LinkedIn is a popular social media platform used by professionals to build their network and further their careers. One of its key features is the ability to post updates that appear in your connections’ feeds. However, sometimes users notice that their latest posts are not showing up on LinkedIn.
There are a few potential reasons why your newest LinkedIn posts may not be visible to your connections:
You Have Not Published the Post
The most straightforward reason your post is not appearing is that you have not actually published it yet. When you create a post on LinkedIn there are several options:
- Save as draft – The post will not be visible to anyone.
- Publish to Connections – The post will appear in your connections’ feeds.
- Publish to Public – The post will be visible to anyone on LinkedIn.
Double check that you have hit the “Publish” button to make your post live. If you only saved it as a draft, it will remain private until you officially publish it.
Your Connections’ Feed Filters
Even if you have published your post, your connections may not see it due to the filters they have applied to their feed. LinkedIn allows users to customize what shows up in their feed:
- Top posts only – Only posts with high engagement will appear.
- Following – Only posts from people they actively follow will show up.
- Company and industry filters – Users can opt to only see updates related to certain companies or industries.
So your post may have been published but your connections have filtered it out of their feed view. You can encourage connections to adjust their filters if they want to stay updated on your posts.
You Have a Restricted Profile
LinkedIn allows users to control who can see their activity and posts. If you have restricted your profile to a small group of connections, your posts will only be visible to those people, regardless of if you published it publicly.
To modify your profile settings:
- Go to your profile and click “Edit public profile & URL”
- Select the “Privacy” tab
- Adjust your settings for:
- Your connections
- Your network (connections of connections)
- Public
Enable the option “Select who can see your activity feed” if you want to customize visibility of your posts.
You Have Been Shadowbanned
In rare cases, LinkedIn may “shadowban” accounts that appear to exhibit suspicious activity or violate their terms of service. A shadowban means your profile and activity remain live to you, but is hidden from other members without any notification.
Some reasons LinkedIn may shadowban an account include:
- Spamming members with connection requests
- Sending unsolicited messages
- Scraping data or violating LinkedIn’s API terms
- Violating LinkedIn’s user agreement policies
If you suspect you have been shadowbanned, some signs include:
- Lack of engagement or views on your posts
- Your profile does not show up in searches
- Fewer profile views than expected
You can appeal to LinkedIn to lift the ban, but may need to remove any questionable content first. Avoid actions that appear like spam/bot activity moving forward.
A Technical Glitch
In some cases, there may simply be a technical problem preventing your post from going live. Some potential glitches include:
- Uploading an image that does not properly render.
- Using keywords or hashtags that LinkedIn filters.
- A post exceeding LinkedIn’s character limits.
- Scheduled posts not publishing at the planned time.
If you suspect a technical issue, try editing or reposting the update to resolve any potential formatting or size problems.
Additionally, LinkedIn occasionally experiences site-wide performance issues that temporarily disrupt feeds and activity. Maintenance due to a new software rollout could also impact visibility. Try again later if your post remains stalled for an extended period.
You Have Been Blocked
If specific connections are not seeing your posts, you may have been blocked by those members. People you are blocked by will no longer see your profile updates in their feed. And unlike unfollowing, blocking is reciprocal, so you will no longer see their posts either.
You can identify if you have been blocked by a connection if:
- Their profile no longer appears in your connections list.
- Searching for their name returns no results.
- Visiting their profile directly says content is unavailable.
You will have to reach out directly to that person if you wish to discuss why you may have been blocked.
Your Post Violates LinkedIn’s Policies
LinkedIn moderates posts and may block content that violates their community guidelines. Some prohibited content includes:
- Hate speech, bullying, or harassment
- Violent, graphic, or disturbing content
- Nudity or mature images
- Spam, scams, or misleading information
- Illegal or unethical business practices
If LinkedIn flags your post as inappropriate, it will remain visible to you but be blocked from your connections’ feeds. Carefully review their post guidelines if your content is not appearing as expected.
You Have Been Restricted by LinkedIn
In serious cases of policy violations, LinkedIn may impose restrictions on accounts that repeatedly share prohibited content or engage in abusive behavior towards other members. Some restrictions include:
- Temporary suspensions – You cannot post or interact for a set period of time.
- Limited visibility – Your posts and activity have minimal visibility.
- Permanent suspension – Your account is terminated and erased.
If your account has been formally restricted, LinkedIn will notify you by email. You can appeal the decision by responding to their message.
Your Post is Considered Self-Promotional
LinkedIn limits the amount of posts that can be considered self-promotional, like sharing your own business content. If your posts appear too self-focused, LinkedIn may throttle them in other’s feeds.
Tips to avoid self-promotion issues:
- Comment and share other member’s posts, not just your own updates.
- Write posts that provide value to your connections first rather than sell to them.
- Follow LinkedIn’s recommendation to make no more than 1 in 5 posts promotional.
Balancing self-focused and community-focused posts can ensure your updates remain visible.
You Have Low Engagement
If your posts consistently receive low likes, comments, and shares, LinkedIn may rank them lower in the feed algorithm. Highly engaging posts get preferential treatment compared to posts people scroll past.
Ways to boost post engagement include:
- Post high-quality, value-driven content.
- Leverage relevant hashtags to reach broader audiences.
- Ask open-ended questions to spark conversation.
- Set a strong call to action to encourage likes/comments.
Put effort into writing content that resonates with your audience and inspires them to interact. LinkedIn rewards engagement with increased visibility.
Conclusion
LinkedIn’s feed algorithm considers many factors when determining the visibility of posts. Focus on producing valuable content, engaging your community, and adhering to LinkedIn’s policies. Limit self-promotional posts and aim to drive organic engagement through high-quality updates.
If issues persist, you can also try reaching out to LinkedIn’s customer service for assistance. With some strategic adjustments, you can get your latest posts appearing consistently in your connections’ feeds.