LinkedIn provides various options to showcase media on your profile. This includes adding photos, videos, presentations, documents and more. The media options allow you to highlight your skills, experience and accomplishments in an engaging visual format.
Profile Photo
Your profile photo is one of the first things people will notice on your LinkedIn profile. It’s important to use a professional headshot that presents you in the best possible light. Your photo will appear alongside your name and headline on your profile.
To add or change your profile photo:
- Go to your profile
- Click on the photo icon in the top right
- Upload a new photo from your computer or take a new one using your webcam
- Crop the photo and make any adjustments
- Click Save
Tips for a great profile photo:
- Use a current, professional-looking headshot of just you (no cartoons or logos)
- Dress professionally as you would for an interview
- Look directly into the camera with a smile
- Ensure your photo is high quality with good lighting (no grainy webcams shots)
- Consider having it professionally taken
Background Photo
You can also add a background photo that appears at the top of your profile page. This helps showcase your personality and interests.
To add a background photo:
- Go to your profile
- Click on the background photo placeholder
- Upload a photo from your computer
- Position and crop it as desired
- Click Save
Tips for a great background photo:
- Choose an interesting, eye-catching image that represents you
- Avoid cluttered or blurry photos
- Use high-quality images that look good on a large scale
- Stick to tasteful, professional themes
Media Gallery
The media gallery on your LinkedIn profile allows you to showcase videos, photos, presentations, documents, PDFs and more. This multimedia content can help demonstrate your skills and expertise.
To add media to your gallery:
- Go to your profile
- Click “Add profile section”
- Select “Media”
- Give the gallery a title
- Upload or link files from your computer or cloud storage
- Organize the order of your media
- Click Save
Tips for your media gallery:
- Include presentations, infographics, project samples, publications etc.
- Show off videos demonstrating your public speaking skills
- Add photos from conferences, volunteer events, workshops etc.
- Only include media relevant to telling your professional story
Rich Media Posts
You can include engaging photos, videos and documents directly in your LinkedIn posts. Adding rich media makes your posts stand out and provides helpful visual elements.
To include rich media in a post:
- When writing a post, click the camera, video camera or document icon
- Select a file to upload from your computer
- The media will be featured at the top of your post
- Add a compelling caption and description
Tips for rich media posts:
- Use eye-catching images and graphics that tie to your post content
- Post short video clips introducing yourself or discussing your work
- Share key documents, presentations and projects
- Leverage media that is relevant to your industry and audience
Portfolio
LinkedIn’s portfolio feature allows you to showcase your work in a visual, gallery-style format. This is ideal for displaying creative projects, documents, websites, videos and more.
To add a portfolio:
- Go to your profile
- Click “Add profile section”
- Select “Portfolio”
- Give your portfolio a name
- Upload and organize your work examples
- Include captions and descriptions
- Click Save
Tips for your portfolio:
- Curate your best, most impressive work samples
- Tailor projects to your target roles and industry
- Use portfolio pieces that demonstrate relevant skills
- Ensure each item includes informative captions
Certifications
Displaying certifications on your LinkedIn profile allows you to showcase your educational achievements, specialized training and credentials. Certifications appear as media elements that can include the certification logo, issue date and other details.
To add certifications:
- Go to your profile
- Click “Add profile section”
- Select “Licenses & certifications”
- Fill in the certification details including title, organization, issue date etc.
- Upload a file or image of the certification (optional)
- Click Save
Tips for certifications:
- List certifications relevant to your industry and target roles
- Highlight licenses that enable you to legally practice your profession
- Include prestigious awards and specialized training programs
- Keep certifications up to date by re-taking exams and renewing as needed
Featured
You can feature selected media items like images, documents, videos and presentations at the top of your profile for increased visibility. Featuring your best work gives visitors an immediate look at your capabilities.
To feature media:
- From your profile, click “Featured”
- Click the “+” icon to add featured media
- Select up to 3 pieces of media from your profile
- Organize the order using the click and drag feature
- Click Done
Tips for featuring media:
- Choose engaging, professional media samples
- Feature items that demonstrate your skills and qualifications
- Rotate selections periodically to showcase different projects
- Don’t overcrowd this space – quality over quantity
Cover Images
You can customize the cover images that appear at the top of your profile sections. Using relevant, high-quality cover images helps catch visitors’ attention.
To add cover images:
- Go to the section you want to customize
- Click the camera icon to replace the default cover photo
- Upload an image from your computer
- Position and crop it
- Click Save
Tips for great cover images:
- Select eye-catching photos relevant to each section
- Use high-resolution images
- Avoid busy backgrounds that distract from text
- Opt for interesting but professional themes
Showcase Pages
With LinkedIn Showcase Pages, you can create dedicated pages to highlight your portfolio, products, services, brands, causes and more. These pages include areas for rich media like photos, videos, presentations and documents.
To create a Showcase Page:
- Go to LinkedIn Settings
- Under Account, select Create a Company Page
- Choose Showcase Page and fill in details
- Add visual media that brings your page to life
- Post regular updates to engage your audience
Tips for Showcase Pages:
- Use for portfolios, thought leadership, personal branding etc.
- Leverage sections like Home, Posts, About and Media Gallery
- Drive visitors from your main profile with links
- Promote your page to build followers and engagement
Conclusion
Incorporating rich media into your LinkedIn presence can help you stand out, demonstrate your capabilities and strengthen your personal brand. Photos, videos, documents and presentations allow you to showcase work samples, knowledge and personality through visual storytelling. Take advantage of LinkedIn’s many media features to put your best foot forward.