Having your LinkedIn ads account put on hold can be concerning, but there are some common reasons why this may happen. In most cases, the hold is temporary and can be resolved by taking a few actions. Here are some of the main reasons a LinkedIn ads account may be put on hold and what you can do about it.
Unresolved Payment Issue
One of the most common reasons for a LinkedIn ads account being put on hold is an unresolved payment issue. This could include:
- An overdue or unpaid balance on your ads account
- Expired or invalid payment method on file
- Billing threshold reached with no valid payment method
LinkedIn will put a hold on the account if there are outstanding payments due or the payment method on file is not valid. To resolve this:
- Pay any outstanding balance owed on the ads account.
- Update the payment method on file with valid credit card or other payment details.
- Increase your payment threshold if needed so your balance does not exceed the limit.
As soon as any payment issues are addressed, LinkedIn will remove the hold on the account in 1-2 business days.
Suspected Policy Violation
LinkedIn will also put an ads account on hold if they suspect you have violated their advertising policies. Some examples of policy violations that could trigger a hold include:
- Using misleading or inaccurate ad text
- Running ads with unethical products or services
- Targeting ads in a prohibited or inappropriate way
- Using unauthorized data or content in ads
- Engaging in fraudulent ad activity
If LinkedIn suspects any policy violations like these, they will put a hold on the account until the issue can be investigated and resolved. To get your account restored, you will need to:
- Remove any ads or targeting that may be in violation of LinkedIn policies.
- Request a review of the account and suspension through LinkedIn Ads Support.
- Provide clarification or documentation as needed to show compliance.
It may take a few business days for LinkedIn to complete their review and lift the hold, once any policy issues are resolved on your end.
Unusual Activity or Spike in Spend
If LinkedIn detects any sudden changes in advertising activity, such as a big jump in spend or suspicious account access, they may pause the account temporarily. This allows them to assess the activity and prevent potential fraud or abuse.
Some examples of unusual activity that could trigger a hold include:
- Rapid increase in daily ad spend
- Large number of ads created in a short period
- Ads targeting a significantly different audience
- Unexpected changes in geographic targeting
- Signs of unauthorized access to the account
If your account is paused due to irregular activity, you will need to clarify the reasons for the changes with LinkedIn Ads Support. Providing a reasonable explanation and assurance that the account has not been compromised will typically allow the hold to be removed within 1-2 days.
How to Get Your LinkedIn Ads Account Reactivated
If your LinkedIn ads account has been placed on hold, here are the key steps to getting it reactivated:
- Determine the reason for the hold – unpaid balance, policy violation, suspicious activity, etc.
- Address the underlying issue, such as paying an overdue balance, removing non-compliant ads, adding valid payment method, etc.
- Contact LinkedIn Ads Support through chat or your account representative.
- Clearly explain the issues and the actions you have taken to resolve them.
- Request a review of your account status.
- Provide any additional information needed to verify changes or normal account activity.
- Wait 1-2 business days for LinkedIn to review and reinstate your account.
Following this process allows you to properly communicate with LinkedIn, expedite the review process, and get your ads account restored quickly. The key is being proactive in identifying and addressing the underlying issues triggering the hold in the first place.
How to Prevent Your LinkedIn Ads Account from Being Put on Hold
While there are sometimes factors outside your control, there are also steps you can take to help minimize the risk of your LinkedIn ads account being paused or put on hold:
- Maintain valid payment details – Make sure there is always a valid credit card or payment method associated with your ads account to avoid overdue invoices or billing issues triggering a hold.
- Review policies frequently – Be familiar with LinkedIn’s advertising policies and ensure your ads and targeting align with their guidelines.
- Change ads gradually – Avoid drastic swings in the types of ads you run or spending amounts, which can appear suspicious.
- Note changes in access – Watch for any unauthorized or unusual access to your LinkedIn account that could indicate compromised credentials.
- Stay on top of notifications – Read any alert messages sent by LinkedIn to address any reported issues right away.
- Reach out at first sign of trouble – If you see any indicators that your account could be at risk of a hold, connect with LinkedIn support immediately for help.
Being proactive and communicating openly with LinkedIn about any changes or risks can go a long way in preventing your ads account from being put on hold unnecessarily.
Frequently Asked Questions
Here are answers to some common questions about LinkedIn ads accounts being put on hold:
Why did my LinkedIn ads account get put on hold suddenly?
There are a few reasons LinkedIn may suddenly put an ads account on hold, including an overdue balance, suspicious activity like a spike in spending, or policy violations from bad ads or targeting.
Can I still access my LinkedIn ads account if it’s on hold?
You will have limited read-only access to your ads account while it is on hold. You cannot create, edit, or run ads until the hold is removed.
How long will it take for LinkedIn to remove the hold?
In most cases LinkedIn will lift the hold within 1-2 business days once any underlying issues, such as payments or policy violations, have been resolved.
What happens to my ads and campaigns if my account is on hold?
Your existing ads and campaigns will be paused until the hold is removed. They will resume running once your account is in good standing again.
Can I create a new LinkedIn ads account if my current one is suspended?
You should not attempt to create a new LinkedIn ads account to avoid a hold. This would be considered circumvention and your new account will likely be banned as well.
Conclusion
Having your LinkedIn ads account placed on hold can certainly be worrisome and negatively impact your advertising efforts. However, identifying the reason for the hold and taking swift action to address any issues is the key to getting your account restored quickly.
Maintaining open communication and building a compliance-focused approach can go a long way in preventing hold situations in the first place. With some care and effort, you can keep your valuable LinkedIn advertising account in good standing.