There are a few possible reasons why people may not be able to share your LinkedIn post:
Your post settings don’t allow sharing
When you create a LinkedIn post, you have the option to set who can share it. The options are:
- Anyone on LinkedIn
- Your connections only
- Only you
If you have your post sharing settings set to “Only you,” then no one else will be able to share your post. Make sure your sharing settings are open to “Anyone on LinkedIn” or at least “Your connections only” if you want others to be able to share.
Your connections don’t find your post valuable
People share posts they find interesting, insightful, entertaining, or educational. If your connections don’t perceive value in your post, they likely won’t take the time to share it.
Make sure your posts provide some form of value to your audience. Share helpful tips, useful resources, or thought-provoking commentary. Posts that simply promote your company may be less likely to get engagement.
Your post didn’t show up in people’s feeds
With the algorithmic nature of LinkedIn’s feed, there’s no guarantee your connections saw your post when you shared it. If your post didn’t make it into their feeds, they can’t engage with it.
You can improve your reach by:
- Posting at optimal times when your audience is most active on LinkedIn
- Using relevant hashtags so your content shows up in hashtag feeds
- Interacting with your connections’ posts to increase engagement
- Paying to boost your post and target it to relevant audiences
People don’t know they can share your post
Some LinkedIn users may not realize they can share others’ posts. The share button isn’t the most prominently placed, so it can be easy to miss.
You can remind your connections they can share your posts by:
- Explicitly asking them to like and share your posts
- Sharing posts that have performed well and asking them to share again
- Commenting on connections’ posts and sharing your relevant posts
Your connections aren’t active sharers
While some people share content frequently on LinkedIn, others rarely or never use the share feature. Your connections’ sharing habits can impact how much your post gets shared.
Ways to inspire more sharing include:
- Creating share-worthy content as mentioned above
- Engaging individually with connections and asking them to share specific posts
- Commenting on connections’ posts to stay top of mind
- Highlighting when others share your content and thanking them
You have a small network
The size of your LinkedIn network can affect how much your content gets shared. More connections mean more potential shares for your posts.
Grow your network organically by:
- Commenting on others’ posts and connecting that way
- Joining relevant LinkedIn groups and engaging there
- Using LinkedIn’s connection suggestions to find new contacts
- Connecting with people you meet at events, conferences, etc.
Your industry isn’t a big sharing community
Sharing practices can vary significantly across industries. Some sectors, like technology, tend to share more content than others.
If your industry isn’t big on sharing, focus on providing value through your posts rather than shares alone. Seek out connections in other more sharing-focused industries as well.
You’ve hit LinkedIn’s sharing limits
LinkedIn does limit how often the same post can be shared to avoid spamming. If your post has been shared a certain number of times within a short window, further shares may be blocked.
You can likely get around this by spacing out further shares over time. The share limit resets after a period of no sharing activity.
Conclusion
With a strategic approach, you can increase shares of your LinkedIn posts. Consider your content quality, audience targeting, posting habits, network size, and industry dynamics when aiming to get more shares.
Focus on providing your connections with value, encourage sharing directly when appropriate, and keep engaging consistently.
Key Takeaways
- Check that your post settings allow sharing beyond just yourself
- Create content that provides value to your audience
- Post at optimal times when your audience is active
- Remind your connections they can share your posts
- Continue building your LinkedIn network over time
- Focus on value rather than shares alone if your industry doesn’t share much
Frequently Asked Questions
What are the LinkedIn post sharing settings?
When creating a LinkedIn post, you can set who is allowed to share it. The options are:
- Anyone on LinkedIn
- Your connections only
- Only you
The default setting is “Your connections only.”
How do I allow everyone to share my LinkedIn post?
When posting, choose the sharing dropdown menu and select “Anyone on LinkedIn” to allow all LinkedIn members to share your post instead of just your connections.
What types of LinkedIn posts get shared the most?
Posts that provide value through useful tips, thoughtful commentary, or entertaining content tend to get shared the most. Posts that simply promote your company may get less engagement.
How many times can a LinkedIn post be shared?
LinkedIn limits the number of times the same post can be shared as an anti-spam measure. This limit resets after a period of no sharing activity. Spacing out further shares over time can help maximize overall shares.
How do I get more shares on LinkedIn?
Ways to get more LinkedIn shares include:
- Creating valuable, engaging content
- Posting when your audience is most active
- Explicitly encouraging your connections to share your posts
- Using relevant hashtags to extend reach
- Continuously expanding your LinkedIn network
Sample Data Table
Post Type | Average Shares |
---|---|
Articles / Blog Posts | 50 |
Industry News | 80 |
Behind the Scenes | 100 |
Expert Tips / How To’s | 250 |
Interactive Polls | 300 |
This table shows average share numbers for different types of LinkedIn posts. Interactive polls and expert tips tend to get shared the most.