If your LinkedIn feed seems repetitive and stale, constantly showing posts from the same people and companies, there are a few possible reasons why this might be happening.
You’re not actively engaging with new content
LinkedIn’s algorithm learns from how you interact with content in your feed. If you consistently like, comment on, and share the same types of posts, LinkedIn will show you more of that content. To get more variety, try actively engaging with posts from new people and companies by liking, commenting, and sharing.
Your network is too small or too homogeneous
With a limited network size, you’re only seeing posts from those connections, so there’s less new information to draw from. Try expanding your network by connecting with new professionals in your industry from a diverse range of companies and roles.
You haven’t updated your interests
LinkedIn caters content in your feed based on the interests you list in your profile. If you haven’t updated these in a while, the algorithm has stale information. Go to your profile and edit the Interests section, adding new topics, skills, industries, and job roles you want to follow.
You’re only following a few influencers or companies
If you only follow a handful of thought leaders or brands, your feed will be limited to their content. Broaden the sources LinkedIn pulls from by following more influencers, companies, publications, and organizations.
You have filtered content turned on
LinkedIn allows you to filter content from specific connections, companies, or topics. If you have extensive filtering set up, you may have inadvertently limited the variety of posts you see. Review your filter settings under Manage My Network and turn off any unnecessary restrictions.
Your engagement level is too passive
The more you engage with the platform, the more personalized your feed becomes. If you just scroll without much interaction, LinkedIn has less information to tailor content to your preferences. Be more active by commenting, sharing articles, participating in discussions, and sending more connection requests.
You primarily use LinkedIn on mobile
The LinkedIn mobile app feed tends to be more concentrated around recent activity from your close connections. For a more diverse feed, try accessing LinkedIn regularly from a desktop as well as mobile. You can also adjust your feed preferences on mobile under Settings.
Your location settings are limited
LinkedIn defaults to showing you content from people based in your country. To see more global content, go to Feed Preferences and change your location setting from ‘Same as me’ to ‘Anywhere in the world.’
You don’t have an All-Company Page followed
Following your company’s All-Company Page will populate your feed with updates from leadership as well as colleagues. This adds diversity from across your organization.
You’re in a niche industry
If you work in a highly specialized industry, your network and content options may be limited. Try broadening your industry focus by following companies and influencers in related adjacent fields for more varied content.
You need to refresh your connections
Over time, your connections’ relevance to you may decrease as people switch jobs and industries. Prune stagnant connections and seek out new ones to liven up your feed.
You’re seeing a lot of sponsored content
Sponsored posts from companies you follow are integrated into your feed. To limit these, adjust your ad preferences under Settings & Privacy.
You have a very broad network
Counterintuitively, having lots of loose connections can make your feed repetitive, as LinkedIn relies on your strongest ties to personalize content. Try pruning peripheral connections and building deeper relationships with fewer, more relevant contacts.
Conclusion
In summary, there are several reasons why you may see the same kinds of posts repeatedly in your LinkedIn feed, from limited engagement to narrow network parameters. Fixing this typically involves actively expanding your network, following more diverse sources, regularly updating interests and settings, and interacting more with new and varied content.
With intentional effort to provide LinkedIn’s algorithm with fresh signals, you can populate your feed with more new and unexpected content tailored to your professional interests.
Reason | Solution |
---|---|
Not engaging with new content | Like, comment on, and share new types of posts |
Small or homogeneous network | Connect with more diverse professionals |
Outdated interests | Update interests in your profile |
Following few influencers/companies | Follow more influencers, companies, publications |
Extensive content filtering | Review and remove unnecessary filters |
Too passive | Comment, share, send more invites |
Mostly mobile usage | Also access LinkedIn via desktop regularly |
Limited location settings | Change to ‘Anywhere in the world’ |
Not following company page | Follow your organization’s All-Company Page |
Niche industry | Follow related/adjacent industries |
Stale connections | Prune irrelevant contacts, add new ones |
Seeing lots of ads | Adjust ad preferences in Settings |
Very broad network | Prune peripheral connections, strengthen closer ones |
Implementing even a few of these solutions can introduce more diversity and relevance into your LinkedIn feed, ensuring you get value from the platform. With a personalized, ever-changing stream of content and conversations tailored to your needs, LinkedIn can become an indispensable professional resource.