As a business owner, you likely want to claim your company’s LinkedIn page to manage the brand presence and optimize engagement. However, you may find yourself unable to claim the page due to LinkedIn’s requirements. This article will explore the main reasons you can’t claim your company’s LinkedIn page and provide tips to resolve the issues.
You don’t have an approved company email address
To claim a LinkedIn company page, you need to have an email address on the domain that matches the company website URL. This is LinkedIn’s way of verifying that you actually represent the business. If you don’t have a company email set up yet, you won’t be able to complete the verification process. Here are some things you can try:
- Set up a company email address that matches your website domain (e.g. [email protected])
- Use Google Workspace, Outlook, or another provider to get company email accounts
- Add your company email to your LinkedIn profile’s contact info
- Go through the page claiming steps again using your new company email address
Your company website isn’t optimized
LinkedIn also checks that your company website is properly optimized and reputable before allowing you to claim the page. Here are some website optimization tips:
- Ensure your website is updated, mobile-friendly, and represents your brand appropriately
- Add key information like contact details, services, and products
- Include quality images, optimized page titles and meta descriptions
- Fix any broken links or errors
- Publish new, high-quality content regularly
Your personal LinkedIn profile needs improvement
You need an optimized, complete personal LinkedIn profile in order to claim your company page. Here are some profile tips:
- Add a professional headshot photo
- Include your full work history with detailed descriptions
- Customize your LinkedIn URL using your public name
- Write an informative summary highlighting your experience
- Get recommendations from colleagues and partners
- Join relevant LinkedIn groups and follow influencers/thought leaders
You don’t have enough connections
LinkedIn also evaluates your professional network size before allowing you to claim a page. Build your connections with these tips:
- Connect with colleagues, clients, partners, friends and family
- Engage with content from other profiles and companies to connect
- Join LinkedIn Groups related to your industry
- Use advanced search to find and connect with relevant profiles
- Import contacts from your email, phone, and social media accounts
- Connect in-person at events, conferences, and industry meetups
Your account lacks engagement
Professional activity on your profile can also impact your ability to claim a page. Increase engagement with these actions:
- Comment on posts, like, and share updates
- Publish your own updates regularly
- Ask and answer questions in LinkedIn Groups
- Follow hashtags related to your industry
- Send more connection requests using personalized notes
- Endorse skills for your connections
How to request claiming your LinkedIn company page
If you still can’t claim your company page after optimizing your profile, website, and engagement, you can request claiming access by contacting LinkedIn. Here is the process:
- Go to the LinkedIn help center and search for “request to claim my company page”
- Select the relevant help article and click “Contact Us”
- Choose the category “Company Page” and subcategory “Claiming issues”
- Explain why you need access and your relationship to the company
- Provide as much verification detail as possible (website, email address, etc.)
- Check your notifications for a response from the LinkedIn support team
- The review process may take several business days
With persistence and optimization, you can eventually gain access to claim your company’s LinkedIn page. This allows you to customize the brand presence, share updates, respond to comments and messages, analyze page analytics, and more.
Frequently Asked Questions
Why do I need to claim my company page on LinkedIn?
Claiming your LinkedIn company page gives you control over the brand presence, engagement, content, and messaging. Unclaimed pages can be outdated, spammed, or edited by anyone. Claiming it officially verifies you as the manager.
What are the requirements to claim a company page?
The main requirements are having an approved company email address, an optimized personal profile, enough connections, profile engagement, and a properly optimized company website.
How do I add a company email address?
You can add a company email in your LinkedIn profile’s contact info section. Use an email that matches your website domain (e.g. [email protected]). Set up a company email account through Outlook, Gmail, or another provider.
What happens if I still can’t claim my page?
If you have optimized everything and still can’t claim the page, you can contact LinkedIn directly through their help center. Explain why you need access to the page and provide verification details.
How long does it take to get access after requesting it?
The LinkedIn team aims to respond within 1-2 business days. However the full review process can take up to several business days before they grant you access to claim the company page.
Key Takeaways
- Claim your LinkedIn company page to control the brand presence and engage with followers.
- You need an approved company email, optimized website, connections, profile activity, and a complete personal profile.
- Build your network, improve your personal/company branding, publish engaging content, and optimize your website.
- If you still can’t claim it, request access directly through the LinkedIn help center.
Conclusion
Claiming your LinkedIn company page is important but can be challenging if you don’t meet the requirements. Focus on optimizing your personal/company branding, building connections, improving your website, and increasing engagement. If you still have issues, persistently contact LinkedIn support to request access to claim the page. With the right strategies, you can gain control over your brand’s LinkedIn presence.