience and industry.
Discuss common questions and FAQs
Identify frequently asked questions from your customers or community and use notes to provide helpful answers. This content can also drive SEO.
Give back with pro bono advice
Contribute your expertise through notes by answering common questions from students or job seekers. This gives back while positioning you as an authority.
Publish interviews with industry influencers
Conduct Q&As with respected leaders, partners or clients and share the interviews through notes. The insights can attract an interested audience.
Comment on LinkedIn posts
Engage with your network by publishing more detailed responses to interesting LinkedIn posts as notes. This builds relationships and credibility.
Address relevant controversies or debates
Weigh in on a relevant, productive debate or controversy within your industry. Bring nuance, expertise and insights to the issues being discussed.
Share ideas and support causes
Notes provide a space to discuss ideas or causes you are passionate about like sustainability, inclusion or giving back. Align with your brand values.
React to current events
Chime in on the latest news event impacting your industry or community. Share informed opinions, analysis and context.
Announce company news or initiatives
Amplify important company announcements like new funding, products, hires, initiatives or campaigns through notes. Go in depth.
Publish excerpts or summaries
Share key excerpts, statistics, lessons or takeaways from published works like books, research or articles. Drive curiosity.
Ask questions to spark discussion
Pose thoughtful questions on industry trends, business strategies or other topics to engage your audience. Request feedback or opinions.
Give recognition or shoutouts
Thank partners, employees, clients or collaborators through public recognition in notes. This builds goodwill in your network.
Share personal or professional milestones
Notes allow you to get personal and celebrate wins like new jobs, projects, anniversaries or other milestones. Be authentic.
Republish and link to external blog posts
Cross-promote other content by reposting excerpts from your external blog posts. Add LinkedIn-specific context.
In summary, LinkedIn notes provide a flexible medium to share a wide range of valuable content with your professional network. Consider your goals, audience interests and brand voice when deciding what to write about. Focus on generating value for others while positioning yourself as a trusted authority.