UserZoom is a leading provider of user experience (UX) research and usability testing software. The company was founded in 2007 by Anxo Sanchez.
Anxo Sanchez, Founder of UserZoom
Anxo Sanchez is an entrepreneur and UX expert from Spain. After studying computer science and business, Sanchez worked for several years as a UX consultant. During this time, he saw a need in the market for an all-in-one UX research platform. This inspired him to start his own company, UserZoom.
Sanchez bootstrapped UserZoom and self-funded the company in the early days. He started off with a small team based in Spain developing the initial product. Within a few years, UserZoom gained traction with customers around the world. The company now has offices in the UK, US and Spain.
As founder and CEO, Sanchez has led UserZoom from a fledgling startup to one of the leading players in the UX software space. Under his leadership, the company has achieved several key milestones:
- 2007 – UserZoom is founded in Spain by Anxo Sanchez
- 2009 – First version of UserZoom platform is launched
- 2012 – Company expands with office opened in London
- 2015 – UserZoom raises $34 million in Series A funding
- 2016 – Platform is used by over 500 enterprise customers
- 2017 – US headquarters established in Austin, Texas
- 2019 – Annual recurring revenue exceeds $50 million
UserZoom’s Product Development
As a UX expert and entrepreneur, Sanchez focused UserZoom’s product development on solving key pain points for UX professionals:
- Lack of integrated platform – He created an all-in-one SaaS platform to bring UX research tools together.
- Data fragmentation – The platform provided centralized access to UX data and insights.
- Limited participant access – UserZoom expanded participant pools via third party panel integration.
- Data analysis – AI and machine learning features were added to automate analysis.
- Cross-team collaboration – Capabilities like project management and asset sharing increased collaboration.
These innovations have allowed UserZoom to stand out from legacy testing tools. The platform provides a seamless, end-to-end UX research workflow for enterprises.
UserZoom’s Growth and Funding
As one of the earliest entrants in the UX software space, UserZoom has capitalized on the growing demand for UX research and usability testing. Some key facts about the company’s growth:
- Customers: Over 1,000 enterprise customers globally across industries like technology, finance, retail, healthcare and more.
- Funding: Over $77 million raised from investors including Atlassian Ventures, General Atlantic and Northzone.
- Revenue growth: 100%+ ARR growth rate in recent years.
- Team size: Grown to over 200 employees distributed across Europe and US.
This rapid business growth has established UserZoom as a leader in UX research and usability testing software.
Year | Key Milestones |
---|---|
2007 | UserZoom founded in Spain |
2009 | First product launched |
2012 | Opened London office |
2015 | Raised $34 million Series A funding |
2017 | Opened Austin, TX US headquarters |
2019 | ARR exceeded $50 million |
UserZoom’s Product Offerings
UserZoom initially started with a focus on remote user testing. Over time, their platform has expanded into a suite of integrated UX research products:
- User testing – Remote moderated and unmoderated user testing capabilities.
- UX analytics – Features like heatmaps, session replays and funnel analysis.
- Surveys and feedback – Custom survey builder with targeting and advanced logic.
- Panels – Access to target participant groups on-demand.
- Integrations – 600+ integrations with tools like Jira, Slack, Salesforce.
This product expansion has allowed UserZoom to position itself as an end-to-end UX research platform suitable for large enterprises.
UserZoom’s User Testing Capabilities
UserZoom provides a range of user testing options:
- Live user testing – Moderated remote tests with integrated audio/video and real-time notes.
- Recorded tests – Unmoderated tests with session recordings and think-aloud capabilities.
- Mobile testing – Apps, mobile sites, prototypes tested on real devices.
- Web testing – Website, web apps, and responsive sites tested across browsers and devices.
- Integrated panels – Global panel of test participants managed in-platform.
These testing options allow teams to gather qualitative UX insights early and throughout the product development process.
Key Features of UserZoom’s Platform
Some of the key features of UserZoom’s UX research platform include:
- Centralized workspace – All projects, tests, data and reporting in one place.
- Testing templates – Moderator guides, question libraries, custom branding.
- Participant targeting – Advanced logic to target specific segments.
- Real-time analysis – Live sentiment, NPS and problem impact analysis.
- Data visualization – Heatmaps, session replays, journey maps.
- Integrations – Connect with tools like Slack, Jira, Figma and more.
These capabilities provide teams with flexibility and actionable insights during UX projects.
Leadership at UserZoom
As founder and CEO, Anxo Sanchez has built a leadership team to support UserZoom’s growth:
- Alfonso de la Nuez – Co-Founder & COO
- Ross Mason – Chief Revenue Officer
- Joshua Henshall – Chief Technology Officer
- UserZoom has over 200 employees globally across product, engineering, sales, marketing and customer success teams.
This leadership has been instrumental in driving UserZoom’s expansion into one of the leading UX research software platforms.
UserZoom’s Vision and Values
UserZoom has built its company culture around a core set of values:
- User focus – Always advocate for the end user experience.
- Innovation – Creative thinking and continuous improvement.
- Teamwork – Supportive, collaborative environment.
- Excellence – Drive for outstanding quality and results.
- Accountability – Take ownership and responsibility.
These values reflect UserZoom’s vision to foster better product experiences by empowering UX teams with the right insights and tools.
UserZoom’s Impact on UX
UserZoom has had a significant impact on the evolution of UX research and usability testing capabilities:
- Provided an integrated, end-to-end UX research platform.
- Scaled qualitative testing through broader participant access.
- Enabled more frequent, iterative research across development cycles.
- Automated time-intensive analysis work with AI and machine learning.
- Democratized access to UX insights across product teams.
- Set new standards for capabilities like session replays and heatmaps.
By solving pain points in traditional UX testing methods, UserZoom has helped drive broader adoption of user research best practices.
UserZoom’s Customers
UserZoom serves over 1,000 global enterprise customers. Some notable customers across industries include:
- Technology – Google, Microsoft, Oracle, SAP, Adobe
- Digital retail – Walmart, Marks & Spencer, Office Depot
- Financial services – Citibank, TD Bank, BNP Paribas
- Healthcare – Johnson & Johnson, GSK, Boston Scientific
- Education – McGraw Hill, Pearson, University of Florida
Many leading brands rely on UserZoom as part of their UX process and to gather customer insights.
Analyst Recognition of UserZoom
UserZoom is recognized by industry analysts as a leading provider in the UX software space:
- Named a Leader in The Forrester WaveTM: Digital Experience Monitoring, Q3 2020.
- Ranked a Strong Performer in The Forrester WaveTM: User Testing Platforms, Q2 2022.
- Included on G2’s 2022 Best Software List, based on user reviews.
- Won MarTech Breakthrough Award for “Best User Testing Platform” in 2021 and 2022.
This third-party recognition further reinforces UserZoom’s position as one of the top enterprise UX research and usability testing platforms.
Conclusion
In summary, UserZoom was founded in 2007 by Anxo Sanchez to provide an integrated platform for UX research and usability testing. As an entrepreneur and UX expert, Sanchez self-funded and bootstrapped the company in its early days.
Under his leadership as CEO, UserZoom has expanded into a suite of UX research products relied on by over 1,000 global enterprises. The company has raised over $77 million from investors and maintains a culture focused on user advocacy, innovation and teamwork.
Today, UserZoom is recognized by analysts as a leading UX software provider that has helped evolve research and testing capabilities. By centralizing access to qualitative insights, UserZoom enables companies to create better product experiences driven by user feedback.